Introduction of China IP SME Helpdesk
The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources. China IP SME Helpdesk organises IP training seminars and workshops all over China and Europe. It also provides online webinars on various IP-related topics and organizes one-on-one consultation sessions to help SMEs better understand IP, and how it relates to their products and to doing business in / with China.
The China IP SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10. As of February 2025, Phase VIII commenced expanding China IP SME Helpdesk's services to the SMEs from countries participating in the Single Market Programme (SMP).
Topic introduction
As China strengthens its intellectual property (IP) protections and promotes innovation-driven growth, it is essential to understand the legal framework, negotiation strategies and enforcement of technology transfer agreements. Whether you are licensing patents, sharing know-how or forming joint ventures, careful planning is required to navigate China's regulatory landscape and safeguard your IP while maximising commercial opportunities.
During this training seminar the China IP SME Helpdesk IP Business Advisor will provide an overview of the newest technology transfer conditions as well as discuss the role of various contracts in protecting IP. In addition, different case studies of European SMEs will be presented. The training will include a quiz before and after the training. At the end of the training, there will be a Q&A session where participants can pose questions to the speaker.
Outline:
1. Introduction to technology transfer
a. Definition and basic principles
b. Rules and regulations governing technology transfers
c. Main concerns for SMEs
2. Due diligence on business partners
a. Basics of due diligence
b. Handling meetings with business partners
3. IP in Contracts
a. Joint Venture contracts: main clauses
b. Licensing agreements: main clauses and concerns for SMEs
c. Enforcement of IP clauses in contracts
4. Case studies
5. Takeaway messages
Q&A
Event Details
Date
22 August 2025
Time
15:00-16:30 Beijing Time
Venue
MS Teams (link to be provided shortly)
Language
English
Price
free charge for members
Cancellation Policy
If you cannot attend this event for which you have registered, please cancel your registration no later than three (3) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion , you will be charged for the event costs.
Fapiao (VAT Invoice)
Ask your IT to whitelist the domain "XX@hlzrkj.xyz". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.
For inquiries related to fapiao, please email finance@swedcham.cn
Speakers
Lisa Lu
IP Business Advisor at China IP SME Helpdesk in Beijing
Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition. During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.
Sponsors and Partners
Organizer
Benelux chamber of commerce in China
The Benelux Chamber of Commerce - BenCham - is the most active Benelux business platform in China. Its members, leading companies from Belgium, the Netherlands, and Luxembourg share an active interest in developing trade and business in China. It is the only Chamber of Commerce that is officially recognized and supported by the Embassy of the Kingdom of Belgium, the Embassy of the Kingdom of the Netherlands, and the Embassy of the Grand Duchy of Luxembourg in China.
http://www.bencham.orgGold partner
Silver partner
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
