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For decades, culture has been treated essentially as a problem and cultural differences as troublesome and even catastrophic for organizations operating across national and corporate borders.

How to manage cultural differences effectively is a major issue in international business theory and practice and it also has been reduced to mean how to adapt to the more powerful side so as to "avoid cultural collisions".

The purpose of the webinar is to introduce an emerging perspective on culture that treats cultural differences and even cultural collisions as an asset that firms need to actively seek to embrace in order to achieve positive and innovative organisation outcomes.

As requested by some of our corporate members, the SwedCham is delighted to invite Professor Tony Fang, Stockholm Business School (SBS), Stockholm University in Sweden, to share his research and insight on cross cultural issues. Practical cases from Nordic-Chinese business contexts are to be discussed.


1, Is the old saying "When in Rome do as Romans do" still valid today?

2, How do theories say about culture and cultural differences in international business?

3, What are the major cultural differences and similarities between China and Nordic countries?

4, How can cultural differences drive innovation in product development and market expansion?


  • Professor Tony Fang (Stockholm Business School (SBS) at Stockholm University, Sweden)

    Professor Tony Fang

    Stockholm Business School (SBS) at Stockholm University, Sweden

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Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.



  • SwedCham China Member

    RMB 80

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  • Sweden-China Trade Council (SCTC)

    RMB 80

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  • Non-member

    RMB 165

    Public Price

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    RMB 35

    Member Price

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