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For decades, culture has been treated essentially as a problem and cultural differences as troublesome and even catastrophic for organizations operating across national and corporate borders.
How to manage cultural differences effectively is a major issue in international business theory and practice and it also has been reduced to mean how to adapt to the more powerful side so as to "avoid cultural collisions".
The purpose of the webinar is to introduce an emerging perspective on culture that treats cultural differences and even cultural collisions as an asset that firms need to actively seek to embrace in order to achieve positive and innovative organisation outcomes.
As requested by some of our corporate members, the SwedCham is delighted to invite Professor Tony Fang, Stockholm Business School (SBS), Stockholm University in Sweden, to share his research and insight on cross cultural issues. Practical cases from Nordic-Chinese business contexts are to be discussed.
Take-aways
1, Is the old saying "When in Rome do as Romans do" still valid today?
2, How do theories say about culture and cultural differences in international business?
3, What are the major cultural differences and similarities between China and Nordic countries?
4, How can cultural differences drive innovation in product development and market expansion?
Speakers
Professor Tony
Fang
Stockholm Business School (SBS) at Stockholm University, Sweden
https://www.su.se/english/profiles/tfang-1.182310Tony Fang, PhD, is Professor of Business Administration at Stockholm Business School (SBS) of Stockholm University, Head, Emerging Markets Cross Cultural Research Group, Founder, Emerging Markets Inspiration Conference (EMIC) that takes place annually at Stockholm University.
Tony Fang received his PhD and Licentiate of Economics in Industrial Marketing, Industrial Economy, Linköping University, Sweden (1999, 1997) and his MSc and BSc in Naval Architecture and Ocean Engineering from Shanghai Jiao Tong University, China (1987, 1984).
Tony Fang worked earlier at the Institute of International Business (IIB), Stockholm School of Economics (SSE) where he was responsible for the SSE's International Graduate Program (IGP). Tony Fang was a visiting scholar in the Department of Political Science, Massachusetts Institute of Technology (MIT) (1998; Host Professor Lucian W. Pye).
At SBS Tony Fang has taught bachelor, master, and doctoral courses within international business, marketing, management and organization, cross-cultural management, research methodology, etc. Currently, Tony Fang teaches three courses: Global Markets (Bachelor level), Organization-I (Bachelor level), and Cross-cultural Management and Leadership in Globalized World (Master level).
Tony Fang teaches executive programs on a range of topics, such as Nordic management style, Swedish culture and innovation, cross-cultural negotiation, innovation and leadership, Chinese business negotiating style, and Nordic-Chinese communication and conflict resolution, research methodology, and so on.
Every year Tony Fang supervises both bachelor students' and master students' thesis work on diverse topics in business administration. Tony Fang has worked as academic supervisor for a number of doctoral students at SBS. Currently, he is the principal supervisor for a doctoral research on Volvo Cars under Chinese ownership. Externally, Tony Fang is co-supervising a doctoral research on business relationship and networks.
Tony Fang’s interested research areas include: re-conceptualizing culture in glocalization, internationalization of the firm, cross-cultural management and innovation, intercultural leadership and communication, inspiration from emerging economies, Swedish society and innovation, Nordic culture and management style, Chinese culture and negotiating style, cross-cultural approach to democracy, and so on. In recent years, Tony Fang's research has started reaching Russia, Brazil, India, and Africa.
More info, click https://www.su.se/english/profiles/tfang-1.182310
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
