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No one wants to admit that they are an outsider…so they PRETEND. They lump Chinese consumers into one basket. They pass judgment after reading a few reports or going to a conference. They hire folks who are either unqualified or don't have their best interests at heart. And they hand over control to local partners who can't stand up to simple questions like "do they get results?"

It's easy to blame China, but harder to accept the truth: most Western brands can't ignore China ecommerce but have no idea how to run it properly.

The SwedCham is very pleased to invite our speaker Mr. Josh Gardner, CEO at Kung Fu Data, who is a fluent Mandarin speaker and senior China strategist. Josh has helped hundreds of brand owners with China ecommerce launches and is a recognized expert in market entry, brand control and performance management.

Josh has been in China for nearly 25 years. He has started 7 businesses here. The first three failed spectacularly. The last four have flourished. What's the difference?

Josh has learned that there's a way to get China "right." Doing business here is COMPLETELY different than doing business anywhere else in the world. Everyone has their own unique China entry experience. But, the ingredients for success are constant. We've put them to work for countless brands that we manage on Tmall and JD.

During the webinar, you will hear tips about:

  • The marketing playbook that's proven to work across many categories, fields, careers, etc.
  • Whether you're a small business founder just trying to make a name for yourself or the commercial director of a Fortune 500 brand targeting aggressive growth in the Chinese market, these tips are for you.​

Welcome to sign up and bring to your burning questions to Josh Gardner!

Event Info

Date: January 14th, 2021

Time: 16:00 - 17:00 Beijing Time via Zoom Meeting


16:00 - 16:05 Welcome speech

16:00 - 16:45 Presentation by Josh Gardner

16:45 - 17:00 Q&A

Price: 80 RMB/Members; 160 RMB/Non-members.


Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners