AI is rapidly transforming how buyers discover companies in China. Instead of browsing traditional search engines, users are increasingly turning to AI platforms to ask questions, compare suppliers, and get direct recommendations.

Today, over 500 million users in China rely on AI-driven search and assistants as a primary source of information. This shift is changing the rules of digital visibility—from competing for search rankings to competing for inclusion in AI-generated answers.

The Swedish chamber of commerce in China, together with NBH, is hosting a offline seminar in Shanghai on 22 April 2026 in the afternoon where will explore how AI platforms such as Doubao, DeepSeek, Baidu AI, and others generate answers—and why only a handful of companies are recommended when users ask for solutions, suppliers, or partners.

During the session, we will also introduce the concept of Generative Engine Optimization (GEO)—a new approach to ensuring your brand appears in AI-generated recommendations at the earliest stage of the buyer journey. As highlighted in the session, companies not included in AI answers risk becoming invisible during the first and most critical research step.

Who Should Attend?

This event is relevant for:

• Marketing and digital leaders responsible for China strategy
• Business development and sales managers targeting the Chinese market
• Executives looking to future-proof their China growth or go-to-market approach

What You Will Learn / Key Takeaways:

• How AI search works in China and how it differs from traditional SEO
• Why AI is becoming the new "first touchpoint" in B2B and B2C buying journeys
• How AI platforms select and recommend companies
• How to assess your current AI visibility (and benchmark against competitors)
• Practical strategies to improve your brand's presence in AI-generated answers
• Real examples of AI search queries and how brands are recommended

Date:

22 April, 2026

(Wednesday)

Time:

16:00 - 18:00 (Beijing Time)

Language:

English

Speakers:

Jonathan Kullman, Founder & CEO, NB

June Qing, Managing Director China, NBH

Price

Member: 100 RMB

Non-Member: 200 RMB

(Price including fika)

Venue

Shanghai, TBC.

Cancellation Policy

If you cannot attend a seminar for which you have registered, please cancel your registration no later than three business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the ticket costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn