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In times of dynamic geopolitics, ever-shorter attention spans, fake news and a complex stakeholder universe, an organization's reputation is more valuable than ever. What reputation is, how to build it and what needs to be done to promote and protect it?

Organised by the Swedish Chamber of Commerce in China, together with the Royal Danish Consulate in Shanghai, DCCC, FinnCham Shanghai, and NBA we are happy to invite our members to join this seminar in Shanghai to learn more about:

• What is reputation and what makes it so valuable? Why is it so quick to destroy and why does it take so long to build? Short theory and thinking on this topic, and illustration with examples of balanced and controversial reputations.

• Cases in which a corporate reputation has been destroyed, especially in the China context - this discussion will bring in dynamic geopolitics as a dimension that can lead to the need for crisis management. What crises are "home-made?" And how can cultural insensitivities turn into a storm? What are cycles of corporate crises and crisis types?

• Finally, some examples of crisis moments that have turned into opportunities to reinvent reputation will be shared. This discussion will bring in examples in which a reputation has been rebuilt and how that was done.

Kindly notice: The event is free-of-charge and exclusively for our members of the Swedish Chamber of Commerce in China and limited seats available!


5 March (Tuesday), 2024


17:00 - 18:30, Beijing Time


Claudia Kosser, Parter, Head of Shanghai, FGS Global




Member-Only: Complimentary


  • 17:00 - 17:45: Presentation
  • 17:45 - 18:30: Q&A


Royal Danish Consulate in Shanghai

Yan'an West Road no. 2201, Shanghai international Trade Centre, Room 3101, 31 floor

上海市 长宁区 延安西路2201号 上海国际贸易中心31层3101室

About the Speaker:

Claudia Kosser is a Partner with FGS Global and is the Head of the Shanghai office. She advises clients from various sectors in corporate communications and strategic positioning, as well as in cross- border M&A-transactions and crisis situations. She has more than a decade of experience and launched the FGS Global Shanghai office in 2019 after working for the firm in Frankfurt and Hong Kong. Claudia advises clients from various sectors, including for automotive, automation and industry as well as consumer and retail and professional services firms. Recent crisis mandates include matters around product issues and recalls, geopolitical sensitivities as well as cyber-attacks. Prior to joining the firm, she worked with Daimler, the then holding company of Mercedes, in the communication strategy and speech writing team. She holds a Masters in Communication Management from Leipzig University and Bachelors in European Studies from the University of Maastricht.

Cancellation Policy

If you cannot attend a factory tour for which you have registered, please cancel your registration no later than one (1) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Ask your IT to whitelist the domain "​". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email

Background provided by: Sofia Sabel/








Claudia Kosser







Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.