Welcome to join Nordic Marketing Day 2026!

This is the largest and flagship Marketing, Sales and Growth-focused event for Nordic businesses in China. In the past five years, the event has attracted more than 500 participants and 100+ speakers, representing a wide range of Nordic business communities and companies in China.

This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with peer professionals and industry experts. You can expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations. So come to discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.

Date:

19 May (Tuesday), 2026

Time:

14:00 - 19:30 (Beijing Time)

14:00-17:30 Main session with keynote speeches & panel discussions

17:30-19:30 Networking and mingle (with finger food and drinks served)

(Registration starts from 13:30)

Agenda:

13:30-14:00 Checking in and registration

14:00-14:10 Event opening and welcome remarks, by Dr. Lijin Qiu, Director of BI-Fudan MBA Program, School of Management, Fudan University

14:10-14:45 Panel Discussion: Next China: Business Growth under Macro Transition

This panel addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.

14:45-15:20 Keynote Speech: by Nancy He, Globalization Development Partner, Kotler Marketing Group

15:20-15:55 Panel Discussion: Innovation to Impact - Turning Ideas into Measurable Growth

This panel focuses on how companies can move beyond "innovation theatre" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.

15:55-16:15 Tea Break

16:15-16:55 Keynote Speech: Beyond AI Answers: From Generated Insights to Validated Marketing Strategy - When Everyone Has the Same AI Tools, What Differentiates Your Marketing? The Case for AI-Augmented Research

Dr. Deqiang Zou, Assistant Professor of Marketing at the School of Management, Fudan University; Instructor of Marketing Management for the Fudan-BI MBA Program

16:55-17:30 Panel Discussion: AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage

This panel explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.

17:30-19:30 Networking and Mingle

Language:

English

Price

Member: 450 RMB

Non-Member: 850 RMB

(Price including fika & mingle drinks & snacks)

Venue:

上海市杨浦区政立路558号复旦大学管理学院政立院区A楼

Building A, No.558 Zhengli Road, School of Management Fudan University, Yangpu District, Shanghai

Cancellation Policy

If you cannot attend a seminar for which you have registered, please cancel your registration no later than three business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the ticket costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn