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Welcome to join Nordic Marketing Day 2026!
This is the largest and flagship Marketing, Sales and Growth-focused event for Nordic businesses in China. In the past five years, the event has attracted more than 500 participants and 100+ speakers, representing a wide range of Nordic business communities and companies in China.
This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with peer professionals and industry experts. You can expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations. So come to discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.
Date:
19 May (Tuesday), 2026
Time:
14:00 - 19:30 (Beijing Time)
14:00-17:30 Main session with keynote speeches & panel discussions
17:30-19:30 Networking and mingle (with finger food and drinks served)
(Registration starts from 13:30)
Agenda:
13:30-14:00 Checking in and registration
14:00-14:10 Event opening and welcome remarks, by Dr. Lijin Qiu, Director of BI-Fudan MBA Program, School of Management, Fudan University
14:10-14:45 Panel Discussion: Next China: Business Growth under Macro Transition
This panel addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.
14:45-15:20 Keynote Speech: Asset-based Marketing in AI Era by Qiao Lin, Partner, Kotler Marketing Group (China & Singapore)
15:20-15:55 Panel Discussion: Innovation to Impact - Turning Ideas into Measurable Growth
This panel focuses on how companies can move beyond "innovation theatre" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.
15:55-16:15 Tea Break
16:15-16:55 Keynote Speech: Beyond AI Answers: From Generated Insights to Validated Marketing Strategy - When Everyone Has the Same AI Tools, What Differentiates Your Marketing? The Case for AI-Augmented Research by
Dr. Deqiang Zou, Assistant Professor of Marketing at the School of Management, Fudan University; Instructor of Marketing Management for the Fudan-BI MBA Program
16:55-17:30 Panel Discussion: AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage
This panel explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.
17:30-19:30 Networking and Mingle
Language:
English
Price
Member: 450 RMB
Non-Member: 850 RMB
(Price including fika & mingle drinks & snacks)
Venue:
上海市杨浦区政立路558号复旦大学管理学院政立院区A楼
Building A, No.558 Zhengli Road, School of Management Fudan University, Yangpu District, Shanghai
Cancellation Policy
If you cannot attend a seminar for which you have registered, please cancel your registration no later than three business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the ticket costs.
Fapiao (VAT Invoice)
Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.
For inquiries related to fapiao, please email finance@swedcham.cn
Speakers
Dr. Lijin Qiu
Director of BI-Fudan MBA Program at School of Management, Fudan University
More Information
Deqiang Zou
Assistant Professor of Marketing at School of Management Fudan University
More Information
Ashley Ai
Head of Marketing at Norautron Suzhou Co.,Ltd
Simon Bugge
Sales & Marketing Manager at Jordan | Orkla ASA
Simon Bugge is the Sales and Marketing Manager for Jordan in China, part of Orkla ASA. He leads the brand's commercial and marketing strategy in one of the world's most demanding consumer markets, and has been instrumental in returning the business to healthy growth.
Simon has spent over 15 years on the ground in China, operating across a wide range of contexts, from multinational corporations and state-owned enterprises to startups and government organisations, as well as building and running his own businesses. He is fluent in Mandarin and has lived and worked across multiple Chinese cities.
He is currently co-writing a book with Professor Lars Bergqvist of NYU on Chinese consumer behavior and what it demands of Western brands. His driving interest is in creating more of the conditions that allow strong Western brands and Chinese consumers to find each other, and in the broader value that kind of exchange produces.
Michael Chen
Director of Artificial Intelligence Research Center at DNV
Ilaf Elard
Associate Professor at NYU Shanghai
Herbert Law
Assistant Vice President of Oatly China
Qiao Lin
Partner at Kotler Marketing Group (China & Singapore)
Lucy Lu
Sales & Marketing Director of Ulstein
Dr. Lijin
Qiu
Director of BI-Fudan MBA Program at School of Management, Fudan University
Elva Sun
Communication & Marketing Director of Ingka Centres China
Amber Wu
Head of Marketing & Communication at Reima APAC
Jean Xu
Head of Field Marketing at Nokia China
Jackie Yan
Economist, at PwC China
Deqiang Zou
Assistant Professor of Marketing at School of Management Fudan University
Tickets
Sponsors and Partners
Organizers
BI-Fudan MBA Program
The BI-Fudan MBA program, one of China’s first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary. Adhering to the core principle of "Education works for the Society", the program is dedicated to nurturing mid-to-senior managers with a strategic global vision, a broad perspective on sustainable development in the digital economy, and the ability to address future business challenges with an innovative entrepreneurial spirit.
The BI-Fudan MBA Program is situated at the Zhengli Campus of Fudan University School of Management, the first open business school in China and even the world to deeply integrate with the community. From its inception, the Zhengli Campus was conceived to not only foster an environment where faculty and students can think and explore freely, but also support their lifelong growth, with ample space to enable the School to evolve into a future-oriented business school for the next century.
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
