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Join the largest Marketing & Sales-focused event for Nordic businesses in China! Mark your calendar and secure your spot early — speaker lineup and full agenda will be revealed soon.
This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with over 100+ professionals and industry experts. Discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.
Nordic Marketing Day is the annual flagship event for marketing and business leaders of Nordic companies operating in China. Expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations.
This year's topics will include:
- Integrating ESG into marketing and branding strategies in China
- The evolving role of AI in marketing workflows and decision-making
- Tackling real-world challenges in a fast-changing business landscape
Date
May 28 (Wednesday), 2025
Time
13:00-17:00 Main session with keynote speeches & panel discussions
17:00-19:00 Networking and mingle (with food and wines served)
(Registrations start at 12:30)
Agenda
- 12:30 -13:00: Registration and Checking in
- 13:00-13:10: Event Opening and Welcoming Remarks
- 13:10-13:50: Panel Discussion: Using Country Origin in Branding and How Companies Can Leverage
- 13:50-14:20: Keynote Speech: To Win the Heart of Many by Insightful and Value-driven Storytelling by IKEA
- 14:20-15:00: Panel Discussion: ESG x Marketing: Today and Future
- 15:00-15:20: Tea Break
- 15:20-15:50: Keynote Speech: Xiaohongshu: Driving Business Growth with "Seeding"
- 15:50-16:30: Panel Discussion: AI for Marketers, or Replacing Marketers?
- 16:30-17:00: Keynote Speech: Inside China's Consumer Engine: Data, AI, and Retail Reinvention by DELOITTE
- 17:00-19:00 Networking
Speakers
- Joyce Zhu, President, Ingka Centres China
- Jet Chang, VP of Public Affairs, TOMRA
- Sharon Xiao, APAC Sustainability Expertise Leader, Dow
- Christine Chan, Founder, Sequel ESG Communications
- Tom van Dillen, Managing Partner, Greenkern
- Michael Chen, Director of Artificial Intelligence Research Center, DNV
- Amanda Alkemark. Regional Manager Government Affairs, Business Sweden
- Emma Hallstrom, Senior Advisor, Innovation Norway
- Ivy Zeng, Regional Manager of Global Business Solution, Xiaohongshu
- Violet Xia, Partner, Deloitte Digital
- Ying Tang, Partner, Deloitte Digital
- Yang Li, Partner and Chief Growth Officer, Custouch
- Bobo Xie, Director of Strategy & Marketing, Peikko APAC
- Etienne Charlier, Partner, DIY AI
- Vivian Tang, Marketing Director, IKEA Shanghai
Moderators
- Malin Hammarén, General Manager, SwedCham China
- Kari Hakala, Executive Director, FinnCham China - Shanghai
- Rixin Jiang, CEO, Nordic Friend
Price
Member: 550 RMB
Non-Member: 850 RMB
(Including finger food and wines in the networking session)
Venue
402, Livat Office Tower D, No. 788 Jinzhong Road, Changning District, Shanghai
上海市长宁区金钟路788号荟聚（Livat) 办公楼 D栋402
(Limited seats, reserve your seats ASAP!)
Language
English
Cancellation Policy
If you cannot attend this event for which you have registered, please cancel your registration no later than three (3) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion , you will be charged for the event costs.
Fapiao (VAT Invoice)
Ask your IT to whitelist the domain "XX@hlzrkj.xyz". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.
For inquiries related to fapiao, please email finance@swedcham.cn
Speakers
Amanda
Alkemark
Regional Manager Government Affairs at Business Sweden
Amanda Alkemark works as Government Affairs professional and project manager at Business Sweden in Shanghai. She is also part of Business Sweden’s Global Sustainability team. Amanda has a background as management consultant towards the public sector, and she has studied and lived in three different countries in Asia over the last eight years. Amanda is the program manager of Business Sweden’s Pioneer the possible initiative in China, a platform supporting Swedish companies to reach their carbon neutrality goals and promoting Swedish sustainable solutions to the Chinese market.
Christine
Chan
Founder of Sequel ESG Communications
Jet Chang
VP of Public Affairs at TOMRA
Etienne
Charlier
Partner at DIY AI
Michael Chen
Director of Artificial Intelligence Research Center at DNV
Kari Hakala
Executive Director of FinnCham China - Shanghai
Emma
Hallstrom
Senior Advisor at Innovation Norway
Malin
Hammarén
General Manager at Swedcham China
Malin is the GM of the Swedish Chamber of Commerce in China with offices across n Beijing and Shanghai.
She relocated to Shanghai in 2023, bringing with her a distinguished career in global management and strategy. Before moving to China, Malin was based in Sweden, where she gained extensive experience in consultancy and served as the manager of the International Trade Department at the Stockholm Chamber of Commerce.
Malin has spent many years living and working abroad, including assignments with Ericsson in Japan and the UK, where she specialized in business development, sales, and change management. Additionally, she worked with the Swedish Trade and Investment Council in Dubai, supporting Swedish companies in establishing and expanding their presence in the Middle East.
Her primary focus is to strengthen the relationship between the Chinese and Swedish communities, broaden collaboration opportunities, and maximize value for members and partners. She is committed to enhancing the return on investment (ROI) for all events and activities, ensuring they deliver meaningful impact and foster stronger connections.
Rixin Jiang
CEO of Nordic Friend
Rixin is the CEO and Co-founder of Nordic Friend, a China-focused digital marketing agency operating in both Nordics and China. He has rich experience working for global clients from various industries, including government, tourism, education, retail, food, aviation and more, helping with their localized brand strategy, marketing solutions and media relations in the Chinese market. Rixin holds an MA and BA from Renmin University of China Journalism School and has also spent years living and working in Stockholm and Helsinki.
姜日鑫先生是Nordic Friend Agency总经理和联合创始人，在品牌策略、营销、媒体公关等面有多年工作和管理经验，服务于来自政府、旅游、教育、消费品、工业、航空等多个领域的客户。他拥有在中国人民大学新闻学院新闻学学士与国际传播硕士学位，对于社交媒体、品牌传播、营销赋能长期保持深度关注。
Yang Li
Partner and Chief Growth Officer at Custouch
Vivian Tang
Marketing Director of IKEA Shanghai
Ying Tang
Partner at Deloitte Digital
Violet Xia
Partner at Deloitte Digital
Sharon Xiao
APAC Sustainability Expertise Leader at Dow
Bobo Xie
Director of Strategy & Marketing at Peikko APAC
Ivy Zeng
Regional Manager of Global Business Solution at Xiaohongshu
Joyce Zhu
President at Ingka Centres China
Tom
van Dillen
Managing Partner at Greenkern
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
