Nordic Marketing Day

The Swedish Chamber of Commerce in China is a non-profit, non-governmental organization with close to 240 Swedish and Sweden-related member companies, officially recognized as foreign chamber by the PRC.

Our mission is to advance our members’ business interests through Networking, Information and Facilitation. To that end, our activities include events, seminars, closed-door dialogues, surveys, reports as well as top-level meetings.

Furthermore, we aim to improve Sino-Swedish business ties and promote the Swedish brand through the Team Sweden collaboration with among others the Swedish Embassy and Consulates General, Business Sweden, etc. .

The Chamber’s is headquartered in Beijing, with local representation in Shanghai.

http://www.swedcham.cn

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Event Details

Nordic Marketing Day is back!


Don't miss the most anticipated yearly gathering for marketing, sales, management, and communications specialists representing Nordic enterprises and organizations in China. This event offers attendees the chance to discover cutting-edge marketing trends, insights, strategies, and tools, while fostering connections within the marketing community to collectively thrive in the post-Covid world.


Our action-packed program features engaging panel discussions and inspiring keynote addresses by renowned experts from top brands and organizations. Join us to spark innovation and elevate your success!


Stay tuned, more speakers and the event program to be updated soon.


Agenda:

12:30-13:00

Checking-in

13:00-13:10

Opening

13:10-14:50

Section 1 Data-driven Marketing Experiences and Effective Solutions

13:10-13:30

Keynote by Sean Yan, Head of Marketing, IndustrialCranes, North East Asia, Konecranes

13:30-13:50

Keynote by Steve Zhu, Bizapps Sales Director, Microsoft

13:50-14:10

Keynote by Fang Wang, Marketing & Operations Manager, Ekornes China

14:10-14:40

Panel Discussion:

Mary Ma, Director, Stakeholder Relations, UPM Specialty Papers APAC

Dennis Chan, Managing Director, Lindström China

Monica Mao, Marketing Manager, Packaging Material China, Stora Enso

Isabella Wang, Deputy General Manager, Nuoheng New Energy Technology (Shanghai) Co. Ltd

14:40-14:50

"Nordic Companies Marketing in China Surve2023"Report Release

Rixin Jiang, CEO of Nordic Friend

14:50-15:10

Tea Break

15:10-17:00

Section 2 Empowering Nordic Brand Success in China

15:10-15:25

Keynote by Nicole Sun, Partner, M&A Advisory, PwC China

15:25-15:40

Keynote by Annie Boo, Senior Director, LEGO Agency

15:40-15:55

Keynote by Alexandra Duca, Regional E-commerce Marketing & Communications Manager,H&M Greater China

15:55-16:10

Keynote by Michelle C. Ystad Eriksen, Regional Marketing Director, Performance Coatings NorthEast Asia, Jotun

16:10-16:30

Keynote by Fengyan Cai, Professor, Shanghai Jiaotong University Antai College

16:30-17:00

Panel Discussion:

Chloe Zhao, China Country Manager, Orkla ASA

Kun Xu, President, JING digital

Herbert Law, Senior Brand Director, Oatly Asia

NBH

17:00-20:00

Afterwork networking


Date:

Wednesday, May 24th, 2023


Time:

13:00-17:00 (for main event)

17:00-20:00 (for afterwork networking)


Venue:

(Chinese) 上海市黄浦区湖滨路202号领展企业广场2座普华永道中心5F

(English) 5F, PwC Center, 2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District


Language:

English


Speakers:

Annie Boo, Senior Director, Lego Agency

Alexandra Duca, Regional E-commerce, Marketing & Communications Manager, H&M Greater China

Fengyan Cai, Professor, Shanghai Jiaotong University Antai College

Fang Wang, Marketing&Operations Manager

Dennis Chan, Managing Director, Lindström China

Michelle C. Ystad Eriksen, Regional Marketing Director, Performance Coatings North East Asia, Jotun

Herbert Law, Senior Brand Director, Oatly Asia

Mary Ma, Director, Stakeholder Relations, UPM Specialty Papers APAC

Monica Mao, Marketing Manager, Packaging Materials China, Stora Enso

Nicole Sun, Partner, M&A Advisory

Isabella Wang, Deputy General Manager, Nuoheng New Energy Technology (Shanghai) Co., Ltd

Kun Xu, President, JINGdigital

Rixin Jiang, CEO, Nordic Friend

Sean Yan, Head of Marketing, Industrial Cranes, North East Asia, Konecranes

Steve Zhu, Bizapps Sales Director, Microsoft

Chloe Zhao, China Country Manager, Orkla ASA



Tickets:

Member Standard Price: 550 RMB

(for afternoon main event)


Member Price for main event + evening afterwork: 700 RMB


Non-Member Standard Price: 750 RMB

(for afternoon main event)


Non-Member Price for main event + evening afterwork: 950 RMB



Cancellation Policy

If you cannot attend an after work event for which you have registered, please cancel your registration no later than (7) business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.


Fapiao (VAT Invoice)

Ask your IT to whitelist the domain "XX@hlzrkj.xyz​". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn

Agenda

May 24, 2023

SH: The Nordic Marketing Day

1:00 PM - 5:00 PM
Main Event
FENGYAN CAI (Professor at SHANGHAI JIAOTONG UNIVERSITY ANTAI COLLEGE)
DENNIS CHAN (Managing Director of LINDSTRÖM CHINA)
ALEXANDRA DUCA (Regional E-commerce, Marketing & Communications Manager at H&M Greater China)
MICHELLE C. YSTAD ERIKSEN (Regional Marketing Director, Performance Coatings, North East Asia of JOTUN)
HERBERT LAW (Senior Brand director of OATLY ASIA)
MARY MA (Director, Stakeholder Relations Specialty Papers APAC of UPM)
MONICA MAO (Marketing Manager, Packaging Materials China at STORA ENSO)
ISABELLA WANG (Deputy General Manager at NUOHENG NEW ENERGY TECHNOLOGY (SHANGHAI) CO., LTD)
KUN XU (President at JINGDIGITAL)
SEAN YAN (Head of Marketing, Industrial Cranes, North East Asia at KONECRANES)
CHLOE ZHAO (China Country Manager at ORKLA ASA)
ANNIE BOO (Senior Director of LEGO AGENCY)
RIXIN JIANG (CEO of NORDIC FRIEND)
NICOLE SUN (Partner, M&A Advisory at PWC China)
FANG WANG (Marketing&Operations Partner at EKORNES China)
STEVE ZHU (Bizapps Sales Director of Microsoft)
5:00 PM - 8:00 PM
Afterwork Networking

Speakers

ANNIE BOO (Senior Director of LEGO AGENCY)

ANNIE BOO

Senior Director of LEGO AGENCY

FENGYAN CAI (Professor at SHANGHAI JIAOTONG UNIVERSITY ANTAI COLLEGE)

FENGYAN CAI

Professor at SHANGHAI JIAOTONG UNIVERSITY ANTAI COLLEGE

DENNIS CHAN (Managing Director of LINDSTRÖM CHINA)

DENNIS CHAN

Managing Director of LINDSTRÖM CHINA

ALEXANDRA DUCA (Regional E-commerce, Marketing & Communications Manager at H&M Greater China)

ALEXANDRA DUCA

Regional E-commerce, Marketing & Communications Manager at H&M Greater China

MICHELLE C. YSTAD ERIKSEN (Regional Marketing Director, Performance Coatings, North East Asia of JOTUN)

MICHELLE C. YSTAD ERIKSEN

Regional Marketing Director, Performance Coatings, North East Asia of JOTUN

RIXIN JIANG (CEO of NORDIC FRIEND)

RIXIN JIANG

CEO of NORDIC FRIEND

HERBERT LAW (Senior Brand director of OATLY ASIA)

HERBERT LAW

Senior Brand director of OATLY ASIA

MARY MA (Director, Stakeholder Relations Specialty Papers APAC of UPM)

MARY MA

Director, Stakeholder Relations Specialty Papers APAC of UPM

MONICA MAO (Marketing Manager, Packaging Materials China at STORA ENSO)

MONICA MAO

Marketing Manager, Packaging Materials China at STORA ENSO

NICOLE SUN (Partner, M&A Advisory at PWC China)

NICOLE SUN

Partner, M&A Advisory at PWC China

FANG WANG (Marketing&Operations Partner at EKORNES China)

FANG WANG

Marketing&Operations Partner at EKORNES China

ISABELLA WANG (Deputy General Manager at NUOHENG NEW ENERGY TECHNOLOGY (SHANGHAI) CO., LTD)

ISABELLA WANG

Deputy General Manager at NUOHENG NEW ENERGY TECHNOLOGY (SHANGHAI) CO., LTD

KUN XU (President at JINGDIGITAL)

KUN XU

President at JINGDIGITAL

SEAN YAN (Head of Marketing, Industrial Cranes, North East Asia at KONECRANES)

SEAN YAN

Head of Marketing, Industrial Cranes, North East Asia at KONECRANES

CHLOE ZHAO (China Country Manager at ORKLA ASA)

CHLOE ZHAO

China Country Manager at ORKLA ASA

STEVE ZHU (Bizapps Sales Director of Microsoft)

STEVE ZHU

Bizapps Sales Director of Microsoft

Sponsors and Partners

Event Registration for Members

Member PriceRMB 550

Event Registration + After Work Ticket for Members

Member PriceRMB 700

Event Registration for Non-Members

Public PriceRMB 750

Event Registration + After Work Ticket for Non-Members

Public PriceRMB 950

Venue

Venue

上海市黄浦区湖滨路202号 领展企业广场2座普华永道中心5F 5F, PwC Center, 2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District
Venue
上海市黄浦区湖滨路202号 领展企业广场2座普华永道中心5F
5F, PwC Center, 2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District

Contact us

For additional event or venue information, please send an email to wei@swedcham.cn

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