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How Democratic Design Can Help Companies to Digitize and Innovate:

For over 75 years, Democratic Design has been at the core of every IKEA product. As times changed and eventually led a beloved retailer to enter a digital transformation journey, in China they are now exploring what it means for their original design practice to tackle some of the challenges of innovation in modern digital products — Challenges like digital accessibility, designing for multi-generation users, and achieving digital sustainability.


Momo Estrella

Head of Digital Design

IKEA China

Momo Estrella is a design & innovation executive based in Shanghai since 2010. He has worked at companies like EF Education First, Imagination, Publicis Sapient, and IDEO. He currently serves as the Head of Digital Design at IKEA China, where he is bringing Research, User Experience, and Design Operations to help advance in their digital transformation journey.

He is a firm believer in the power of education, collaboration, and communities. This has guided his endeavors as a writer, industry speaker, and board advisor. He is a mentor at Chinaccelerator, where he advises startups on leadership, capability and capacity building, as well as particulars of consumer research, product strategy, and design ops. He sits on the board of NewCampus (a modern leadership school) and is a [remote] lecturer at MIT.


Tuesday, April 13, 15:00-17:00


FinChi Meeting Room, Room 401, Building 2, Bibo Road 690, Pudong District, Shanghai



This event is free of charge for SwedCham & FBCS members. All employees of member companies are welcome to attend our events at a discounted member rate.


Registration is required to confirm a seat. You may register by buying a ticket here until Monday, April 12, 2021 or as long as there are seats available.


that FBCS will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FBCS taking and using photographs of you as described above. Please contact: if you don't want to appear in the pictures or any other inquiries related to this matter.