An increasingly competitive digital landscape has not only made digital presence more necessary, but also much more difficult. Standing out among countless brands is challenging, and requires much more thought behind your marketing strategy.

SwedCham is happy to invite Folke Engholm, CEO and Founder of Viral Access, to share his expertise on how you can also build a successful digital presence and strengthen your brand. Coming all the way from Shenzhen, Folke will share how they successfully helped companies such as Spotify and Daniel Wellington launch in Asia and China, and what you can learn from this.

Topics include:

• How do you decide on what marketing strategy to have?
• How do you stand out in a crowded digital environment and build a strong brand?
• How do you convert digital following to actual sales?

About the speaker

Folke Engholm, CEO & Founder of Viral Access, has been living in Shenzhen since 2006 and is a pioneer in marketing with micro-influencers in Asia. Folke started Viral Access in 2013 and the company has now grown to be one of the leading micro-influencer marketing companies in Asia. With a network of over 100.000 + micro-influencers Viral Access have helped brands like Spotify, GAP, Daniel Wellington and 6ixty8ight to launch in Asia and China.

Time and date

October 22nd, 15:00-16:30

15:00 - 15:15 Welcome

15:15 - 16:15 Masterclass

16:15 - 16:30 Q&A

Venue

SEB Shanghai Branch

Units 3301-05 & 15-16, 33/F, Two IFC, Shanghai IFC, 8 Century Avenue, Pudong New Area, Shanghai 200120 P.R. China

Price

80 RMB for members

160 RMB for non-members