Welcome to join and save the date for Nordic Marketing Day 2026!

Organized by The Swedish Chamber of Commerce in China, in partnership with FinnCham, NBA & Nordic Friend, this is the largest and flagship Marketing, Sales and Growth-focused event for Nordic businesses in China. In the past five years, the event has attracted more than 500 participants and 100+ speakers, representing a wide range of Nordic business communities and companies in China.

This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with peer professionals and industry experts. You can expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations. So come to discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.

This year's main topics will highlight:

- Innovation to Impact — Turning Ideas into Measurable Growth

Focuses on how companies can move beyond "innovation theater" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.

- Next China: Business Growth under Macro Transition

Addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.

- AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage

Explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.

This year's Nordic Marketing Day will be held and in partner with the BI-Fudan MBA program at Zhengli Campus of Fudan University School of Management. The BI-Fudan MBA program, one of China's first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary.

The speakers and agenda will be announced soon. Stay tuned and secure a spot now!

Date:

19 May 2026 (Tuesday)

Time:

13:30 - 19:30 (Beijing Time)

Agenda:

14:00-17:30: Main session with keynote speeches & panel discussions

17:30-19:30: Networking and mingle (with finger food and drinks served)

(Registration starts from 13:30)

Language:

English

Price

Member: 450 RMB

Non-Member: 850 RMB

(Price including fika & mingle drinks & snacks)

Venue

上海市杨浦区政立路558号复旦大学管理学院政立院区A楼

Building A, No.558 Zhengli Road, School of Management Fudan University, Yangpu District, Shanghai

Cancellation Policy

If you cannot attend a seminar for which you have registered, please cancel your registration no later than three business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the ticket costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn