At the beginning of a new year, before the convening of 2023 "Two Sessions", the SwedCham China is delighted to present this full-day online training on Government relations topic and we hope it could provide effective reference for GA professionals to formulate work planning and internal reporting plans, and do a good job of internal communication at the new year by sharing various MNCs' GA planning methods/ cases, as well as practical experiences in specific program cooperation.

新年伊始,在2023年"两会"召开之前, 中国瑞典商会希望通过组织此次培训,讲解企业内部的各种政府事务规划方法、以及具体项目配合的实际案例经验,为专业人士在年初制定工作计划和内部汇报方案、做好内部沟通,提供行之有效的工作参考。

(More introduction in English and Chinese, read the below. Please note this is a Joint Chamber event and this online full-day training will be conducted in CHINESE. )





1. 政府事务对业务工作的意义/价值

a) 从中国经济发展的角度看政府事务

b) 五个常见的错误认知

2. 政府事务工作的自身架构

3. 沟通与协调机制

a) 制定工作重点,共同实现工作目标

  • 日常沟通体系
  • 了解重点情况
  • 年度工作计划

b) 利益诉求的协调处理

c) 重点问题研讨会

d) 危机事件的协调处理

4. 跨文化向上沟通

a) 跨国公司内部沟通

b) 中西方文化的比较与沟通






Event Details


February 15, 2023 (Full Day)



09:20 - 11:50; 13:30 - 16:30 (Beijing Time)


Brent Yuan, Partner and Senior Director, Yuan Associates



In Chinese, 中文讲解


RMB 1880 for Member /会员价

RMB 2380 for Non-member/非会员价

Online Venue

Online meeting link will be shared with registered participants via email one day before the training. Thank you.


Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than 7 business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

This Half of the Rainbow Bridge -

Coordination and Cooperation between Government Affairs and Business Work

The work of government affairs (GA) is often compared to "building a rainbow bridge of communication and cooperation between the government and enterprises". In fact, for the GA departments of multi-national companies (MNCs), the "external communication" with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the "internal communication" within the company, is the basic guarantee and core power to determine the effectiveness of external work, which is equally important and difficult!

Therefore, the full understanding and cooperation of the company's senior managements and the heads of various business departments is of great strategic significance for promoting the smooth development of GA and giving full play to the value of GA function.

This course takes the actual needs of MNCs' government communication as the background, starts with introducing the value of GA to the MNCs, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities.

In terms of content, it strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs.

Course Outline

1. The Significance/ Value of GA to Business Work

a) Viewing GA from the Perspective of China's Economic Development

b) Five Lessons: Why Failed in Government Engagement

2. General Structure of GA Function in MNCs

3. Recommended Communication and Coordination Mechanism

a) Identify Working Priorities and Achieve the Work Objectives Together

  • Regular Communication System
  • Facts Finding
  • Annual Action Plan

b) Cooperation of Advocacy Program

c) Workshop of Key Topics

d) Coordination System of Crisis/ Issue Management

4. Cross-cultural Upward Communication

a) Internal Communication of MNCs

b) Comparison and Communication between Chinese and Western Cultures

Who Should Attend?


Executives of Multi-national Companies: Those who hope to systematically improve their management skills on government affairs by understanding the working structure and internal communication mechanism of government affairs, so as to create a better internal working system for government communication to facilitate the business development of enterprises.

GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the communication and coordination ability with senior leaders and all departments within the enterprise, and effectively realize the work needs of government affairs through active internal cooperation, so as to realize the business needs of the enterprise.

Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the need/ responsibility to communicate with the government affairs department about the business situation and demand, and even directly responsible for communicating with the senior management of the enterprise on government related matters, and hope to do a good job in relevant work coordination, cooperation and reporting through systematic learning.


  • Brent Yuan (Partner and Senior Director of Yuan Associates at Yuan Associates)

    Brent Yuan

    Partner and Senior Director of Yuan Associates at Yuan Associates

    More Information


Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.