该培训将以网络会议平台（Microsoft Teams) 举办。 培训日期从2025年1月15日至2025年1月16日， 分别是两个半天的下午场培训。The training will be conducted in Chinese via Microsoft Teams Meeting Platform taking place in two afternoons starting from Jan.15th to Jan. 16th, 2025.
The SwedCham China is delighted to present the annual online training with Yuan Associates on the topic of "Upward Reporting" themed government affairs training. This training will be conducted in the form of a "storytelling session" to share how to effectively conduct internal high-level communication and government affairs management.
全球政经环境快速变化下，跨国企业在华发展既有机遇，更有挑战，需要内部快速决策应对。但因高层事务繁多，对本地政策了解有限，且易受国际媒体影响，理解易有偏差，这极大考验政府事务部门的 "向上汇报"。
此背景下，中国瑞典商会特别邀请远海鹰咨询合伙人袁元为大家带来全新 "向上汇报" 主题政府事务培训，本次培训将以 "故事会" 的形式展开，分享如何有效进行内部高层沟通和政府事务管理。
*Please note that this training will be conducted in Chinese*
本课程为中文授课。
课程特色：
采用 "故事会" 形式，通过近40个实际案例，覆盖不同行业和角度，分享高层汇报的策略与沟通技巧。
课程目标：
• 内部向上管理：精准介绍政府事务分析，引导企业高层决策。
• 议题分析研究：系统梳理复杂问题，提供高层关注点的精准分析。
• 沟通汇报技巧：清晰表达宏观环境与政策情况，提升沟通条理及效率。
参加人员：
• 期望提升向上汇报工作技能的政府事务专员、经理、总监等。
• 跨国企业中国区管理人员，负责政府事务等工作，需要向总部汇报。
培训大纲：
"第一部分"
1. "以终为始"与文化差异
2. 宏观环境的整体分析与分解
1) 介绍重点趋势
2) 不同侧面的汇报支撑
3) "漏斗型"研究分析
4) 提供观察分析的角度，无关乎"失败"
3. 汇报的基本要素（上）
"第二部分"
4. 具体方法论
5) 数字引用
6) 结构图
7) 时间表
8) 重点对比等
5. 不同的汇报场景
9) 政府会见前
10) 政府会见后
11) 研讨会
12) 危机管理
6. 汇报的基本要素（下）
备注：
• 因该课程的第一部分与第二部分紧密相连，故不接受单独报名。
• 培训后可分享的材料只保留经验总结页，涉及企业的具体案例将全部删除，如有可供参考的格式框架，将视情况删减保留。
课程讲师：
袁元 — 远海鹰咨询合伙人、高级总监
课程安排：
2025年1月15日（周三）下午13:00-16:00"第一部分"
· 13:00-13:10 线上签到
· 13:10-14:50 主题分享
· 14:50-15:00 中场休息
· 15:00-16:00 主题分享
2025年1月16日（周四）下午13:00-16:00"第二部分"
- 13:00-13:10 线上签到
- 13:10-14:50 主题分享
- 14:50-15:00 中场休息
- 15:00-16:00 主题分享
Online Government Affairs Training –
The Upward Reporting "Story-telling Session" of Multi-national Companies
This course will be conducted in Chinese.
Under the rapidly changing global political and economic environment, the development of multinational enterprises in China presents both opportunities and challenges, requiring rapid internal decision-making and response. However, due to the multitude of high-level affairs, limited understanding of local policies status, and susceptibility to international media influence, there may be deviations in understanding, which greatly challenges the "upward reporting" capacity of government affairs departments.
In this context, the Swedcham China gladly invites Brent Yuan, Partner of Yuan Associates, to bring a new "upward reporting" themed government affairs training. This training will be conducted in the form of a "storytelling session" to share how to effectively conduct internal high-level communication and government affairs management.
Course Features:
Adopting the form of a "story-telling session", covering nearly 40 practical cases from different industries and perspectives, sharing strategies and communication skills for high-level reporting.
This course is intended to enhance the following skillsets:
• Internal Upward Management: Accurately introduce government affairs analysis and facilitate the high-level decision-making in enterprises.
• Topic Analysis and Research: Systematically sort out complex issues and provide precise analysis for high-level concerns.
• Communication and Reporting Skills: Clearly express the macro environment and policy situation, improve the logic line and efficiency of communication.
Who Should Attend?
• Government affairs specialists, managers, directors, etc. who want to improve their skills in the upwards reporting.
• Multinational enterprise management personnel in China, who are responsible for government affairs and other related work and need to report to the headquarters.
Course Outline:
"Part One"
1. "Starting from the End" and Cultural Differences
2. Overall analysis and decomposition of macro environment
1) Introduction of Key Trends
2) Reporting Support from Different Perspectives
3) Research and Analysis of "Hopper-shaped"
4) Provide a Perspective of Observation and Analysis, Not Related to "Failure"
3. Basic Elements of Reporting (Part 1)
"Part Two"
4. Specific Methodology
5) Data Reference
6) Structural Diagram/ Framework Map
7) Timeline
8) Benchmark, etc.
5. Different reporting scenarios
9) Before the Government Meeting
10) After the Government Meeting
11) Workshop
12) Crisis Management
6. Basic Elements of Reporting (Part 2)
Remarks:
• Due to the close connection between the first and second parts of the course, separate registration is not accepted.
• The materials that can be shared after training will only be retained on the experience summary page, and specific cases involving enterprises will be deleted. If there are format frameworks available for reference, they will be deleted and retained as appropriate.
Training Speaker:
Brent Yuan - Partner and Senior Director of Yuan Associates
Course Arrangement:
January 15, 2025 (Wednesday) 13:00-16:00 p.m. "Part One"
- 13:00-13:10 Online Check-in
- 13:10-14:50 Theme Sharing
- 14:50-15:00 Halftime Break
- 15:00-16:00 Theme Sharing
January 16, 2025 (Thursday) 13:00-16:00 p.m. "Part Two"
- 13:00-13:10 Online Check-in
- 13:10-14:50 Theme Sharing
- 14:50-15:00 Halftime Break
- 15:00-16:00 Theme Sharing
Training General Information
Date 日期
2025年1月15日（周三）下午 第一部分
2025年1月16日（周四）下午第二部分
January 15, 2025 (Wednesday) Part One
January 16, 2025 (Thursday) Part Two
Time 时间
13:00 - 16:00 (Beijing Time)
Training Speaker 课程讲师
Brent Yuan - Partner and Senior Director of Yuan Associates
袁元 — 远海鹰咨询合伙人、高级总监
Language 语言
In Chinese /中文
Price 费用
会员：人民币2580元； 非会员：人民币3080元
Member Company: RMB 2,580； Non-member Company: RMB 3,080
Registration Deadline 报名截止
Before January 10th, 2025 ， 2025年1月10日前报名。
Online via Microsoft Teams Meeting Platform 网络培训链接
Online via Microsoft Teams, and the link will be sent to your email inbox 1 day prior the event starts.
培训链接将于活动前一天通过邮件方式发送网络培训链接信息到报名成功的学员邮箱。
Cancellation Policy 取消政策
If you cannot attend an event for which you have registered, please cancel your registration no later than 3 （Three) business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao (VAT Invoice)
Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn
Photo by Jason Goodman on Unsplash
Speakers
Brent Yuan
Partner and Senior Director of Yuan Associates
Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in multiple sectors like manufacturing, chemical, consumer goods, agriculture, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in China, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.
袁元
合伙人、高级总监
袁元先生于2010年1月加入远海鹰咨询，2017年1月成为公司合伙人。作为高级总监，袁元先生主要负责为客户提供政府事务服务，他拥有为跨国公司进行政府关系、企业公关和危机管理的丰富经验。
在加入远海鹰咨询之前，袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者，采访过40余位国际企业巨头，之后供职于宝马、安利等跨国公司，担任公关主管。
加入远海鹰咨询之后，袁元先生服务过的客户涵盖制造业、化工、农业、消费品、服务业、医药、电子信息等行业，包括老城堡集团、国际纸业、美泰、汉高、芬欧汇川、康明斯、动视暴雪、保时捷、益赛瑞普和贸宜等。袁元先生也同时负责政府事务培训、新业务拓展、合作伙伴沟通等工作，并从2016年7月开始，在中国美国商会和中国欧盟商会等平台上，进行政府事务系列课程的培训，获得了广泛的认可。
袁元先生拥有北京第二外国语学院经济英语学士学位。
Tickets
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
