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As one of the promoting partners, SwedCham is pleased to invite you to join for an interesting event organized by Ladies Who Tech Beijing. This event will be presented in Chinese and free of charge for our members.
Under the impact of the pandemic, the female economy is on a rapid increase, sending companies and marketers scrambling to find the winning strategy. It's a fact they now can't ignore: Women now drive the global economy, representing huge growth potential in categories including automotive technology.
At the same time, as we engage in a transition toward smart cities and smart transportation, we are seeing more women take remarkable strides in the auto industry, either becoming key decision makers or valued members of the marketplace.
On June 17 Thursday, as part of the「Women · Digital· Future」action series, Ladies Who Tech Beijing is partnering with Volvo Car, Microsoft and autonomous driving solution provider Roman Roads to explore the theme of "Women in Charge".
By exploring the profession, latest findings and solutions of the auto tech industry through the female lens, we hope this event can help companies expand their talent pool as well as boost their connection with the female consumer and discover their true demands.
The event will be held at Volvo Studio Beijing, which is the automaker's third brand experience center in the world following Milan and Tokyo. It is a hub for customers to learn about Volvo's newest models and the brand's vision in areas such as connectivity, safety, design and the environment.
Join us, learn with us, and be part of the conversation. Sign up now - all genders and professions are welcome!
在疫情的助长下，2020年，"她经济"的快速发展，牵动了各行各业的敏感神经，满足女性基本需求成为了企业主要出发点和竞争的关键。这个现象不仅体现在庞大的消费市场、更涌现在硬核科技和汽车新兴市场中，尤其是汽车科技领域里的数字化产品。
同时，随着智慧城市、智慧交通的到来，越来越多的女性加入科技汽车时代的探讨中，成为核心的购买者和决策者。
6月17日星期四，作为「数字未来 · 女性赋能」行动（Women · Digital · Future）的行动系列活动，Ladies Who Tech 北京分部将与沃尔沃，微软和秦弛道科技倾情合作，主办 "智慧出行，由'她'做主"活动，通过女性视角探讨和分享汽车、出行和无人驾驶科技的知识。
我们希望可以通过这次的活动充分发挥社区凝聚起来的"她力量"，以汽车和科技为切入点，挖掘和扩充汽车科技领域的优秀人才，更为企业提供直接接触到女性核心消费群体的渠道。
这次活动将于北京的沃尔沃品牌体验中心举行，该中心是沃尔沃汽车打造的继意大利米兰、日本东京之后的全球第三家沃尔沃品牌体验中心，沃尔沃品牌的宣传和推广，北欧极简生活方式的体验宣导。
快加入我们，和我们一起学习，成就本次对话。欢迎所有性别和职业领域的你！
Event Details
Date: 周四 Thursday, June 17, 2021
Time: 18:30 – 20:30
Entry Fee: FREE/Members; 100 RMB/Non-members
Participant limit: 50
Venue：沃尔沃品牌体验中心（燕莎友谊商城店）Volvo Studio Beijing
Address: 北京市朝阳区亮马桥路52号燕莎友谊商城1层 1F, Yansha Youyi Mall, No. 52 Liangmaqiao Rd, Chaoyang District, Beijing
Language：中文 Chinese
Speakers
Monica Jia
公关总监 at 沃尔沃汽车大中华区销售公司
贾小卉(Monica Jia)专注汽车出行领域的品牌营销近20年。作为传播管理者深度参与多品牌从0到1的打造。曾为英菲尼迪、斯柯达进口车等外资品牌在中国的上市进行从0到1的品牌建设；也曾在大众这样体系完善、制度严明的企业中从0到1在内部孵化共享出行平台。曾在硅谷从0到1建立品牌营销创业团队，为高科技创业公司的品牌建设赋能。现供职于沃尔沃汽车，在智能出行的新趋势下探索数据化品牌建设的新思路和新实践。
As a experienced markter, Monica Jia has serviced the auto brand marketing for nearly 20 years, deeply involved in the brand launch in China of international automobile brands, such as Infiniti and Skoda Import. She also has experience in startup an all new car sharing brand within the mature auto enterprise, like Volkswagen Group. In Silicon Valley, Monica started a branding team from scratch, which supported to make stars of the high-tech start-ups. Currently, Monica is working for Volvo Cars China as PR head. She is trying her best to explore the innovative branding way in this digitalized and intelligent automobile industry.
Heidi Sun
智慧空间行业负责人 at 微软
孙海亮 (Heidi Sun) 有着十多年的企业咨询服务，专注于商业智能和分析。曾深入参与过大量大型企业转型及战略项目，例如华为、中国移动。帮助企业通过科技手段，不断提升，进行数字化转型。在智慧空间和EDA领域也均有深耕，为相关行业内企业提供解决方案。深入参与了万科、中海等大型地产企业的数字化转型。
Heidi Sun has more than ten years of corporate consulting services, specializing in business intelligence and analysis, as well as actively participated in many corporate transformation and strategic projects, including Huawei and China Mobile. Heidi has helped enterprises to continuously improve and transform through technological means.
In the field of smart space and electronic design automation (EDA), Heidi has experience in crafting industry-focused solutions, participating in the digital transformation of large real estate companies such as Vanke and China Overseas Property.
Jing Huo
联合创始人，COO at Roman Roads
霍静 (Huo Jing) 作为中国汽车圈资深营销人，切换于外资、合资、传统车企、新造车企业之间的工作经历，赋予了跨文化、跨平台、跨团队的全能性，对传统汽车行业和未来出行行业均具有深刻的理解，包括电动车产业和自动驾驶技术，对汽车领域前瞻性科技带来的市场变化有着独特的洞察和理解。在汽车和科技传播领域的经验赋予了她创新性的国际视野和实干型专业经验，她不仅仅倾注了对汽车和科技领域的热爱，更深耕于行业的转变和革新，为其发展带来的贡献做不断的尝试与突破。
作为Roman Roads的联合创业人，霍静和创始人邢舟旨在通过数据驱动的AI算法，推进驾驶行为数据库的建立、分析与应用，创建安全稳定的测试平台，最终助力客户实现自动驾驶和智慧交通的蓝图。以创始人邢舟为首的研发团队不断的实践和创新，以严谨的科学态度不断优化迭代算法，从分析、研究人类的驾驶行为入手，最终建立自动驾驶的决策模型。Roman Roads的初衷是为中国乃至全球的自动驾驶、智能交通和智慧城市等各领域提供决策能力工具链。
As a senior marketing executive in the Chinese automotive industry, Jing Huo has worked in foreign investment, joint ventures, traditional car manufacturers and new energy vehicle companies, enabling her to gather deep understanding and insightful knowledge of the automotive industry and the future of transportation, especially in the field of EVs and autonomous driving technology. Over the years, she has continued to lead breakthroughs in innovation and transformation of the auto industry.
As co-founder of Roman Roads, Jing Huo aims to use data-driven AI algorithms to promote the establishment, analysis and application of driving behavior databases, with the goal of creating a safe and stable test platform.
Sponsors and Partners
Co-organizers
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/