This is a past event. Registration is closed. View other The Swedish Chamber of Commerce in China events.

Over the past years the way we talk about equality has changed and it has become an issue frequently discussed among politicians as well as businesses. Some changes have been made to benefit people who want to live a more equal life, we can see some of these policies when it comes to balancing work and family life. Big and small industries are in some ways adapting to strive for a more inclusive environment where everyone has a chance to pursue a career and take part in family life.

Regardless of these changes, we are far from a fully equal society and we have a lot more to achieve when it comes to equality and diversity. One such industry, where great improvement can still be made, is the advertising business.

In light of this the "Baturu for Beijing + 25" festival in cooperation with the Embassy of Sweden in Beijing and the Swedish Chamber of Commerce are inviting Christina Knight, Helena Westin joining online and Britney Pai on the site for a panel discussion on the topic of Gender Equality in Advertising.

An interpreter doing simultaneous interpretation will be arranged during the event.

Only 25 Spots Available! Welcome to sign up and join us for an inspiring evening at the Ambassador's residence!

Event Info

Date: Wednesday, the 25th of November, 2020

Time: 18:30 - 21:00


18:30 Reception, gather and mingle in the residence

19.00 Welcome by Ambassador

19:05 Guests take their seats for panel discussion

19.10 Panel discussion starts

20.00 15-minute break, time to refill with drink and snack

20.15 Q&A starts

20.40 End of Q&A, mingle

21.00 Guests leave

Price: Free of charge /Members; 80 RMB/Non-Members;6500 RMB/Sponsor Ticket

Registration: Before 12:00 PM, November 23rd

About the Speakers

Christina Knight is the Creative Director at The Amazing Society in Stockholm, Sweden. She is also a mentor and board member of UN Women and IAW (International Alliance of Women). She is known for her bestseller books "Mad Women. A Herstory of Advertising" and "Not Buying It: A Guide to a New Era of Advertising".

In 2017 she co-founded the education platform Take Two which strives to empower individuals and businesses within the media and communications industries to create a more diverse and inclusive workplace.

Knight has over 30 years of experience in both Sweden and internationally. She regularly holds lectures around the world and is today one of the strongest advocates for gender equality.

Helena Westin, Chairperson of The Swedish Association of Communication Agencies, has a 360° career in branding, media, advertising and communications. She works 50 % with branding and leadership as a board professional and 50 % in organizations to make the world a more humane and just place. For all of us.

At the Baturu Festival she will make a digital speech on how advertising influences attitudes and can even be an active part in transforming societies. For god and bad. But especially how she believes that advertising can and should be a force of positive change.

Britney Pai, Chief Growth Officer, focuses on new growth areas including products and services for our clients. She believes that it is critical for agencies to create commercial opportunities by leveraging technology to create growth opportunities for clients beyond traditional marketing.

Prior to becoming Chief Growth Officer, Britney was Vice President of Entertainment Marketing Solutions Isobar China Group. She pioneered the development of IP for Isobar China, working closely with Dentsu Group in Japan to create unique opportunities that combined entertainment, social and content to connect to commerce. This disruptive new model has produced significant business success for Isobar clients in China.

Britney has more than 20 years of professional experience. She was previously the founder and general manager of Trio Isobar, a subsidiary of Isobar China Group. She majored in fashion marketing in college and has more than a decade of experience in integrated entertainment marketing and public relations before joining advertising industry.

Thank you to the special sponsor STEYfor providing one night of free accommodation to our speaker.

About Stey

Stey 是来自北欧的共享居住品牌。借助社会科学及智能算法,Stey 用北欧的方式设计家和城市 社区,结合传统的热情好客与最新的数字解决方案,建立"智能"、"互联"及"精彩"的生活体验,实现家、服务公寓、精品酒店和共享空间之间的创新平衡。

Stey 重新定义了人与人之间的"联结",独创的"转租"这一新型居住模式,让 Stey 的住户在享受共同居住、激发彼此灵感、保持新鲜体验的同时,能够更加自由、高效地"移动"。

In a distinctly nordic way, Stey designs urban buildings and communities where all services and facilities are shared under one roof – blending private living quarters with shared public and community spaces. Combining traditional hospitality with the latest digital solutions, Stey offers an innovative blend of home, serviced apartments, hotel rooms and shared spaces for communal activities.

Our designers have created a re-renting system that enables tenants to share their homes and save on rent-providing the ultimate in freedom and mobility.



3-8 Floor, Stey-Sanlitun, BEI ZhaoLong, No.2 GongTi North Road ChaoYang Beijing

Stey- Wangfujing


No.15 Baishu hutong, Dongcheng, Beijing



No.5 Jiuxianqiao Road, Chaoyang District, Beijing

Are you interested in becoming a sponsor?

The sponsor seats are limited to 2 seats!

As a sponsor, the company will have logo exposure benefits on:

  1. poster of the event
  2. promotional plastic folders that will be distributed during the panel at the Embassy and other events of Baturu for Beijing + 25
  3. promotional online posts related to this event through all the marketing channels of the Swedish Chamber


Sponsors and Partners

Corporate Gold Partners

A very special thanks to our Corporate Gold Partners, exclusive supporters of the Swedish business community in China

Corporate Silver Sponsor