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Boring to Brilliant

Storytelling Mastery

Everybody's heard that communication is key, but did you know that storytelling is the ultimate tool for influence?

Following the successful event held by our Shanghai Team on May 18th, SwedCham Beijing has the pleasure to invite Larry Schuster again, the founder of The Storytelling Company, for offering a hybrid session towards our offline audience here in Beijing and online audience from other cities .

Larry applies over 20 years of US journalism to help speakers find, shape and deliver messages to move their world. On the 24th of June, he will share his insights to help you bring your storytelling to the next level.

The Art of Storytelling can be utilized for change and crisis management, corporate communication, marketing and branding - and that's only the beginning...

Some of the highlights will include:

  • How do you create a basic story to overcome resistance?
  • How do you create the right success story to share with potential partners?
  • How do you talk about failure?
  • How do you transform boring topics into talks that wow!

But stories alone won't turn your operation around - and that's why additional keys to successful communication are needed.

Join this session to also learn tips and tricks to give amazing talks, deliver speech during an industry conference, win likes through marketing and branding campaigns, and learn how to successfully conduct company meetings.

Strong Testimonials

"His storytelling techniques, and other advice and con- structive way of teaching made it fun and easy to apply to my current workshops and talks. Thank you, Larry." - Ka- rina Blancarte, Holistic Psychologist

"Larry and I worked together to prepare a pitch for over 200 investors, the end result being a deal worth half a million dollars. Through Larry's knowledge and creative approach to storytelling we crafted a convincing and en- tertaining narrative that energized a room full of people and sold investors on our vision." - Adam Place, startup CEO, Nusic, a music app.

"My challenge was to deliver information that most people are resistant too. So I knew I had to work harder and hire the best possible professional. Larry's experience was key to making my talks a success from day 1. - Rebecca Cappelli, independent film maker

"Your training helped a lot Larry!! Yesterday was very in-teractive. I made the presentation really funny throughout with the short stories. This was the best presentation I've done yet thanks to you! " - Andy Wen, Ph.D, Aedas Global Board Director

"Thank you for the talk this evening. It helped to define questions about what we're looking for in branding story." - From Jake from Jiaotong University's Global EBA attendee


24th of June

08:30AM - 10:30AM

Offline Venue

Volvo Studio , near Liangmaqiao subway


Online Venue

This is a Hybrid event. A Microsoft Teams meeting link will be sent to registered participants one day prior to the event.


Offline Venue in Beijing

Members: 150 RMB; Non-Members: 190 RMB

Online Venue

Members: 100 RMB; Non-Members: 150 RMB

About the Speaker

Larry Schuster

Shanghai Jiaotong University Global EBA, lecturer, trainer on public speaking.

The Storytelling Company, Founder and Chief Storytelling and presentation/speech coach for TEDx, entrepreneurs, executives, world champion athletes. And the champion inside you.

He applies 20 years of US journalism to help speakers find, shape and deliver messages and stories to move their world.

Clients have included Standard Chartered Bank, Aedas (Shanghai, Hong Kong, Beijing), one of the world's top architecture and design firms, and Harman (Shenzhen), a top producer of connected products and Henkel (Shanghai), leading producer of beauty care products and adhesives.









Larry Schuster







Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.