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Many companies nowadays are facing the challenge of stepping out of their comfort zone in order to stand out for business growth, and the past 3 COVID years have only accelerated such growth pressure. Meanwhile, under the impact of the digital wave, including but not limited to social channels, marketing automation and the very recent AI technologies, the marketing difficulties of B2B enterprises have become increasingly prominent.
如今，许多企业都面临着如何跳出舒适区以实现业务增长的挑战，而过去几年的疫情在某种程度上更加剧了这种增长压力。与此同时，在数字化浪潮的冲击下，包括但不限于社交媒体、营销自动化和最近的人工智能技术，都为企业的营销升级带来了新的挑战。
Based on our previous survey of Nordic Companies Marketing in China 2023, more than 60% of Nordic companies in China identify B2B as their primary target market, with another 31.68% targeting both B2B and B2C. And the most common marketing challenge the respondents face is the lack of resources such as budget, manpower, new skills and training opportunities.
根据北欧在华商会此前联合发布的《Nordic Companies Marketing in China 2023》调查，超过 60% 在中国的北欧企业将 B2B 作为其主要目标，另有 31.68% 的企业同时覆盖B2B 和 B2C 的市场路径。受访者面临的最常见营销挑战是缺乏各类资源，如营销预算、人力、新技能和培训机会等。
Together with the Swedish Chamber of Commerce in China, the Danish Chamber of Commerce in China and FinnCham, we invite you to attend this tailor-made workshop and training event for marketing, sales and management professionals in Shanghai. This is a co-creating and light consulting workshop, where you will receive hands-on insights from experts, re-thinking your company strategy and daily work in lively discussions and gain new ideas and methods for long-term development. Please check out more information below for further program outlines and daily breakdowns.
中国瑞典商会，中国丹麦商会以及上海芬兰商会联合邀请您参与本次在上海市举办的为市场营销、销售和管理专业人士量身定制的研讨会培训活动——这是一个共同创造和轻量咨询的工作坊，您将收获行业专家的经验分享，在讨论中重新思考自己公司的战略和日常业务工作，获得长期发展的新思路和新方法。
Program Outline and Key Topics/课程大纲和关键要点:
Speakers: Siye Zhu, Rixin Jiang, Bobo Xie, Kun Hsu
Content Production
- Pain points with most of the marketers
- Content strategy and development
- The effective perspective to track and adjust
- Address the challenge of resource, capability and capacity
Social Media
- Social media landscape, tools and analysis for B2B businesses
- How to deliver the best quality performance on these channels
- Add-on features to utilize for account organic growth
- AIGC trends and recommendations
SEO/SEM
- Does the company website still matter, and in what way does it bring results
- Practical tips on SEO/SEM operations
Marketing Automation
- Decoding of marketing automation logic for industrial B2B businesses
- Increasing revenue through marketing-led digital transformation
- Case sharing: How to Influence Customers and Win an Order? Applications in Nordic Enterprises and Case Studies
- Analysis of survey results and special gifts
主讲人：朱思晔、姜日鑫、谢波、徐崑
- 内容生产
多数的市场人都曾经历的窘境
内容策略和开发
如何评估内容效果和价值
缺人、缺钱、缺资源，怎么办？
- 社交媒体
B2B营销应该看重的社交媒体平台工具
如何在社交媒体上做出成绩
如何利用AIGC工具助力日常社媒运营
- 搜索引擎营销/优化 SEO/SEM
企业官网是否仍然必需
企业官网怎样带来转化
SEO/SEM运营的实战建议
- 营销自动化
工业 B2B 企业营销自动化逻辑解码
通过营销主导的数字化转型增加收入
案例分享：如何影响客户并赢得订单？北欧企业的应用和案例研究
Kindly notice: This course will be only opening with more than 10 people joining (we reserve the right to cancel the event should sign-up be insufficient)
温馨提示：本次课程需要在有10人以上的报名者参与时才会开课 （我们保留课程因为报名人数不足而取消的权利）
Date/日期:
October 27th （Friday) , 2023
2023年10月27日 星期五
Time/时间:
09:00-12:00 and 13:30-16:30 (Beijing time), with a light lunch break in between
09:00-12:00, 13:30-16:30 (北京时间）
中间为简餐和休息时间
Training Language/培训语言：
Chinese/中文
Price/价格:
Member 会员价: 1500 RMB
Non-member 非会员价: 3000 RMB
Venue/地点:
Inter IKEA office
Building 3C, NO.195 Longtian Road, Xuhui District, Shanghai
上海市徐汇区龙田路195号天华信息科技园南区3C楼
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than seven business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao (VAT Invoice)
Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn
Background picture is provided by: Scandinav/imageban.sweden.se
Speakers
Siye Zhu
Senior Consultant at Nordic Friend
Siye is specialized in helping industrial B2B to achieve solid business growth in China market. Her excellent combination of business acumen and people insight is especially helpful for company to make breakthrough at confusion, complex or change situations. She has 16 years integrated experience with leading MNC in the field of strategy, business development, marketing and communications. Siye is the forerunner to apply agile approach in marketing management to realize business delivery in a practical and efficient way. Siye has academic background of mechanical engineering, certified Srcum Master and licensed for psychological therapist.
专注于工业B2B的营销管理和业务拓展，帮助企业在中国市场实现可持续的业务增长。出色的商业逻辑和对人的洞察力是其执业特点，尤其在混乱、复杂和不确定的环境下，她能帮助公司有效地应对挑战、取得突破。朱思晔女士拥有16年跨国公司战略和营销管理经验，五年的高管经验。她是率先探索将敏捷管理应用于市场营销的先行者，并在过往三年的实践中取得积极的业务表现。朱思晔女士拥有上海交通大学机械工程的学士学位，国家二级心理咨询师和敏捷引导师认证。
Bobo Xie
Head of Strategy & Marketing for APAC at Peikko
Bobo Xie, FNS-INIFAC CERTIFIED COMPETENT FACILITATOR (CCF), is currently the Head of Strategy and Marketing at Peikko in its Asia Pacific region and was the former Director of brand/marketing/media for top 30 global chemical and agricultural international companies in China. With 20 years of professional experience in brand, marketing, media communications, business strategy, digital transformation, change management and new business development, she has led successful business transformations in her previous organizations.
国际引导协会(FNS-INIFAC)认证资深引导师(CCF), 现任芬兰建筑行业头部企业亚太区品牌、战略和市场负责人，前全球化工 30 强、全球农业领域头部企业中国区品牌/市场营销/媒体总监。拥有20 年外企资深品牌、市场营销、商业战略、媒体传讯、食品价值链以及数字化转型、变革管理和新业务开发经验。擅长品牌管理、数字化营销和商业战略定位和落地， 带领业务和市场团队的转型和目标转换成行动的一系列执行和跟踪，同时还具有在企业可持续发展、碳排放、水土资源等领域与国际大型食品公司合作的经验，熟悉中国和全球化市场在制定策略、推进项目过程中方案差异化制定、客户分级和客户体验旅程管理、价值主张的落地应用。谢波的经验涵盖工业、民用、农业、快消、建筑行业等领域，具有开放的视野和不断挑战自我、乐于合作、敏捷思维的特点。毕业于复旦大学-BI（挪威商学院）MBA工商管理硕士项目。
Kun Hsu
President at JINGdigital
Before JINGdigital, Kun worked in the software industry at Microsoft and consulted multinationals on market entry strategies into China while at Bain & Co. In 2009, he founded and operated a leading fintech services company in the Asia-Pacific region. Kun has an MBA from INSEAD, an MA in International Relations from Johns Hopkins University and a BSc from the Wharton School of the University of Pennsylvania.
径硕科技（JINGdigital）联合创始人、总裁。凭借杰出的商业思维，徐崑在科技、教育科技领域投资企业8家，在其中3家担任董事会成员。徐崑职业生涯中积累了超过10年的软件服务、战略咨询经验。他职业生涯起于微软，继而进入贝恩咨询。2009年，同洪锴成功创建并运营亚太地区领先的金融科技服务公司。徐崑拥有欧洲工商管理学院MBA学位、约翰·霍普金斯大学国际关系学硕士学位、沃顿商学院学士学位。
Rixin Jiang
CEO of Nordic Friend
Rixin is the CEO and Co-founder of Nordic Friend, a China-focused digital marketing agency operating in both Nordics and China. He has rich experience working for global clients from various industries, including government, tourism, education, retail, food, aviation and more, helping with their localized brand strategy, marketing solutions and media relations in the Chinese market. Rixin holds an MA and BA from Renmin University of China Journalism School and has also spent years living and working in Stockholm and Helsinki.
Nordic Friend Agency总经理和联合创始人，在品牌策略、营销、媒体公关等面有多年工作和管理经验，直接服务于来自政府、旅游、教育、消费品、工业、航空等多个领域的客户。他拥有在中国人民大学新闻学院新闻学学士与国际传播硕士学位，也在瑞典斯德哥尔摩大学媒体研究系、芬兰赫尔辛基大学世界文化系有学习与教学经历。
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
