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After Swedish television aired satire program "Svenska Nyheter", questions were raised of how the Swedish brand may be affected in China over time. In the light of the past month's reporting about Sweden in Chinese media, we invite you to an Executive Dialogue to discuss the future challenges (and opportunities) linked to keeping a strong and trusted Swedish presence in China.

11:30 - Welcome + lunch served

11:35 - How do Chinese consumers perceive Sweden?

Kairos Future presents findings from latest survey

What have SwedCham members experienced?

11:55 - Dialogue - open discussion

13:15 - Summary and wrap up

13:30 - Executive Dialogue ends

This Executive Dialogue will be facilitated by Tomas Larsson from Kairos Future.

Light lunch included in the price.


Sponsors and Partners


Dragon Partners

A special thanks to our Dragon Partners for supporting the Swedish business community in China.