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After Swedish television aired satire program "Svenska Nyheter", questions were raised of how the Swedish brand may be affected in China over time. In the light of the past month's reporting about Sweden in Chinese media, we invite you to an Executive Dialogue to discuss the future challenges (and opportunities) linked to keeping a strong and trusted Swedish presence in China.
11:30 - Welcome + lunch served
11:35 - How do Chinese consumers perceive Sweden?
Kairos Future presents findings from latest survey
What have SwedCham members experienced?
11:55 - Dialogue - open discussion
13:15 - Summary and wrap up
13:30 - Executive Dialogue ends
This Executive Dialogue will be facilitated by Tomas Larsson from Kairos Future.
Light lunch included in the price.
Speakers
Tomas
Larsson
General Manager at Kairos Future
Tomas Larsson is the China head of Kairos Future, an international foresight and strategy consulting company that has been in the business of spotting trends and researching the future since 1993. His areas of interest include developments in the social, consumer, and innovation domains in China and he holds several patents on methods for data-driven trend watching. Tomas first moved to China as a student in 2002 and his China experience ranges from working at the Swedish Embassy in Beijing to practicing kung fu at a buddhist monastery in Yunnan. He is educated at UC Berkeley, Lund University, and Fudan University, holding a M.Sc. in Nanoengineering and a M.A. in Asian Studies.
Sponsors and Partners
Dragon Partners
A special thanks to our Dragon Partners for supporting the Swedish business community in China.
Handelsbanken Beijing Rep. Office
Handelsbanken is one of the leading banks in the Nordic region and Europe’s most cost-effective bank and one of the most solid and profitable banks in the world. Since 1989, when the first customer survey was conducted, we have had the most satisfied customers among the major Nordic banks.
http://www.handelsbanken.com/
