In the same speed as demand and markets changes - so does marketing. In order to keep up and be on top of the marketing game we’ve invited Elijah Whaley, CEO of PARKLU, a marketing genius focusing on influencers and social media, to give an interactive speech on how your business will benefit from using KOL marketing.

Since the emergence of KOL (Key Opinion Leaders) the digital age has seen a shift in marketing. Today it counts as one of the most efficient way to promote a product. The social media influencers are able to create a conversation with the consumers and that has made KOL-marketing the new Word-of-Mouth 2.0 and the new main marketing strategy in China.

KOL marketing generates six times higher engagement than brand campaigns, and three times higher than brands’ own sales campaigns. Today it is fair to say that marketing through social media and influencers has become something to rely on when entering the Chinese market.

During this breakfast seminar Elijah Whaley will deliver a highly utilitarian talk on influencer marketing in China to social search optimization to breaking social media platform algorithms.

Venue: Sureno, L/G, The Opposite House, Taikoo Li Sanlitun North, No. 11 Sanlitun Road, Chaoyang District
Date: April 10, Tuesday 08:30 - 10:00
Price: RMB 200 for members; RMB 350 for non-members (Price includes: hot & cold breakfast buffé, coffee and tea​)