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As most of us know the digital landscape in China differs significantly for B2B compared to other markets. Moreover, the pandemic has brought about substantial changes, accelerating the digital transformation within B2B in China over recent years. As a result, this now demands a fresh understanding of the right marketing channels for communicating with your Chinese target audience.
The sales process has become more digital, providing increased opportunities to find new customers in China through digital platforms. The issue many B2B companies face are however often how to get the right results that matter for your business. There are many different needs such as:
- Getting relevant leads for sales to contact
- Growing your influence and brand awareness
- Increasing the amount of people that visit you at an event
- Creating China for China content that show your local expertise
If you want to learn more about China's new digital landscape and the opportunities for your company to enhance its results, join our seminar main orgainzed by The Swedish Chamber of Commerce in China ,where our experienced speakers from NBH will provide a more in-depth view of the digital landscape in China and how businesses can leverage digital channels to create business opportunities.
During the seminar, the following topics will be highlighted:
- WeChat - How can companies gain thousands of relevant followers from their own industry?
- Website & Baidu SEM - How can businesses create business opportunities through China's largest search engine?
- Industry Articles (PR) - How can companies get dozens of Chinese media outlets within their industry to cover their company?
- Zhihu – How to leverage the strongest knowledge based platform to show your key strengths?
- Douyin – How can you use it for B2B conversion & brand building with a limited budget?
Date
6 September (Wednesday), 2023
Time
15:00 – 16:30 ( Beijing Time)
Speakers:
Jonathan Kullman, Founder and CEO, NBH
Richard Hårdänge, Partner & the Chief Commercial Officer, NBH
Price
Member: 100 RMB
Non-Member: 200 RMB
Language
English
Venue
Online via Microsoft Teams
The link will be shared with guests one day prior to the event
Cancellation Policy
If you cannot attend a factory tour for which you have registered, please cancel your registration no later than 1 business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao
Please apply fapiao when purchasing a ticket if you will get your ticket reimbursed. E-Fapiao will be sent to your e-mail address within 7 days after completed event. We recommend all members to whitelist the domain "XX@hlzrkj.xyz" to ensure smooth arrival of e-fapiao. Please check spam/junk folder as well. Fapiao title should be your company's entity name in Chinese (if this is filled out wrong, you will be unable to receive the fapiao). If all above has been done but the fapiao still can not be received, please provide an alternative email for receiving of e-fapiao. For inquiries related to fapiao, please email finance@swedcham.cn.
Background picture by: Simon Paulin/imagebank.sweden.se
Speakers
Richard
Hårdänge
Partner and the Chief Commercial Officer at NBH
Richard has over 12 years of experience, both commercial and cultural, working with China and is responsible for the commercial aspect of NBH and has been the main catalyst for the B2B segment growth.
Richard's fascination with China began during his time working with Chinese antiques. Having immersed himself in the Chinese culture through years of living and working in the country, Richard is fluent in Mandarin Chinese. He holds a degree in Arts & Cultural Sciences from Stockholm University.
Richard's diverse background and profound understanding of Chinese consumer behavior make him a sought-after expert in helping companies navigate cultural nuances while enhancing their sales, marketing, and strategic initiatives, bridging the gap between the Europe and China.
Jonathan
Kullman
Founder & CEO of NBH
With over 9 years of experience in developing international brands in China, he is a visionary leader passionate about the Chinese market. Jonathan oversees NBH's strategic growth and operations in Europe and China. He holds a Master's degree in Economics and Business Administration from Umeå University.
In 2014, Jonathan relocated to Shanghai and founded NBH with the mission to empower international brands to succeed in China. His profound knowledge of China's complexities has helped NBH bridge the gap between global brands and Chinese consumers through innovative digital marketing strategies.
Under his leadership, NBH has become a leading digital agency, providing tailored solutions for international companies seeking growth in the dynamic Chinese market. Jonathan's relentless dedication to digital marketing and understanding of China's evolving landscape helps companies to keep competitive in one of the hardest markets in the world.
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
