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Style by Sweden is an event created by theSwedish Chamber of Commerce in China. The event will be a half day pop-up fair, showcasing Swedish brands within Design, Fashion, Lifestyle, Arts and Architecture. The event will take place on April 15th at 2-9 PM in the soon-to-be-open Fotografiska Museum at Souzhou Creek in Shanghai, a unique Art space.
时尚I 设计I 生活方式I 艺术 I 建筑
Style by Sweden（瑞典风快闪秀）由中国瑞典商会主办，邀请20家瑞典品牌公司共同精心打造的快闪秀, 覆盖了瑞典的时尚、设计、生活、艺术和建筑等各个领域。
快闪秀将于4月15日下午2点至9点, 在位于苏州河畔的一幢拥有百年历史的建筑中举办。
Interactive experiences between visitors and the exhibitors will enhance the overall experience of Swedish Style across a variety of categories as art, fashion, interior design, drinks and much more.
参展商将带来互动式的体验，让您深入地认识和享受瑞典风格的方方面面：艺术、时尚、室内设计等等...... 何谓"瑞典"生活方式，亲临19家独具特色的瑞典品牌展示现场，由你探索！
The KOL/Influencer, Sylvia Li, will participate as moderator for the Panel discussion as well as producing videos of the event to be shared on different platforms where she has generated 1.5 million followers.
时尚&泛知识类博主 ， Sylvia Li ，将主持讲座环节，并记录当天活动成为视频发布到@TheS艾斯 各大社交平台，将高质量高价值海外品牌介绍给大家。作为@TheS艾斯 的创始人，迄今为止在国内各大社交平台积累超过150万粉丝（其中包括小红书、哔哩哔哩等）。
You can expect:
- Screening of fashion shows and campaigns
- Talks and Panel Discussions from prominent industry leaders
- Selected Swedish furnitures
- A living Design space
- Pop-Up roof bar by Absolut Vodka
- Drinks, canapés, and ice cream
- Top Notch DJ
- A unique space at an old factory building in Suzhou Creek in Shanghai
现场将提供：
- 前沿时装秀和视觉材料的放映
- 知名行业领袖的讲座分享
- 亲身体验精选瑞典时尚产品
- 室内设计空间体验
- 风景绝佳的屋顶酒吧
- 饮料、小吃和冰淇淋
- 顶尖DJ 带来氛围感音乐体验
- 苏州河畔独特的厂区
Bring your friends, family, and Children to experience Swedish Style and try Absolut Vodka drinks, Oatly Ice cream & drinks, and finger food to the tunes of the DJ, all included in the ticket price.
和家人、朋友还有孩子一起来享受正宗的瑞典风格吧，在DJ音乐声音中，品尝著名的Absolut伏特加，燕麦冰淇淋以及瑞典小食。票价内已包含以上全部内容，惊喜不断！
Exhibitors:
Aarke
Absolut Vodka
Bluewater
Daniel Wellington
Electrolux
Fjällräven
Happy Socks
Hästens
IKEA
K-FAB
Klättermusen
H&M MOVE
Oatly
PadelUp
RÖtt KRÖN
Scandic Foods Asia
Senab
Smaka
Stiga
Volvo
Agenda
14:00-14:30: Fair Starts 快闪秀开始
14:25-14:30: Opening Remarks 开场白
14:35-16:00: Company Presentations 公司展示
PadelUP, Aarke,
RÖtt KRÖN, Bluewater,
Daniel Wellington,
Electrolux
16:15-17:00: "Swedish Design & Sustainability" Panel Discussion "瑞典式设计与可持续"讲座
Panel Discussion
17:05-19:00:Company Presentations 公司展示
Fjällräven,
Happy Socks, Hästens,
IKEA, K-FAB,
Klättermusen, H&M MOVE
19:05-20:45: Company Presentations 公司展示
Oatly, Absolut,
Scandic Foods Asia, Senab,
Smaka, Stiga,Volvo
Venue
127 Guangfu Road, Jing'an District, Shanghai
光复路127号，静安区，上海
Price
50 RMB for SwedCham Members
会员票：50元
150 RMB for Non-members
非会员票：150元
50 RMB for All Children (2-10 years old)
儿童票（2-10岁）：50元
Free for Children under 2 year-old
2岁以下：免费
(Each ticket includes one Absolut Vodka drink, one Oatly product, two small canapés)
（票价包含Abosolut 伏特加，Oatly燕麦, 两份小食）
Cancellation Policy
If you cannot attend a factory tour for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao (VAT Invoice)
Apply fapiao when purchasing a ticket and e-fapiao will be sent to your e-mail within 7 days of completed event. We recommend you to whitelist the domain "XX@hlzrkj.xyz" to ensure smooth arrival. Please check spam folder as well.
Fapiao title should be company's name in Chinese). If the fapiao can not be received, please provide an alternative email for receipt.
For inquiries related to fapiao, please email finance@swedcham.cn.
Agenda
14
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14
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14
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15
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16
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17
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“瑞典式设计与可持续”讲座(Panel Discussion)
Sylvia Li•Michelle Hui•Sean Qi17
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18
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18
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19
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19
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21
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“瑞典式设计与可持续”讲座(Panel Discussion)
Speakers
Sylvia Li
Content Creator & Brand Marketer• Founder of TheS Channel
• TEDx Speaker
• Ex-marketer in the high-fashion industry
• Ex-China market entry consultant
TheS Channel (@TheS艾斯) creates content around high-fashion insights and professional development, targeting young professionals who aspire to a quality-conscious and mindful lifestyle. To date, it has generated more than 1.5million followers across multiple platforms in China.
Having lived in Sweden and the Netherlands, she wishes to use her experience as a bridge between China and the West, introducing high-value brands to her audience.
时尚&泛知识类博主、品牌营销人
• @TheS艾斯 频道创始人
• TEDx演讲者
• 前奢侈品行业品牌营销人
• 前海外品牌进入中国市场战略分析师
@TheS艾斯 围绕“每个人都能看懂的时尚/奢侈品圈” 和 “高情商职场”两大系列创作视频内容，面向追求高品质生活方式和寻求丰富精神世界的年轻人。迄今为止在国内各大社交平台积累超过150万粉丝（小红书、哔哩哔哩等）。
曾经在瑞典和荷兰生活的她，有幸接触到很多暂不被国人熟知的海外品牌。她希望利用自己的专业背景和影响力，将高质量高价值海外品牌介绍给更多人认识。
Michelle Hui
Global Merchandising Senior Manager at H&M MOVEMichelle Graduated from University of Art in London, who has 19 years of experience in the FMCG industry in Prodcution, Design and Retail, Over the last 10 years, She works in multi roles in H&M. Current role as Global Merchandising Manager for H&M MOVE act as main bridge to connect HQ team, Group Production organization and Regional to deliver best in class customer product offer for H&M MOVE.
许绮诗毕业于伦敦艺术大学，在快速消费品行业拥有 19 年的生产、设计和销售经验，在过去的 10 年里，她在 H&M 负责多项工作。 目前担任 H&M MOVE 全球采购经理作为总部团队和集团生产组织和区域的主要桥梁，为 H&M MOVE客户提供一流的产品服务.
Aug 2013-NOW H&M
Jan 2021-Now H&M Global Merchandising Senior Manager –H&M MOVE
Oct 2018-Dec 2020 H&M Global Material Manager
Aug 2014-Oct 2018 H&M Capacity Assurance Manager
Aug 2013 - Aug 2014 H&M Global Project Manager
2021-2023 C&A China
2010-2021 Wal-Mart Global sourcing
2004-2010 Worked In HK and London on Prodcut design
Sean Qi
General Manager at Klättermusen2002年进入户外运动行业，做过零售和管理，2011年开始进入户外运动品牌代理行业，2018年开始和klattermusen合作在中国进行推广销售。
Start my outdoor sports industry career from 2002, in charge of retailing and management, from 2011, begin to engage to the distributing of outdoor brands, like Dainese, POC and Reusch and Klattermusen, from 2018, start to work with Klattermusen to promoting and selling across China;
爱好： 徒步登山，滑雪，越野跑，旅行，电影
Hobby：Trekking，Hiking， Snowboarding, trail-running, travel, movie
Speakers
Lei Ji
Senior Design Manager, CXO Wellbeing Design Shanghai at Electrolux (China) Home Appliance Co., Ltd.
More Information
Sylvia Li
Content Creator & Brand Marketer
• Founder of TheS Channel
• TEDx Speaker
• Ex-marketer in the high-fashion industry
• Ex-China market entry consultant
TheS Channel (@TheS艾斯) creates content around high-fashion insights and professional development, targeting young professionals who aspire to a quality-conscious and mindful lifestyle. To date, it has generated more than 1.5million followers across multiple platforms in China.
Having lived in Sweden and the Netherlands, she wishes to use her experience as a bridge between China and the West, introducing high-value brands to her audience.
时尚&泛知识类博主、品牌营销人
• @TheS艾斯 频道创始人
• TEDx演讲者
• 前奢侈品行业品牌营销人
• 前海外品牌进入中国市场战略分析师
@TheS艾斯 围绕“每个人都能看懂的时尚/奢侈品圈” 和 “高情商职场”两大系列创作视频内容，面向追求高品质生活方式和寻求丰富精神世界的年轻人。迄今为止在国内各大社交平台积累超过150万粉丝（小红书、哔哩哔哩等）。
曾经在瑞典和荷兰生活的她，有幸接触到很多暂不被国人熟知的海外品牌。她希望利用自己的专业背景和影响力，将高质量高价值海外品牌介绍给更多人认识。
Chaoxing
Dong
Managing Director of IKEA Development Centre (East Asia)
董朝兴先生现任宜家产品开发中心东亚区董事总经理，负责宜家产品开发中心亚洲区的业务运营。他统筹并探索与中国合作伙伴的本土合作，发起并领导以中国市场为起点的产品开发项目（如宜家电竞系列，儿童学习系列等），进而持续帮助宜家产品开发中心东亚区，为宜家产品线与供应链输送强大的核心竞争力。
自2008年加入宜家以来，董朝兴先生已在宜家工作14 年，曾先后在宜家供应链、产品开发、零售等业务部门担任一系列重要职务，并因此积累了丰富的经验。杰出的领导力、对消费者需求的深入了解，以及在产品开发领域的专业度，使他领导的多个项目获得了卓越表现。他对于美好生活的向往和对宜家理念的认同，也促使他致力引领团队开发更多产品，以帮助大众创造更加美好的日常生活。
宜家工作经历
2021年11月至今 宜家产品开发中心东亚区 董事总经理
2019年 – 2021年10月 宜家产品开发中心东亚区 副总经理
2016年 - 2019年 宜家全球总部 地毯产品线 全球业务经理
2014年 - 2016年 宜家零售中国 宜家家居上海商场 副总经理
2012年 - 2014年 宜家全球总部 灯具产品线 产品主管及采购经理
2010年 - 2012年 宜家全球总部 碳钢线材 品类项目经理
2008年 - 2010年 宜家全球总部 供应链部门 品类分析师
Michelle Hui
Global Merchandising Senior Manager at H&M MOVE
Michelle Graduated from University of Art in London, who has 19 years of experience in the FMCG industry in Prodcution, Design and Retail, Over the last 10 years, She works in multi roles in H&M. Current role as Global Merchandising Manager for H&M MOVE act as main bridge to connect HQ team, Group Production organization and Regional to deliver best in class customer product offer for H&M MOVE.
许绮诗毕业于伦敦艺术大学，在快速消费品行业拥有 19 年的生产、设计和销售经验，在过去的 10 年里，她在 H&M 负责多项工作。 目前担任 H&M MOVE 全球采购经理作为总部团队和集团生产组织和区域的主要桥梁，为 H&M MOVE客户提供一流的产品服务.
Aug 2013-NOW H&M
Jan 2021-Now H&M Global Merchandising Senior Manager –H&M MOVE
Oct 2018-Dec 2020 H&M Global Material Manager
Aug 2014-Oct 2018 H&M Capacity Assurance Manager
Aug 2013 - Aug 2014 H&M Global Project Manager
2021-2023 C&A China
2010-2021 Wal-Mart Global sourcing
2004-2010 Worked In HK and London on Prodcut design
Lei Ji
Senior Design Manager, CXO Wellbeing Design Shanghai at Electrolux (China) Home Appliance Co., Ltd.
季磊
伊莱克斯中国首席设计，资深设计经理
毕业于英国考文垂大学，分别获得交通工具和产品设计学位。目前就读于交通大学EMBA课程。深耕北欧设计11年，同时负责伊莱克斯全球设计以及其他子品牌的设计工作（AEG，FRIGIDARE）。
结合伊莱克斯的可持续的，美好生活的发展理念以及社会责任，致力于设计与研发绿色环保，可持续发展的优质产品和用户体验。保持瑞典设计的特点与实验性，结合中国制造优势，把创新的理念变为现实。
善于管理国际团队，良性引导不同文化背景的碰撞与特点。以上海为支点，结合中国制造业的实力，协调不同国家的设计团队紧密合作。增强伊莱克斯设计One team的全球运作理念。注重开放的头脑和保持好奇心，善于培养和激励设计师，使设计师的个人与公司的发展良性结合。
Jilei
Head of Design Electrolux Shanghai/Senior Design Manager
Graduated with a Master Degree in Coventry University UK and currently undergoing an EMBA course from Shanghai Jiaotong University. He has been involved in Scandinavian Design for 11 years, and responsible for the Electrolux Global Design and the sub-brands, AEG and Fridgidare For instances.
According to Electrolux’s strategy on shaping for a better living through the mindset of sustainability and social responsibility, he always aims to deliver sustainable good quality products and optimal user experience with creative design thinking and innovative sustainable solutions. Turning innovative ideas into reality through the characteristic of Swedish design and the advantages of China manufacturing industry.
He is experienced in managing global design teams, creates the collaborative environment for designers who come from different background. He is leading the Shanghai Design team and bridging the communication between global teams and China Manufacturing Industry. According to the Global One Design team strategy, he emphasizes the value of having an open mindset and aims to nurture the young designers and help them grow in parallel with business growth.
Sean Qi
General Manager at Klättermusen
2002年进入户外运动行业，做过零售和管理，2011年开始进入户外运动品牌代理行业，2018年开始和klattermusen合作在中国进行推广销售。
Start my outdoor sports industry career from 2002, in charge of retailing and management, from 2011, begin to engage to the distributing of outdoor brands, like Dainese, POC and Reusch and Klattermusen, from 2018, start to work with Klattermusen to promoting and selling across China;
爱好： 徒步登山，滑雪，越野跑，旅行，电影
Hobby：Trekking，Hiking， Snowboarding, trail-running, travel, movie
Jane Zhou
Color & Material Chief Designer at Volvo Car Asia Pacific
Jane Zhou had more than 10 years experience in the auto design in production, color and materials. In her 2 years with Volvo Cars, she has been involved in and responsible for a number of design development projects. Her current role is the Color & Material Chief Designer in Volvo Car Shanghai Design team.
周倩在汽车行业拥有10年以上的色彩和材质设计经验。在加入沃尔沃汽车的2年时间里，她参与并负责了多项设计开发工作。目前，她在沃尔沃汽车上海设计团队担任色彩材质首席设计师的岗位。
Sponsors and Partners
Promoting Partner
Exhibitors
Corporate Gold Partners
A very special thanks to our Corporate Gold Partners, exclusive supporters of the Swedish business community in China
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
Tickets
Children Visitor Ticket
RMB 50
Public Price
Buy TicketTicket for children who are between 2 and 10 years old.
Applicable for both members and non-members.