The Swedish Chamber of Commerce in China together with Finncham China welcomes you to join our one-day workshop in Shanghai on 27th October, themed "Closing the Gap - Aligning Sales and Marketing for Faster Growth," and this workshop will be held in Chinese.

The Challenge:

You're generating leads, creating content, managing campaigns and hitting your numbers. From the outside, everything appears to be working. And yet:

· The handoff between marketing and sales feels more like "throwing leads over the wall" than a seamless transition

· Marketing and sales are not always aligned on what constitutes a "quality lead"—and sales often challenges marketing's definition

· Marketing objectives and sales targets seem to run on parallel tracks rather than towards a shared destination

· It can be difficult to connect your daily marketing activities with what sales actually needs to close deals

· Deep down, you know that stronger marketing–sales collaboration could unlock faster growth—but the path forward remains unclear

You are capable. Your team works hard. But the growth engine is not operating at full power.

The gap is not about doing more. It is about transforming both how to work with people and how to define your objectives: building genuine influence without formal authority, while grounding your work in what truly moves the business forward.

挑战与困惑:

市场部的工作节奏很快：线索获取、内容生产、活动运营、数据追踪——每项工作都在持续推进，各项指标也在努力达成。然而，许多市场团队仍然绕不开这些问题：

· 线索转交销售之后，后续跟进缺乏透明、有效的反馈

· 市场与销售对"合格线索"的定义不一致，沟通与协作成本居高不下

· 营销目标与销售目标各自推进，却缺乏清晰的咬合关系

· 营销活动究竟为最终业绩带来了多少实际贡献，难以量化评估

· 大多数营销人都认同销售与市场协同能够加速增长，却不清楚具体应从何处着手

专业能力不缺，执行效率也不低——但协同上的断层，正在限制整个增长引擎的效能。真正的差距不在于是否足够努力，而在于两个结构性盲区：一是关系的盲区——当你没有直接职权时，能否依然影响他人、推动共识，并赢得信任？二是目标的盲区——你的营销计划究竟是在证明市场部的价值，还是在真正为业务增长开路？

What You Can Expect from This Workshop:

This is not a "five easy steps to working with sales" workshop—because no such formula exists. It is not a session for complaining about other departments. And it is certainly not about learning manipulative ways to "manage up."

This is a practical, mindset-first and action-oriented workshop designed for B2B marketers who want to:

· Upgrade their professional identity—from activity executors to business enablers who help bridge the revenue gap

· Build genuine influence—even without formal authority

· Move beyond transactional lead handoffs—and develop authentic, growth-oriented collaboration with sales

· Take an honest look at their objectives—do they truly serve the business, or merely demonstrate the marketing department's activity?

· Apply a practical framework that connects marketing activities with measurable pipeline contribution

You will not leave with a magic formula. You will leave with greater clarity, a renewed sense of agency and a concrete plan for becoming the kind of marketer who actively drives collaboration—whether your sales counterparts change first.

工作坊亮点

本工作坊不是一堂"用五个步骤搞定销售"的技巧课——因为这样的万能公式并不存在；它不是一场针对其他部门的抱怨会，也不会教授带有操控意味的"向上管理术"。

这是一个以思维升级为起点、以实践应用为落点的实战工作坊，专为希望突破协作瓶颈的B2B营销人设计。你将从以下五个方面展开学习与探索：

· 重塑职业定位——从营销任务的"执行者"转向业务增长的"推动者"，成为连接市场投入与营收成果的重要力量

· 建立非职权影响力——即使没有直接汇报关系，也能够赢得信任、获得倾听并推动共识

· 超越单向线索交接——从简单的线索"交付"走向真正的销售–市场协同，建立以增长为导向的合作模式

· 重新审视工作目标——市场部的目标究竟真正服务于业务增长，还是仅仅用于证明部门自身的价值？

· 掌握可落地的框架工具——将日常营销活动与可衡量的销售管线贡献相连接

工作坊不会提供所谓的"神奇公式"。但参与者将带着更清晰的方向、更强的行动主动性，以及一份切实可行的行动计划离开——成为能够主动推动协作的营销人，而不必等待他人、其他部门或现有流程率先发生改变。

议程概览

上午：重塑协同中的角色定位

09:00–09:30｜签到与破冰

09:30–10:30｜思维重置：重新审视B2B市场营销在企业增长引擎中的定位

10:30–10:45｜茶歇

10:45–12:00｜建立非职权影响力：探索建立专业可信度、管理利益相关者关系及参与战略对话的实操方法

12:00–12:30｜同行交流：聆听来自不同企业营销人的真实经历，交流协同实践中的经验与挑战

12:30–13:15｜简餐

下午：对齐业务现实

13:15–14:15｜现实检验：评估市场部工作目标与销售目标及整体业务目标的一致性

14:15–15:00｜对齐测试：检验你的营销路线图能否获得销售及其他业务团队的理解与认同

15:00–15:15｜茶歇

15:15–16:15｜增长贡献工具包：学习如何将营销活动与业务增长相连接，避开"只讲品牌故事"和"只看线索数量"两类常见误区

16:15–16:45｜修订与承诺：优化营销路线图，明确下一步行动与个人承诺

16:45–17:00｜总结与关键收获

Who Should Attend:

This workshop is designed for:

· B2B Marketing Managers, Directors and Specialists who want to close the collaboration gap between marketing and sales

· Marketing Team Leads who feel trapped in operational execution and want to exert greater influence on business outcomes

· Senior Marketers who are tired of vanity metrics and ready to connect their work with meaningful, measurable results

· Marketing professionals at any level who suspect that their objectives are not fully aligned with sales and wider business needs—and are ready to take action

This workshop is particularly suited to marketers who want to take ownership of the collaboration dynamic rather than waiting for their sales counterparts to change first. Sales professionals are also warmly welcome. Bringing together perspectives from different functions will make the conversations richer, more balanced and more valuable.

本工作坊主要面向以下群体:

· B2B营销经理、总监及专业人员——希望弥合市场与销售之间的协作断层

· 营销团队负责人——希望突破日常执行的局限，对业务成果产生更大影响

· 资深营销人——不再满足于表面亮眼的"虚荣指标"，希望让营销工作真正锚定可衡量的业务成果

· 各层级市场营销从业者——已经意识到自身目标可能与销售及整体业务需求存在脱节，并准备采取实际行动

本工作坊尤其适合那些希望主动改善协作关系、掌握协作主动权，而不是等待销售团队或其他部门率先改变的营销人。我们也诚挚欢迎销售同仁参与。来自不同职能的真实视角，将使现场讨论更加深入、平衡，也更具实践价值.

Date

27 October (Tuesday), 2025

Time

09:00 - 17:00, Beijing Time

(with about 1 hour lunch break, and light lunch will be provided)

Facilitators:

Siye Zhu, Senior Consultant at Nordic Friend Agency

Rixin Jiang, CEO of Nordic Friend Agency

Language:

Chinese/中文

Price:

Member: 1500 RMB

Non-member: 3000 RMB

Early-Bird (Member only, register before 20261010): 1399 RMB

Venue:

SwedCham Shanghai Office

Hej!Workshop. 3F, Livat Office Tower E, No. 788, Jinzhong Road, Changning District, Shanghai

上海市长宁区金钟路788号荟聚办公楼E栋三层Hej!Workshop

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the training costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz​. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn