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LinkedIn has evolved from a job-seeking platform to a full-fledged social media channel, crucial for both individuals and brands. But using LinkedIn for B2B may not be what you think — understanding how to build brand awareness, convert connections to customers and drive engagement for your company on LinkedIn means knowing how to build a powerful personal profile.
This Seminar will cover LinkedIn best practices for B2B:
LinkedIn in 2019
Personal LinkedIn vs Company pages
LinkedIn best practices including;
- Optimizing your profile
- Driving traffic back to company pages
- Posting content
- Adding connections
Swedcham has invited Olivia Plotnick, Marketing & Communications Manager at Ogilvy to share her experience in working with markting and brand building on LinkedIn.
Olivia has a passion for creating content that unites communities, builds brand awareness and drives engagement. She has managed WeChat accounts for brands in China across several different industries and helped to manage and grow nonprofit organizations in Shanghai. She has built a strong presence on LinkedIn around WeChat and China Marketing, and often speaks and gives workshops about these topics as well personal branding. Olivia currently works at Ogilvy, as Manager, Marketing & Communications, she also holds a position on the volunteer Board of Directors for the International Professional Women's Society (IPWS) as the Marketing and Communications Executive and is a Brand Ambassador, Branding & Communications for FitFam — a free fitness community.
Join us for an evening seminar at EF Education First on Tongren road close to Nanjing road. We hope to see you there!
Agenda
Presentation - Personal Branding
Speakers
Olivia Plotnick
Olivia has a passion for creating content that unites communities, builds brand awareness and drives engagement. She has managed WeChat accounts for brands in China across several different industries and helped to manage and grow nonprofit organizations in Shanghai. She has built a strong presence on LinkedIn around WeChat and China Marketing, and often speaks and gives workshops about these topics as well as personal branding. Olivia currently works at Ogilvy, as Manager, Marketing & Communications, she also holds a position on the volunteer Board of Directors for the International Professional Women’s Society (IPWS) as the Marketing and Communications Executive and is a Brand Ambassador, Branding & Communications for FitFam — a free fitness community.
Speakers
Olivia has a passion for creating content that unites communities, builds brand awareness and drives engagement. She has managed WeChat accounts for brands in China across several different industries and helped to manage and grow nonprofit organizations in Shanghai. She has built a strong presence on LinkedIn around WeChat and China Marketing, and often speaks and gives workshops about these topics as well as personal branding. Olivia currently works at Ogilvy, as Manager, Marketing & Communications, she also holds a position on the volunteer Board of Directors for the International Professional Women’s Society (IPWS) as the Marketing and Communications Executive and is a Brand Ambassador, Branding & Communications for FitFam — a free fitness community.
Sponsors and Partners
Dragon Partners
A special thanks to our Dragon Partners for supporting the Swedish business community in China.
Handelsbanken Beijing Rep. Office
Handelsbanken is one of the leading banks in the Nordic region and Europe’s most cost-effective bank and one of the most solid and profitable banks in the world. Since 1989, when the first customer survey was conducted, we have had the most satisfied customers among the major Nordic banks.
http://www.handelsbanken.com/
