The Swedish Chamber of Commerce in China in collaboration with SwedCham Member: Nordic Friend, together with Xiaohongshu, cordially invite you to an offline visit on the afternoon of April 15th 2026 in Shanghai.

With a mission to "inspire lives", Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.

This is a unique opportunity to visit Xiaohongshu's new office in LuOne Plaza Shanghai, and get to understand the secret of "seeding" for business growth.

kindly notice:

This event will be run in Chinese language. (本次活动将以中文开展）

Date:

April 15, 2026

(Wednesday)

Time:

13:45 - 16:00

Agenda:

• 13:45-14:00: Checking in at the ground floor lobby (please arrive before 14:00 SHARP)
• 14:00-15:00: Xiaohongshu platform overview and marketing solutions
• 15:00-15:10 Cases of Xiaohongshu success
• 15:10-15:40: Panel discussion: How to gain more visibility and sales on Xiaohongshu
• 15:40-16:00: Q&A and company tour

Price:

Member: 200 RMB

(This is a member-only event and above admin. fee is charged by SwedCham )

Venue:

LuOne CapitaLand Crystal Plaza, No.218, Xujiahui Road, Huangpu District, Shanghai (Check in at the office building's north gate ground floor lobby) 上海市黄浦区徐家汇路218号LuOne凯德晶萃广场办公楼（北门一层大堂签到集合）

Language:

Chinese/中文

Note：

In accordance with the building entry requirements of the organizer, all participants of this event are required to complete the visitor information filling before visiting. By signing up for this event, you agree that we can send your personal information (name, phone number, email, and company) to the organizer's system in advance for registration. Persons who have not registered in advance will not be permitted to enter the building to participate in the activities.

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID. Ask your IT to whitelist the domain "XX@hlzrkj.xyz​". E-Fapiao will be sent to your e-mail within 7 days after the completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn