B2B Branding: Today, Tomorrow and the Future

Technology's influence on business management is nothing new. What's different today is the speed at which technology is developing; and pandemic effects has sped up the digitalization process. B2B communication and the way brands bring products to the market have been disrupted by a constantly evolving tech environment, and digital marketing strategies requires a more fluid approach than ever.

Having a global digital marketing strategy isn't enough - you need a localized strategy for the Chinese audience, adapted to the complex landscape of China's social commerce. In this seminar, NBH will present the key factors to a successful client communication. The following topics will be covered:

Website

A website is by no means a static revelation!

NBH will explain how websites today are living and breathing entities that requires constant nurturing.

SEO & Content

Many websites are already constructed for Google's SEO – is your website Baidu-optimized?

NBH will discuss what to consider when increasing ranking for brands.

Experience Integration

Are traditional exhibitions and fairs also a large part of your business?

NBH will present new methods for reaching potential partners and customers, both as a standalone or as an integrated solution with your current activities.

Social Media

Are you avoiding using Chinese social media due to its heavy labor and engagement intensiveness? Behind each business there are people who also spend most of their time on social media.

NBH will describe WeChat in detail, and how it can be utilized for B2B as a tactic for creating awareness, consideration and retention.

Campaigns

Visitors in the digital landscape is vital - without them you will not be able to grow your business or the brand in China.

NBH will cover different digital marketing ideas that can improve your reach exponentially, and go in-depth on target demographics buying.

What?

B2B Branding with NBH

When?

January 21st, 8:30 AM - 10:00

Where?

SMAKA Bakery&Bistro

马当路复兴SOHO广场一楼B座102

SOHO Fuxing Square, Madang Rd, 1st Floor, B 102

Prices

100 RMB for members

150 for non-members

Ticket includes breakfast and coffee/tea at SMAKA.

Speaker

June Qin, COO at NBH

Joe Gong, Account Manager at NBH

Yuming Zheng, Media Specialist at NBH