The Swedish Chamber of Commerce in China, together with Celemi, is delighted to invite you and your colleagues to our half-day workshop in Beijing on 15 October 2026. Featuring CELEMI Market Rally™ — Winning in the Age of AI, the session will be held in Chinese.

AI is accelerating the flow of information, product innovation, and market change. Customers have more choices, while competitors can respond faster than ever. A company's true competitive advantage comes not simply from having more information, but from its ability to identify market opportunities, make strategic trade-offs, and turn decisions into aligned action.

CELEMI Market Rally™ — Winning in the Age of AI

CELEMI Market Rally™ is a fast-paced, team-based business simulation. Participants take charge of a manufacturing company and compete across three markets with different sizes, growth potential, and profit margins over three simulated business years. Teams analyze market intelligence, allocate a limited budget across market development, marketing, production capacity, and product development, and compete for customers and market share.

Every decision directly affects sales, profitability, market position, and long-term market value. Through realistic competition, immediate feedback, and team reflection, the program strengthens market judgment, resource allocation, strategic decision-making, and teamwork.

CELEMI Market Rally™——如何在AI时代赢得市场竞争

AI正在加速信息传播、产品创新和市场变化。客户拥有更多选择，竞争对手的反应也越来越快。企业真正的竞争优势，不仅来自掌握更多信息，更取决于能否识别市场机会、作出战略取舍，并将决策迅速转化为一致行动。

CELEMI Market Rally™ 是一门快节奏的团队商业模拟课程。学员将接管一家生产企业，在三个规模、增长潜力和利润空间各不相同的市场中，展开三个经营年度的竞争。团队需要分析市场信息，在有限预算下统筹市场开拓、营销、产能和产品开发，并与其他团队争夺客户和市场份额。

每项决策都会直接影响企业的销量、利润、市场地位和长期市场价值。通过真实竞争、即时反馈和团队复盘，课程帮助学员提升市场判断、资源配置、战略决策和团队协作能力。

Target Audience/目标学员

CELEMI Market Rally™ is designed for people who need to strengthen their market orientation, commercial decision-making, and cross-functional collaboration, including:

• First-line and middle managers
• Project managers and team leaders
• High-potential employees and future leaders
• Cross-functional management teams

课程适合需要提升市场意识、商业决策和跨职能协作能力的人员，包括：

• 一线及中层管理者
• 项目经理与团队负责人
• 高潜人才及未来领导者
• 跨职能管理团队

Teaching Method/授课形式

The program uses an experiential learning approach that combines business simulation, team competition, financial analysis, and facilitated reflection.

课程采用"商业模拟＋团队竞争＋引导复盘"的体验式教学方式

Objective/课程目标

By the end of the simulation, participants will be able to:

• Connect strategy to financial outcomes. Translate strategic choices into measurable business results, including profit, loss, and long-term market value.

• Assess market attractiveness and risk. Compare markets with different potentials and margins, and select where to compete based on data and strategic fit.

• Allocate limited resources across competing priorities. Make disciplined budgeting decisions under constraints, choosing between market development, marketing, production capacity and product development.

• Use market intelligence to make informed decisions. Interpret market signals and competitor behavior, separating useful insight from noise.

• Strengthen collaborative decision-making. Practice structured teamwork: sharing perspectives, reaching alignment, and committing to joint decisions.

通过本课程，学员将能够：

· 理解战略决策对经营成果的影响: 将不同的战略选择与企业财务表现相结合，清晰认识每项决策如何影响企业的盈利、亏损及长期市场价值。

· 判断市场机会与潜在风险: 对比不同市场的发展潜力、利润空间和风险水平，并结合数据分析与企业战略，选择最值得投入和竞争的市场。

· 合理配置有限资源: 在预算和资源受限的情况下，明确业务优先级，统筹市场开拓、营销投入、产能建设和产品开发，作出更有取舍、更具纪律性的投资决策。

· 运用市场信息支持决策: 准确解读市场变化和竞争对手的行动，从纷繁的信息中识别真正有价值的信号，为经营决策提供可靠依据。

· 提升团队协同决策能力: 通过结构化的讨论与协作，充分交流不同观点，快速形成团队共识，并共同推动决策落地。

Early bird tickets are now available before 30 September, 2026. Welcome to register!

早鸟票现已开放，报名截止至 2026 年 9 月 30 日，欢迎报名！

Event information

Trainer

Monica Fang方圆, GM APAC at Celemi

Date

15 October, 2026/ 2026年10月15日

Time

09:00 am - 12:00 pm

Price

Member Early-Bird : 1000 RMB (valid until 30 September)

Member/会员票: 1300 RMB

Non-Member/非会员票: 2600 RMB

Small (3 people) & large group (10 people) tickets are also available,

please contact: jaycee@swedcham.cn for more info about group ticket.

Language

In Chinese/中文讲解

Venue

SwedCham Beijing office

Room 230, Jinshangyuan, No. 20, Xinyuanlixi, Chaoyang District, Beijing

北京市朝阳区新源里西20号金尚源2层230室

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the training costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz​. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn.

Photo by Campaign Creators​ on Unsplash​