This is a past event. Registration is closed. View other The Swedish Chamber of Commerce in China events.
Do you want to be updated on how to understand and influence consumer behaviour in China? The SwedCham is happy to invite Joakim Abeleen, head of Business Sweden at Beijing office, who will present highlights from the study, and facilitate a discussion on implications for Swedish brands.
Business Sweden has surveyed 1.500 consumers in Beijing, Shanghai, Shenzhen and Guangzhou around their shopping patterns and preferences, and analysed the results together with thought leaders in the Chinese consumer market.
The insight findings are including:
- How Chinese consumers find, explore and purchase products across different segments and channels?
- How Swedish brands can win their hearts and minds by adapting to China?
Event info:
Date: Tuesday, November 19th
Time: 9:00AM - 10:30AM (Registration starts at 8:45 AM)
Venue: Meeting Room Gotland, Business Sweden Beijing Office
Address: Room 609, 6/F CYTS PlazaNo.5 Dongzhimen Nandajie, Dongcheng District, Beijing, 北京市东城区东直门南大街5号中青旅大厦6层609室
Price: Free of Charge/Member, 200RMB/Non-Member
Welcome to sign up and join this sharp talk on November 19th!
Speakers
Joakim
Abeleen
Head of Beijing office at Business Sweden
Joakim is heading up the Business Sweden office in Beijing, and has been leading the Chinese Consumer study. He has a background within strategy consulting for consumer brands in Europe and Asia.
Sponsors and Partners
Organizer
Dragon Partners
A special thanks to our Dragon Partners for supporting the Swedish business community in China.
Handelsbanken Beijing Rep. Office
Handelsbanken is one of the leading banks in the Nordic region and Europe’s most cost-effective bank and one of the most solid and profitable banks in the world. Since 1989, when the first customer survey was conducted, we have had the most satisfied customers among the major Nordic banks.
http://www.handelsbanken.com/
