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When it comes to STRATEGY, how should we define VICTORY?

For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference?

In The Art of Strategy, Professor Hwy-Chang Moon at Seoul National University provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy.

By aligning the perspectives of these two great thinkers, Professor Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy. It is interesting to note that despite coming from two different times and having seemingly disparate areas of focus, these two strategists share commonalities along four traits: wide perspective, insightful thoughts, systematic analysis, and easy presentation (or WISE – the initials of the four).

The SwedCham is delighted to invite Mr. Lane Li , the Founder &GM of Beijing OHW tech Inc. and MD & Partner of McQs China, to give our audience a deep understanding of what is Strategy talking about and why it matters to managements at different levels?

Take aways from the webinar

How to apply the two strategists' four common traits into our corporate strategic management?
How does a firm create competitive advantage from the perspective of Industrial environmental analysis and enterprise resources analysis;
New case study (Xiaomi's entry into smart electric vehicles)

Target Group

Middle and Senior Managers, Department and Business leaders

Please note the webinar will be presented in Chinese.

谈到战略，我们应该如何定义胜利？

几个世纪以来，东、西方思想家们一直在努力解决这个问题，给出了不同的答案。我们能从这种差异中学到什么？在《战略的艺术》一书中，文先生将东西方两大主流战略框架-孙子的军事战略和迈克尔·波特的商业战略，进行了新颖而系统的整合。这种看似不太可能的思维组合表明了我们对战略的理解和实践的创新延伸，这将吸引对战略感兴趣的学者、学生、实践者和普通读者。通过调整这两位伟大思想家的观点，文先生认为，真正的胜利是最大化和优化所有利益相关者的整体价值，这需要一个更有效的战略方法。

中国瑞典商会有幸邀请到奥海威科技公司联合创始人、总经理及迈哲思战略咨询执行董事、合伙人李国瑞先生。李先生将带领我们在线深刻理解什么是战略，以及理解企业战略对处于企业不同层级的管理者来说为什么至关重要？

通过李先生在线分享《战略的艺术-孙子与波特的魅力》，参会者可以比较学习东西方在战略思维方面的一些分析工具和技巧：