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Innovation is often the key to business success in China for EU SMEs providing them with a comparative advantage over competitors.
When entering China's market many SMEs transfer their innovative technology, may it be through licensing, establishing joint ventures or through R&D collaborations. Recent IP laws and regulations adopted by the Chinese Government facilitate bringing innovative technology to China. Nevertheless, transferring technology to China involves IP risks which SMEs should be aware of to avoid losing their competitive advantage due to loss of IP to competitors.
Swedish Chamber of Commerce in China and China IPR SME Helpdesk jointly organise a webinar on Technology Transfer and IP Contracts in China on October 29th!
During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will provide an overview of the latest technology transfer conditions as well as discuss the role of various contracts in protecting IP when transferring technology to China. Mr. Zubimendi will also provide some expert tips to successfully protect your IP when bringing your inventions to China. The webinar will end with a Q&A session where attendees can raise their questions and interact with the presenter.
Welcome to bring your IPR related questions and sign up now!
Event info
Date: Thursday, October 29, 2020
Time: 16:00 - 17:00 (Beijing Time)
Agenda
16:00 – 16:05 Opening remarks and introduction of SWEDCHAM
16:05 – 16:10 Introduction to the webinar and the services of the China IPR SME Helpdesk by Ms. Jennifer Cao
16:10 – 16:50 Presentation on Technology Transfer and IP Contracts in China by Mr. Matias Zubimendi
16:50 – 17:00 Q&A Session and closing remarks
Venue: Zoom Webinar ( Zoom meeting ID will be provided via email one day before the event)
Price: RMB 80/ Member; RMB 160/Non-member
About the China IPR SME Helpdesk
The China IPR SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
The China IPR SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. Phase IV ran from January 2015 to June 2018. As of September 2018 Phase V commenced expanding China IPR SME Helpdesk's services also to the SMEs from COSME countries.
Speakers
Mr. Matias
Zubimendi
IP Business Advisor at China IPR SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including The legal protection of intangibles in the video games industry. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.
Moderator - Jennifer
Cao
Project Officer at China IPR SME Helpdesk
Ms. Jennifer Cao is the Project Officer at China IPR SME Helpdesk. She has a strong background in marketing and communications as well as event management, and she is experienced in organizing, supporting and managing multi-functional offices. Prior to joining China IPR SME Helpdesk, Jennifer worked in the area of Marketing and Communications at Crossboundaries Beijing. Previously, she has also held the position of Procurement Manager at Beijing Zhigan Science & Technology Ltd, where she was overseeing product quality and delivery. Jennifer has also worked as a project assistant at the European Union Chamber of Commerce, where she supported the TÜSİAD Beijing organisation with research and analysis as well as with event management. As a Marketing Specialist at HOPPE, she has supported the company with patent registration. Jennifer holds a Bachelor Degree in Human Resource Management from the Beijing Normal University and a College Degree in Economic Management from the Beijing Economic Management College. She is fluent in English and Chinese.
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
Scandic Far East Group
Scandic Foods Asia focuses on bringing healthy and delicious Scandinavian products to the Chinese and Asian market. From our Asian Distribution center in the Shanghai Free Trade zone and our Jiuting China distribution center we can supply top Scandinavian brands.
http://www.scandicfoodsasia.com/
