Introduction/课程介绍

In 2025's highly competitive workplace, professional skills alone aren't cutting it for engineers. While their strength lies in deep product and tech knowledge, many engineers and technical staff struggle to communicate their ideas confidently and clearly, which hinders their career growth and affects the company's competitiveness. This course is tailor-made for engineers and tech professionals. It aims to help engineers build a solid communication foundation, solve common communication challenges, and drive workplace success; and to help companies unlock the multi-faceted potential of technical teams to amplify customer influence and drive sales growth. This training is not about theory; it's hands-on, practical, and will make visible improvement on-site.

在竞争日益激烈的2025年，过硬的专业技术已经不足以应对职场对工程师岗位的要求。对于产品和技术的深入了解是工程师群体的优势，然而，自信且准确地表达自己的观点、高效且自如地与同事、领导、客户沟通对一些工程技术人员来说却有很大的难度，这不仅制约了原本工作表现出色的他们的进一步职场发展，也影响了企业整体的整体竞争力。本课程为工程技术人员量身打造。旨在帮助企学员建立高效沟通基础，克服工程师对内对外沟通时的常见困境，实现职场突破；帮助企业解锁技技术人员的多重属性，提升整体客户影响力，撬动销售增长。这并不是一个关注高效沟通理原理的理论化培训，相反，本课程聚焦在真实职场中的实用工具，并通过大量的实操练习帮助学员在培训现场实现显著提升。

Target Audience/目标学员

Engineers, technical personnel, and entry-mid level employees who need to improve practical communication skills.

工程师、其他工程技术人员、或企业中有提升实操沟通技巧需求的基层到中层员工。

Teaching Method/授课形式

Lectures, interaction, case study, group discussion, simulation exercise

课堂讲授、互动游戏、案例分析、分组讨论、情景模拟练习

Objective/课程目标

Through this course, participants will be able to:

· Build a solid base for effective communication

· Master the basic principles of communication in the workplace

· Understand the causes of common difficulties in communication between engineers and technicians

· Break through four typical challenges faced by engineers and technicians

· Communicate with colleagues, managers, and clients with confidence and ease.

通过本课程，学员将能够：

· 建立有效沟通的基础

· 掌握职场沟通的基本原则

· 理解工程技术人员沟通中常见困难的原因

· 突破工程技术人员的四个常见沟通困境

· 自信且自如地与同事、领导、客户沟通

Outline/课程大纲

Part One: Establish Communication Foundation

· Warm-up: interactive exercise: "Guess what I see?"

· The foundation for effective communication

o Accurate expression

o Active listening

· Key communication principles @workplace

o Stick to facts and keep it rational

o The"Role-playing" trick at work

Part Two: Breakthrough @ Four Difficult Communication Scenarios for Engineers

· Technical communication with non-technical personnel

o Transform the communication mindset: from "I am the expert" to "help you understand"

o Dealing with people with different personalities

o Exercise 1: communication with people with different personalities

o Master expression techniques: Pyramid principle and MECE principles

o Use aids: diagrams, examples, tangible objects, etc.

o Improve Impact: using storytelling techniques

o Exercise 2: technical communication with non-technical personnel

· Communication with people in power (superior and customer)

o Breaking the"inner demons" of upward communication: inferiority and narcissism

o General guidelines for upward communication

o Public presentation the "VIBE" technique

o Exercise 3: public presentation

o Asking for resources: negotiation skills at work and "elevator speech"

o Homework: elevator speech

o Online communication: tips for instant message

· Persuasive communication to deal with resistance

o Get to Know the person you want to persuade

o Analyze the reasons behind the resistance

o Find incentives for changes

o Exercise 4: persuasive communication

· Cross-cultural communication

o Language barriers: simplification of complex expressions

o Sensitive topics: follow the two-way requirements for the topic proposer and the topic recipient

o Cultural differences: identify the underlying reasons behind cultural differences from four dimensions

o Exercise 5: draw a "cultural map".

Review and Summary

第一部分：建立沟通基础

· 培训开场： 互动游戏——"猜猜我看到的是什么？"

· 建立有效沟通的基础

o 准确表达

o 积极倾听

· 掌握职场沟通的基本原则

o 聚焦事实、回归理性

o 职场"角色扮演"

第二部分：突破四大困境

· 工程师沟通困境突破（一）：与非技术人员的技术沟通

o 转变沟通心态：从"我是专家"到"让你听懂"

o 应对不同性格：觉察差异、理解原因、巧妙应对

o 练习1：与不同性格伙伴的1对1练习

o 掌握表达技巧：金字塔原理与MECE原则

o 使用辅助工具：图表、例子、实物等

o 提升语言魅力：适当运用"讲故事"的技巧

o 练习2：与非技术人员的技术沟通1对1练习

· 工程师沟通困境突破（二）：面对权利上位者的沟通（领导与客户）

o 打破向上沟通的"心魔"："自卑"与"自恋"

o 向上沟通的通用准则

o 场景一——公开汇报："VIBE"技巧的使用

o 练习3：公开汇报情景模拟小组练习

o 场景二——争取资源：巧妙借用谈判技巧与"电梯演讲"

o 练习 4：电梯演讲情景模拟 1 对 1 练习

o 场景三——即时信息：即时信息的注意事项

o 练习 5：微信沟通的互动练习

· 工程师沟通困境突破（三）：应对阻力的说服沟通

o 识别不同动机的干系人

o 掌握说服干系人的通用流程

o 常用的说服干系人技巧

o 练习6：说服沟通情景模拟1对1练习

· 工程师沟通困境突破（四）：跨文化沟通

o 难题一——语言壁垒：复杂表达简单化

o 难题二——敏感话题：遵循对于话题提出者和话题接接收者的双向要求

o 难题三——文化差异：从四个维度理解文化差异背后的深层原因

o 练习7："文化地图"绘制小组练习

总结与回顾

Event Details

Trainer 讲师

Nadya Liu, Founder, Linke Consulting

ASQ Certified Master Black Belt

Bilingual Trainer of OpEx and Soft Skills

Date 日期

14 November , 2025 (Friday)

Time 时间

9:30 - 17:30 (Beijing Time)

Price 价格

Members: 2650 RMB

Non Members: 4650 RMB

Early-bird tickets for Members : 1950 RMB (Valid until 2025-09-30)

Small (3-5 people) & large group (10 people) discount tickets are also available,

welcome to send an email to jaycee@swedcham.cn for more information.

Language 培训语言

The training will be held in Chinese.

本次培训以中文进行

Venue 地点

天津市和平区南京路津汇广场2座29层

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the training costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz​. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn.