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Welcome to SwedCham Young Professionals' new platform for knowledge sharing - YPx!

YPx is a monthly event for you who wants to learn more about the business scene of Shanghai and connect with like-minded people. We'll invite professionals to share their expertise and experiences in a specific field or industry. 🎓

The monthly events also give you the opportunity to network and mingle with other young professionals, and learn something from a professional in a relaxed setting.

YPx Ep 4: How to make it as a Start-up in China

It is said that China has more than 30 million start-ups, making the country a hotbed of new ideas and innovations, but of course, with fierce competition. With global giants like Tencent, Alibaba, Bytedance, and so many more that just began their entrepreneurial journey a few years ago, many people are turning their heads towards China for the chance of picking their own Youzi 柚子 of success.

One of those is Alex Duncan, the co-founder of the social media management platform, KAWO, who came to Shanghai 14 years ago with a dream. In our latest episode of YPx, we will learn about Alex's own personal journey of entrepreneurship, the challenges and wins he has faced here in China, and how a Shanghai-based SaaS startup has found itself in a unique position, working with some of the most loved brands in the world.

Don't miss out on the opportunity to hear an exciting journey of how Alex moved across the globe to pursue his entrepreneurial dream, and what you can learn from his experiences. Whether or not you are thinking of starting your own business here in China or just want to get inspired - this presentation is for you!

About the Speaker

Alex Duncan, the Co-Founder of KAWO.

Alex is the Co-founder of KAWO - one of the leading Marketing SaaS players in China. He's a British designer, developer, and entrepreneur who has lived in China for 14 years. 8 years ago he spied a gap in the market and co-founded KAWO.

About the Company

KAWO helps major international brands like The NFL, Vera Wang, and Nike to plan, manage and analyze their content across WeChat, Weibo, and Douyin, the three major social media channels in China. KAWO is in a unique position to deeply understand the Chinese social media landscape by virtue of working with dozens of teams from top tier brands.

Date and Time

Thursday, 13th of May 2021

19:00 - 19:30 Arrival and Mingle

19:30 - 20:30 Presentation

20:30 - Networking

Venue and Address

China Merchants Plaza / 上海招商局广场

Room 903, East Tower, 333 Chengdu North Road / 静安区成都北路333号东楼903室


All attendees must register ID and mobile phone numbers upon arrival. This is for the Property Manager Access Control, and will not be kept or used by SwedCham or SwedCham YPx.


Members: 20 RMB

Non-Members: 40 RMB


Snacks and beers will be provided.

Beers are sponsored by Dxcel International with Poppels, SWEDEN'S ECO-FRIENDLY BREWERY.








Alex Duncan







Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.