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The Swedish Chamber of Commerce in China invite you to join our workshop on "trademark protection", and we are pleased to invite Wikborg Rein to guide and introduce the trademark registration process as well as the available remedial measures that a foreign company can take when faced with trademark squatting in China.

Trademarks are valuable intangible assets with great commercial value to a company trademark registration plays a vital role in securing trademark protection in China. Over 7 million trademark applications were submitted for registration in China in 2022 according to an official report from China's Trademark Office. As of the end of 2022, the total number of registered trademarks in China exceeded 42 million. Certain sales platforms, such as online stores like and as well as large department stores, may also require a registered trademark as a prerequisite for conducting sales activities on their platforms.

Registration is essential for establishing exclusive rights and preventing others from using the registered trademark without permission. Failure to secure timely registration has contributed to the proliferation of trademark squatting in China. That being said, there are several remedial measures that are available to foreign companies to combat trademark squatting in China, including initiating opposition, invalidation, or cancellation proceedings against the squatter. These legal measures provide avenues for the trademark owner to challenge the validity and ownership of the squatter's registered trademark.


11 January (Thursday), 2024


15:30 - 17:30, Beijing Time


Xiaomin QU / 曲筱敏, Specialist Counsel, Wikborg Rein




Member: 200 RMB

Non-Member:400 RMB


Wikborg Rein office

Suite 1902, K11, 300 Huaihai Middle Road, Shanghai, China

Cancellation Policy

If you cannot attend a factory tour for which you have registered, please cancel your registration no later than seven(7) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Ask your IT to whitelist the domain "​". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email

Background pic provided by: Helena Wahlman/

Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.