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"The most powerful person in the world is the storyteller.
The storyteller sets the vision, values, and agenda of an entire generation that is to come."
– Steve Jobs
Strategic Storytelling is one of the hottest topics in business communication today! No other method holds our attention and moves us to action like storytelling. Today's complicated, fast paced business world demands communication that gets attention, retention, and action!
Modern Thought leaders have realized that this is the key skill to master if they seek to inspire, persuade, and lead others.
Strategic Storyteller workshop is designed for anyone who needs the skills to communicate more deeply, emotionally, and powerfully with their audience.
In this workshop, you'll learn:
· The science behind why stories are the most powerful communication tool
· How to find, create, and craft your own stories successfully
· How and when to use stories
· Influence your audiences perceptions in a subtle yet powerful way
· Persuade, influence, and sell more convincingly
· Motivate, inspire, and encourage your audience
The Swedish Chamber of Commerce in China and AmCham Shanghai is delighted to invite you to this is interactive workshop! Participants will learn, practice, and receive feedback as they design, develop, and deliver their own stories. To ensure the quality of the training, the number of participants is within 15 people.
Date:
05 July, 2024
(Friday)
Time:
09:00 - 17:00 (Beijing Time)
Agenda:
9:00 AM - 10:00 AM: Morning Session 1
• Introductions and needs analysis
• What is Strategic Corporate Storytelling?
• Storytelling vs. Corporate Storytelling
• Why use stories?
• The power of storytelling
• Science of storytelling: Neuroscience + Psychology
• Applications: When can you use stories successfully?
• Story strategy- defining your objectives.
Applications in the workplace, examples, and practice session
10:00 AM - 11:00 AM: A|B|C strategy tool for optimal persuasion + Influence
11:00 AM - 12:00 PM: Morning Session 2
• Story Structure: The Monomyth- the classic story structure
• The S.H.O.R.T. Story formula- a simple, practical way to easily sequence your story
• Story warmup practice session
12:00 PM - 1:00 PM: Lunch
1:00 PM - 2:00 PM: Afternoon Session 1
• Finding and crafting stories
• Exercise- story scan: searching our memories for practical stories to use
2:00 PM - 3:30 PM: Types of stories
Introduction to the most practical, powerful, and persuasive types of stories most needed in business
3:30 PM - 3:45 PM: Break
3:45 PM - 4:30 PM: Afernoon Session 2
• Storytelling: Delivery
• Storytelling skills to boost attention, engagement, and influence
• Body language for stories
• Vocal tips and tricks to enhance any story
4:30 PM - 5:00 PM: Review, reflection and final story
Speaker:
Troy Andrews
Founder of PresentationPersuasion
Language:
English
Price:
3,650 RMB for Members & YP/Individual Discount Pass Holders
4650 RMB for Non-Members
Venue:
AmCham Shanghai Conference Center
27F, Infinitus Tower
No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼
Shanghai, China
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than SEVEN (7) business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.
Fapiao (VAT Invoice)
Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn
Speakers
Troy Andrews
Founder of PresentationPersuasion
Troy is a Professional Corporate Trainer and author of the best-selling book, "Bridges and Barriers: Practical Psychology for Persuasive Presentations." He owns a Presentation Training company in the USA as well as a company here in China. Troy stands out as a dynamic professional, specializing in designing, developing, and delivering training programs that are not only highly engaging but also exceptionally relevant for the challenges faced by today's workforce.
Professional Journey:
He has over 15 years of workplace experience experience, and 16 years of training experience, Troy has worked with some of the world's leading companies, including Fortune 100 giants such as Nike, IKEA, Porsche, BMW, 3M, Duke University, and Jiaotong University, and many, many others.
Bridging Cultures:
Based in Shanghai since 2008, Troy has spent the last 16 years training executives of all levels, backgrounds, and cultures. His deep understanding of the cultural nuances between Eastern and Western cultures positions him as a cultural bridge-builder. Troy seamlessly incorporates this knowledge into his training, ensuring that your team communicates with finesse and cultural intelligence.
Unique Style:
Troy's training sessions are not just informative; they're an experience. His friendly, personable style creates an atmosphere where learning is not only passionate but also approachable. Troy blends humor with logic, making the training journey enjoyable yet results-driven.
His passion for Behavioral Science and Behavioral Economics as well as his understanding of Persuasion Theory sets him apart as a trainer constantly seeking the newest, most effective methods. Troy's commitment to staying at the forefront of training methodologies ensures that your team receives cutting-edge insights and practical strategies.
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
