The Swedish Chamber of Commerce in China, together with NBH, is hosting an offline seminar in Shanghai on 29 October 2026 in the afternoon, where we will explore how to wrap your trade show in a digital campaign that builds awareness before the doors open, captures qualified leads on-site, and converts them into pipeline long after the floor closes. The session is designed to leave you with a practical checklist you can apply immediately to your next tradeshow.

You invest heavily in your China tradeshows - booth, travel, printed materials, on-site team. Yet most companies stop marketing the moment the show ends.

Many European and Nordic companies exhibit at China's major trade shows, CIIE, Bauma China, Marintec China, Medtec China, China Wind Power and spend significantly on booths, builds, travel and printed marketing materials. Yet too often the show is treated as a three-day event: reach is limited to the people who physically walk past the booth, business cards and hallway conversations never become a trackable database, and there is no lasting digital footprint once the stand comes down.

Meanwhile, buyers research suppliers on Baidu, WeChat, Douyin, Zhihu and AI platforms before they ever visit a booth, and if your online presence is thin, you lose them before the show even opens.

Welcome to sign-up and join the session to learn & exchange ideas!

Who Should Attend?

This event is relevant for:

- Marketing and digital leaders responsible for China strategy

- Business development and sales managers targeting the Chinese market

- Executives whose companies exhibit, or plan to exhibit at China's major trade shows

What You Will Learn / Key Takeaways:

- Why most China tradeshow investments underdeliver

- How to drive qualified visitors to your booth before the show via online channels

- How to turn booth traffic into a trackable, sales-ready lead database on-site

- How to nurture leads and keep your visibility working after the show

- Real Nordic case studies: a single event into a lead-generating, brand-building digital push

- A practical checklist you can take back and apply right away

Date:

29 October 2026

(Thursday)

Speakers:

Jonathan Kullman, CEO, NBH

June Qin, COO, NBH

Language:

English

Price:

Member: RMB 150

Non-Member: RMB 300

Venue:

Shanghai, TBC...

Cancellation Policy

If you cannot attend a seminar for which you have registered, please cancel your registration no later than one business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the ticket costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn

At the Swedish Chamber of Commerce in China, membership includes both the company's employees in China and globally. If you cannot attend or believe someone in your team would like to attend, please feel free to share this event with your colleagues.