In an increasingly competitive and fast-changing market, brands relying on design must do more than look good - they must perform.

Join us offline in Shanghai on 28th Oct. with Swedish Chamber, Danish Chamber and Finnish Chamber for this joined seminar where we brings together top executives and design leaders from Nordic icons including Bang & Olufsen, HAY, Marimekko, Volvo, Schmidt Hammer Lassen, IKEA, and design consultancy IDEO to explore how Nordic design can influence buying behavior, strengthen brand loyalty, and adapt to China's shifting consumer landscape.

Agenda & Program:

17:30 – 18:00 | Check in

18:00 – 19:00 | Panel 1: Can design drive sales and consumer loyalty?

19:00 – 20:00 | Panel 2: "Nordic design in China for China"

20:00 – 21:00 | Networking

Panel 1: Can design drive sales and consumer loyalty?

Design is central to Nordic brand identity—but can it drive sales and loyalty in today's China? How does Nordic design influence buying decisions, build brand equity, and create lasting consumer connections in an increasingly competitive market?

Speakers for Panel 1:

• Leon Tang, CMO, Bang & Olufsen
• Adam Dantzer, Co-Founder, CEO of Nine United Asia
• Sanna-Kaisa Niikko, Global Chief Marketing Officer, Marimekko
• Li Jingyao, Vice President of Design, Volvo Car Asia Pacific

Moderator: Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&.

Panel 2: Nordic design in China for China

How to approach projects from a Nordic mindset in China? With a move towards domestic made brands, how do Nordic brands built on a reputation of design evolve in this market and can they design specifically for China without losing their DNA?

Speakers for Panel 2:

• Chris Hardie, Principal and Design Director, Schmidt Hammer Lassen
• Markus Mauritzson, Managing Director, IKEA Product Development Centre & Technology Service (Shanghai) Co., Ltd.
• Remy Jauffret, Partner & Managing Director, IDEO China

Moderator: Jacob Johansen,Vice Chair of DCCC East Board, and Principal at PwC Strategy&.

Date:

October 28, 2025

(Tuesday)

Time:

17:30 - 21:00 (Beijing Time)

Language:

English

Price:

249 RMB for Members

398 RMB for Non-Members

Venue:

Studio 9, No. 55 Yuyao Road, Jing'an District, Shangha. 上海市静安区余姚路 55 号

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