This is a past event. Registration is closed. View other The Swedish Chamber of Commerce in China events.

Curious about what Swedish consumer brands have learned from years of operating in China? Do you want to create further engagement with your existing market and customer base?

SwedCham Shanghai is excited to invite Joakim Abeleen, Trade & Invest Commissioner and Market Area Director Greater China, to present the latest insights from Business Sweden's latest report on Swedish consumer brands; together with Ylva Räntfors from GANT, a leading brand in the apparel segment, who will share their experience going through a major transformation on the Chinese consumer market.

Business Sweden has interviewed major Swedish consumer brands from different segments on how they operate their brands on the Chinese market along with their recipes for success. By interviewing major Swedish brands; the findings from the report will include:

  • What are the best practices for working with influencers across different segments and channels?
  • How do you adjust your branding to online vs offline channels?
  • How do you find balance when working with campaigns? How can your TP best support?
  • What are the do's and don'ts as a foreign brand on the Chinese market?
  • How can Swedish brands win consumers hearts and minds by adapting to local markets?

We also invite you, as a brand or company, to take part in the discussion and share your personal story of brand management in China.

Curious to learn more about the success of consumer brands in China? Sign up now to secure your spot for this Sharp Talk on June 29th.

This is a hybrid event and can be attended either offline in Shanghai, or online on Teams.


Business Sweden's Office in Shanghai

12 F, Sail Tower, 266, Hankou Road

申大厦 汉口路266号 12楼 上海

Shanghai, China

Or online on Teams (link will be sent out prior to event)

Please be aware that our events are always listed in Beijing time. If you'd like to join us online from abroad, kindly take time difference in consideration.


Offline Ticket: 100 RMB Members / 200 RMB Non-members

Online Ticket: 60 RMB Members / 100 RMB Non-members

Fapiao (VAT Invoice)

Please apply fapiao when purchasing ticket if you will get your ticket reimbursed.

E-Fapiao will be sent to your e-mail address within 7 days after completedevent (check spam folder).

Fapiao title should be your company's entity name in Chinese (if this is filled out wrong, you will be unable to receive the fapiao). For inquiries related to fapiao, please email







Report findings

Joakim Abeleen






Brand story

Ylva Räntfors


Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.