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Dispelling Some Modern Myths About the Chinese Market
We often hear the same drivers when it comes to Chinese consumers: a need for safety; market adaptation to local tastes; health and wellness. But, many of these are much more nuanced than in the past.
SwedCham is glad to invite Shanghai-based brand consultancy, The Silk Initiative, to introduce some of the uniquely pesky misconceptions about the Chinese market which they have been able to identify using a year's worth of proprietary data.
These surprising findings cover everything from what drives consumer purchases to the need for quality and safety, international influences to technology.
In this one-hour presentation, the TSI team will demonstrate just how much the Chinese market has evolved and why old approaches are now obsolete. If you still think slapping some Mandarin on a pack is going to sell, then this talk is for you!
Welcome to join us at Thought for Food by The Living Room on the evening of 27th of April. The ticket includes healthy juice of your selection and plant-based finger food.
Agenda
Speakers
Andrew
Cameron
Director – Insights & Strategy of The Silk Initiative
With a natural talent for data analysis, Andrew is our director who’s here to ensure that our clients meet their insights and brand strategy objectives. From ensuring you hear from the right consumers across Asia, to producing strategic stories from consumer data, he’s here to help you identify the most effective strategies to propel your brand forward.
Originally from sunny Sydney, Australia, Andrew started his career at Kantar Milward Brown where he specialised in taking quantitative research projects from conception to completion for some of the world’s largest brands. His passion for research, coupled with a love for China, led him to the doors of TSI. In his three and a half years at TSI, Andrew has helped a number of leading brands prosper both within the local Chinese and broader Asian markets, including the a2 Milk Company, Bacardi, Sanofi, Edgewell Personal Care and Reckitt Benckiser.
Sponsors and Partners
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
Scandic Far East Group
Scandic Foods Asia focuses on bringing healthy and delicious Scandinavian products to the Chinese and Asian market. From our Asian Distribution center in the Shanghai Free Trade zone and our Jiuting China distribution center we can supply top Scandinavian brands.
http://www.scandicfoodsasia.com/
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
