In this fast-moving digital era, short videos and live streaming are leading the way in revolutionizing consumer behavior and opening up unprecedented opportunities for B2C and B2B marketing. And in 2024, they will be a key driver of business growth.

在这个快速发展的数字时代，短视频和直播正引领着消费者行为的革新，同时也为B2C、B2B市场营销带来了前所未有的机遇。2024年，它们将成为推动企业增长的关键力量。

The Swedish Chamber of Commerce China, in collaboration with Nordic Friend and Ocean Engine (Douyin Group's marketing service brand), cordially invites you to an offline seminar on the afternoon of April 16th to explore the New Frontier of Marketing with Short Videos and Live Streaming!

中国瑞典商会携手Nordic Friend及巨量引擎（抖音集团旗下营销服务品牌），诚邀您参加4月16日下午将举行的线下分享会, 共同探索短视频、直播的营销新境界！

This is not only a great opportunity to deeply understand the application of short videos and live streaming in marketing, but also an exclusive experience journey. You will have the chance to visit ByteDance's Shanghai office, interact face-to-face with industry leaders, and learn through a dedicated session on how to efficiently use these emerging tools to stimulate leads growth, making your business stand out in the competition. Places are limited! As a valued member of the Swedish Chamber of Commerce in China, we sincerely invite you to join us!

这不仅是一次深入了解短视频和直播在营销应用中的绝佳机会，更是一场独家的体验之旅。您将有机会走进字节跳动上海办公室，与行业内的佼佼者面对面交流，通过专属课程学习如何高效利用这些新兴工具激发线索增长，让您的企业在竞争中脱颖而出。机会难得，名额有限。作为中国瑞典商会的尊贵会员，我们诚挚地邀请您报名参加。把握这次机会，让我们一起开启营销新篇章！

Trends Revealed by Douyin Data

Currently, Douyin boasts over 600 million daily active users, with an average daily usage time exceeding 2 hours, showcasing its vast and active user base. Last March, videos on Douyin featuring appointment and consultation anchors reached 21.68 billion views, with 250 million clicks in live streaming consultation services, and the search volume related to Douyin leads industry reached 11.5 billion.

This tells us where the users' attention lies nowadays, so how can your marketing strategy afford to be absent?

抖音数据揭示的趋势

目前，抖音的日活跃用户数量已突破6亿大关，人均单日使用时长超过2小时，显示了其庞大而活跃的用户基础。去年3月，抖音上搭载预约和咨询功能的视频播放量高达216.8亿次，直播间咨询服务点击数达到了2.5亿次，相关搜索量更是高达115亿次。这一切都在告诉我们，用户的注意力已经在这里，那么企业的营销策略又怎能缺席？

Date:

16 April, 2024 (Tuesday)

Time:

16:00 - 18:00, Beijing Time

(Check-in starts at 15:45)

Language:

In Chinese/中文

Speakers:

Rixin Jiang, CEO, Nordic Friend

Charlie Chai, Product Marketing Strategy Lead, Ocean Engine

Penny Pa, China Inbound Product Operations Lead, Ocean Engine

Agenda

• 15:45-16:00 Checking in at the 1st floor lobby
• 16:00-16:30 Tour and Introduction of Bytedance
• 16:30-16:50 "From Views to Leads: Transforming Industry with Short Video and Live Stream Strategies", Introduction to Douyin platform, by Charlie Chai, Product Marketing Strategy Lead at Ocean Engine
• 16:50-17:30 Douyin Advertising Introduction and Industry Solutions, by Penny Pan, China Inbound Product Operations Lead at Ocean Engine
• 17:30-17:45 Case studies and solutions recommendations, by Rixin Jiang, CEO of Nordic Friend
• 17:45-18:00 Q&A and Mingle

Price:

Member-Only: 80 RMB

(Event service fee charged by the SwedCham China)

Address:

Building D, Caohejing Center, Gumei Road 1520, Xuhui District, Shanghai, China

上海市徐汇区古美路1520号漕河泾中D栋1层

About Ocean Engine & Douyin:

Ocean Engine is the Douyin Group's comprehensive commercial digital marketing service platform. It leverages nearly 20 content products including Douyin, Toutiao, Xigua Video, and Tomato Novel to serve ads across a diverse range of media—videos, livestreams, novels, text, and graphics. With its massive resources of high-quality traffic and content and its intelligent and efficient advertising technology, Ocean Engine provides comprehensive online marketing and operations solutions covering ad delivery, content marketing, online conversion, and digital asset management to enterprises and merchants of different sizes in different industries, helping them achieve their marketing and operations goals simply, efficiently, and intelligently.

Douyin is China's leading destination for short-form videos. Over the years, Douyin has evolved beyond short video to become a platform that incorporates livestream, e-commerce, longer-form video, and more. With a passionate and highly active community, Douyin welcomes brands to join the conversation with native, resonating content.

About Nordic Friend:

Nordic Friend Agency is a digital-era marketing, communications & advertising agency, specializing in the Chinese market with offices in both Nordics and China. Nordic Friend combines an international business mentality with Chinese know-how. Our diverse team of media, PR, and branding experts is dedicated to serving a wide array of clients across various sectors, including government, tourism, education, maritime, food, consumer goods, industrial, and more. Our client base spans the entire Nordic region and has expanded in recent years to include clients from other parts of Europe, the Middle East, and Southeast Asia.

Our mission is to drive sustainable growth for our clients by leveraging cutting-edge content marketing, communications, and digital sales strategies tailored for the Chinese market. We are firm believers that all marketing efforts and investments should be result-driven and be both efficient and effective.

特别说明： 本次活动为中国瑞典商会会员专享活动，参观过程中，工区内禁止摄影摄像，感谢您的配合。

Cancellation Policy

If you cannot attend a factory tour for which you have registered, please cancel your registration no later than seven (7) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Ask your IT to whitelist the domain "XX@hlzrkj.xyz​". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email. For inquiries related to fapiao, please email finance@swedcham.cn