As China's trademark legal framework evolves and AI reshapes the brand landscape, businesses face new challenges in protecting intellectual property, managing brand reputation, and navigating emerging legal risks.

This seminar will explore the key amendments to China's new trademark law coming into force on 01 January 2027 introducing genuine use requirements to the Chinese trademark regime. The seminar will also examine how AI-driven technologies are creating both opportunities and risks for brand owners. Through practical insights, case studies, and legal perspectives, participants will gain a clearer understanding of the changing regulatory environment, emerging trademark infringement issues, and strategies for strengthening brand protection and compliance in an increasingly AI-driven marketplace.

Presentation outline:

1. Key Changes to China's trademark law

2. AI-driven challenges and opportunities for brand owners

3. Tips for strengthening brand protection

4. Q&A

Event Information



Speaker:

Lisa Lu

IP Business Advisor at China IP SME Helpdesk in Beijing

Date:

26 November 2026

Time:

16:00-17:00 (Beijing Time)

Agenda:

· 16:00 Welcome by Swedish Chamber of Commerce and brief introduction of the China IP SME Helpdesk

· 16:10 Presentation: Navigating China's New Trademark Law & AI Driven Brand Risks

· 16:50 Q&A Session

· 17:00 End

Price:

Member Ticket / YP and Individual Discount Pass Holder: Complimentary Ticket

Non-Member Ticket: 100 RMB

Offline Venue:

SwedCham Beijing office

Room 230, Jinshangyuan, No. 20, Xinyuanlixi, Chaoyang District, Beijing 100027

北京市朝阳区新源里西20号金尚源2层230室

Online Venue:

An online meeting link will be sent out one day before the event.

Language:

In English/英文讲解

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than three (3) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion , you will be charged for the event costs.

Fapiao (VAT Invoice)

Ask your IT to whitelist the domain "XX@hlzrkj.xyz​". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn

Photography Notice

The Swedish Chamber of Commerce in China ("SwedCham China") may take photographs and/or recordings during this event and might post them, including but not limited to SwedCham China's website and official social media channels. By attending this event, you consent to SwedCham China taking and using photographs of you as described above, without further notification or compensation. If you do not want to appear in photos or have any questions, please contact swedchamchina@swedcham.cn.

At the Swedish Chamber of Commerce in China, membership includes both the company's employees in China and globally. If you cannot attend or believe someone in your team would like to attend, please feel free to share this event with your colleagues.

Photo by Steve A Johnson​ on Unsplash​