When Chinese buyers ask AI for answers, is your brand in the conversation?

A silent shift is underway in China: more procurement professionals and domain experts now use AI search to shortlist vendors and compare solutions. For B2B brands, the real risk isn't rising ad costs - it's being absent from AI‑generated recommendations altogether. Does AI know your technical strengths, your industry reputation, your solution advantages?

The Swedish Chamber of Commerce in China is delighted to invite its members to an exclusive interactive on‑site visit to Zhihu Headquarters in Beijing, China's leading knowledge‑sharing platform, on 26 June 2026.

Why Attend?

1. How AI Search Is Reshaping the Marketing Landscape in ChinaMajor Chinese AI platforms including DeepSeek, Kimi and Zhihu Direct Answer are reshaping how users access information and make decisions. Brand content assets are being re‑evaluated and filtered by AI systems.
2. Get Your Brand's AI Competitiveness DataThrough Jimu, a third‑party measurement platform incubated by Zhihu, learn your brand's visibility, recommendation ranking and content credibility within China's AI ecosystem.
3. Actionable Content Strategy for the China MarketAs a widely‑cited Chinese knowledge source for AI, Zhihu helps brands build high‑quality content assets to secure a place in AI recommendation lists.

About Zhihu

• Hundreds of millions of expert‑verified answers
• Dual primary listing on NYSE and HKEX
• Key Chinese AI knowledge source
• Full coverage across all industries and verticals

Zhihu is China's leading knowledge Q&A community and original content platform, with hundreds of millions of community‑verified expert answers spanning tech, industrial, consumer, finance, healthcare, and automotive sectors. It is one of the primary deep‑content platforms Chinese professionals consult before making major decisions. Critically, Zhihu content is widely cited by China's major AI models — your brand's presence on Zhihu directly affects whether AI will recommend you.

Zhihu - China's Leading Knowledge-Sharing Platform Founded in January 2011, Zhihu is China's premier Q&A community and original content platform, home to high-quality professional discussions across virtually every field. Guided by an "ecosystem-first" strategy, Zhihu centers on professional discourse and serves a core audience of knowledge-driven professionals — both as users and creators. The platform has built an inclusive, vibrant community ecosystem encompassing trending topics, short-form posts, serialized stories (Yanyan Story), vocational education (Zhihu Zhixuetang), and commercial content solutions, delivering rich experiences for users, creators, and business partners alike. Drawing on deep strengths in application and data infrastructure, Zhihu operates at the frontier of technology innovation. The company has established R&D and deployment advantages in NLP, artificial intelligence, and Chinese-language large language models, successively launching its "Intelligent Community" initiative, the Zhihitu AI large model, and Zhihu Zhida — an AI-powered search product — continuously enhancing community experience through technology. Zhihu has built a diversified, multi-engine commercial model spanning advertising and marketing solutions, premium content subscriptions, and vocational education. The company listed on the New York Stock Exchange in March 2021 and subsequently on the Hong Kong Stock Exchange in April 2022, becoming the first internet company to achieve dual primary listings on both exchanges.

当中国用户开始向 AI 要答案，你的品牌还「在场」吗？

中国市场正在经历一场静默的变革：越来越多的企业采购决策者和专业用户开始用 AI 搜索来筛选供应商、比较解决方案。对于 B2B 品牌而言，真正的风险不是广告成本上升，而是在 AI 生成的推荐名单中「查无此人」- 你的技术实力、行业口碑、解决方案优势，AI 是否知道？

为什么参加？

01. 了解中国 AI 搜索如何改变营销市场格局中国主流 AI 平台（DeepSeek、Kimi、知乎直答等）正在重塑用户获取信息和做出决策的方式，品牌的内容资产正在被 AI 重新评估和筛选。

02. 首次获取品牌 AI 竞争力数据通过知乎孵化的第三方测量平台「及木」，了解你的品牌在中国 AI 生态中的可见度、被推荐排名和内容可信度。03. 获取可执行的内容经营方法论知乎是 AI 生态中被广泛引用的中文知识源。学习如何在知乎上构建高质量内容资产，让品牌进入 AI 的「推荐名单」。

关于知乎

• 数亿+条专业内容
• NYSE+HKEX双重主要上市
• 核心中文 AI 知识源
• All覆盖全行业品类

知乎是中国领先的知识问答社区与原创内容平台，平台沉淀了数亿条经社区验证的专业内容，覆盖科技、工业、消费、金融、医疗、汽车等全品类。对品牌而言，知乎是中国专业人群在做重大决策前最常参考的深度内容平台之一。更关键的是，知乎的内容正在被中国主流 AI 大模型广泛引用 - 品牌在知乎上的内容表现，直接影响 AI 是否会推荐你。

知乎于 2011 年 1 月 26 日正式上线，是中文互联网的高质量问答社区和创作者聚集的原创内容平台。知乎以「生态第一」为战略，「专业讨论」为核心定位，「新职人」为核心用户和创作者，构建起富有包容性和生命力的社区生态，覆盖热榜、想法、盐言故事、知乎知学堂、内容商业化解决方案等多种产品和功能，为用户、创作者和商业合作伙伴提供多样化的丰富体验。 立足于应用层和数据层的丰厚积累，知乎一直奋进于技术创新前沿，在 NLP、人工智能、中文语言大模型领域形成研发和应用优势，先后推出「智能社区」、「知海图 AI」大模型、AI搜索产品知乎直答等技术战略和产品，为社区生态和用户体验持续赋能。 知乎一直致力于成为赚钱的好公司，构建了广告营销、付费阅读、职业教育为代表的多引擎商业模式，不断探索出新的商业增长极。2021 年 3 月 26 日，知乎正式在纽交所上市；2022 年 4 月 22 日，知乎成功在港交所上市，成为首家双重主要上市的互联网公司。

Event Information

Date

26 June, 2026 ( Friday)

Time

14:00 am - 16:30 pm

Agenda 活动流程

14:00–14:15｜签到 Registration

14:15–14:30｜参观知乎总部 Guided Tour of Zhihu HQ

14:30–14:40｜瑞典商会开场及参会企业介绍 SwedCham Opening & Member Introductions

14:40–15:05｜品牌如何在知乎上高效经营内容资产 Building Brand Content Assets on Zhihu by Mr Chao Yuan 袁超

15:05–15:25｜2026 品牌 AI 竞争力报告深度拆解 Deep Dive: Brand AI Competitiveness Report by Ms Yubo Li 李玉博

15:25–15:40｜To B 行业解决方案分享Zhihu Solutions for B2B Brands by Ms June Qin at NBH

15:40–16:00｜集体 Q&A 互动 Open Q&A

16:00–16:30｜合影 · 自由交流Group Photo & Networking

Address

北京知乎总部（北京市海淀区学清路甲18号）

Zhihu Headquarters, Beijing, No. A18 Xueqing Road, Haidian District, Beijing

Language

In English and Chinese

Price

199 RMB/ Member Only

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the training costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz​. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn.