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The Swedish Chamber of Commerce invites you to an morning presentation about the image of Sweden in China. Insights from a recent study of Chinese views of Sweden, commissioned by the Swedish Embassy in Beijing, will be presented. The study draws on interviews, a survey, and an analysis of more than 600,000 posts about Sweden in Chinese social media.

Join us and Tomas Larsson from Kaiors Future, as we share the results from their study. We hope that this will shed some more light on what it means to be Swedish in China today.
It deals with the following questions:
· How much do Chinese know and care about Sweden?
· What comes to mind when they think about Sweden?
· What are their opinions about Sweden?
· What impression do they have of Swedes?
· What famous Swedes do they know?
· What Swedish brands do they know?
· Are they interested in Swedish cultural expressions?