Welcome to our one-day training about AI in marketing in Taicang (太仓）, Jiangsu Province!

课程简介

在当今快速发展的科技时代，AI（以DeepSeek为代表的各种AI工具）已成为推 动各行业变革的强大动力。营销环节亦不例外，通过掌握AI技术，营销人员不仅可以提高自身的业务能力，还能显著提升组织绩效，助力企业实现战略目标。为了帮助营销人员更好地理解和运用AI，我们特别设计了"AI Marketing应用"课程，通过系统而科学的教学流程，解决营销工作中的常见问题。营销工作是一个系统而科学的工作流程，很多营销人员没有经过专业化的AI培训，在实际工作过程中常常会遇到如下问题：

• 对AI进行市场分析的方法不熟悉，难以快速获取行业背景和细分市场
• 不知道如何利用AI进行消费者洞察，难以制定有效的市场吸引力评估标准
• 对AI设计调研问卷的流程不了解，难以高效收集市场数据
• 不知道如何使用AI撰写差异化营销方案，难以突出产品的独特性
• 对AI确定核心价值主张的应用不熟悉，难以精准定位产品市场
• 不知道如何利用AI助力内容创作，难以提升营销内容的吸引力
• 对AI制作各类营销图片的工具不熟悉，难以高效生成视觉素材
• 不知道如何使用AI设计mockup，难以快速呈现产品设计效果
• 对AI创作营销音效的方法不了解，难以制作定制版背景音乐和音效
• 不知道如何使用AI创作营销视频，难以快速制作吸引人的产品推广视频

本课程将针对以上问题进行突破性解决，现学现用，当场演练，确保学员在课程结束之后，能够轻松、生动、高效、标准化的运用现代化营销理论和AI能力，完成营销任务。

Course Introduction

In today's rapidly developing technological era, AI (represented by various AI tools such as DeepSeek) has become a powerful driving force behind the transformation of industries. The marketing sector is no exception. By mastering AI technology, marketers can not only enhance their business capabilities but also significantly improve organizational performance, helping enterprises achieve strategic goals. To help marketers better understand and apply AI, we have specially designed the "AI Marketing" course. Through a systematic and scientific teaching process, this course addresses common issues encountered in marketing work.

Marketing work is a systematic and scientific workflow, yet many marketers have not received specialized AI training. As a result, they often encounter the following challenges:

• Unfamiliar with AI-based market analysis methods, making it difficult to quickly gather industry background and segment market information.
• Uncertainty about how to leverage AI for consumer insights, making it difficult to develop effective market attraction assessment standards.
• Lack of knowledge about AI-driven survey design processes, resulting in inefficient market data collection.
• Unaware of how to use AI to write differentiated marketing plans, making it hard to highlight product uniqueness.
• Unfamiliar with AI tools for defining core value propositions, leading to difficulties in accurately positioning products in the market.
• Uncertainty about how to leverage AI for content creation, making it hard to enhance the appeal of marketing materials.
• Lack of familiarity with AI tools for creating marketing images, leading to inefficiencies in generating visual assets.
• Unaware of how to use AI for designing mockups, making it difficult to quickly present product design concepts.
• Unfamiliar with AI techniques for creating marketing sound effects, making it difficult to produce customized background music and sound effects.
• Unclear about how to use AI for creating marketing videos, resulting in slow production of engaging product promotional videos.

This course will provide breakthrough solutions to these issues, with immediate application and hands-on practice. By the end of the course, participants will be able to easily, vividly, efficiently, and standardize the use of modern marketing theories and AI capabilities to complete marketing tasks.

目标学员

市场营销专业人士，企业决策者，对AI或内容创作感兴趣的个人，自媒体人，终身学习者

Target audience

Marketing professionals, Business decision-makers, Individuals interested in AI or content creation, Content creators (e.g., influencers, bloggers), Lifelong learners

培训目标

• 运用AI工具快速获取行业背景，能正确做出某产品的市场分析
• 运用AI技术细分市场，精准定位目标消费者群体
• 运用AI撰写差异化营销方案，突出产品的核心价值主张
• 运用AI助力内容创作，提升营销文案的吸引力和传播效果
• 制作各类营销图片，利用AI工具生成高质量的视觉素材
• 设计产品mockup，运用AI快速呈现产品设计效果
• 制作4类营销音效，运用AI工具创作定制版背景音乐和音效
• 制作3类营销视频，运用AI工具快速生成吸引人的产品推广视频

Training Objective

• Use AI tools to quickly obtain industry background and accurately conduct market analysis for a product.
• Use AI technology to segment the market and precisely target consumer groups.
• Use AI to write differentiated marketing plans, highlighting the core value proposition of a product.
• Leverage AI to assist in content creation, enhancing the appeal and effectiveness of marketing copy.
• Create various marketing images, using AI tools to generate high-quality visual assets.
• Design product mockups and use AI to quickly present product design concepts.
• Create four types of marketing sound effects, using AI tools to compose custom background music and sound effects.
• Produce three types of marketing videos, using AI tools to rapidly generate engaging product promotional videos

课程大纲

序章：AI助力marketing综述

• 如今AI的能力
• marketing为什么要学习AI

模块一：AI赋能marketing日常办公

• AI写工作汇报、营销文案
• AI做营销数据分析
• AI制作定制版PPT
• AI做特定行业/产品的市场分析
• 课堂练习：用AI写工作汇报、营销文案、营销数据分析、制作营销PPT、行业分析、产品分析

模块二：AI助力内容创作

• AI制作各类营销图片
• AI设计mockup
• 用AI创作4类营销音效
• 用AI创作3类营销视频
• 设计营销AI工作流（用一系列AI工具（DeepSeek、sora、mid journey等）联合设计营销内容创作
• 课堂练习：用AI制作营销图片、设计mockup、以及营销音乐和视频，最终设计营销工作流

Training Content

Preface: AI Empowering Marketing Overview

• The current capabilities of AI
• Why marketing professionals should learn AI

Module 1: AI Empowering Daily Marketing Operations

• Use AI to write work reports and marketing copy
• Use AI for marketing data analysis
• Use AI to create custom PPTs
• Use AI to conduct market analysis for specific industries/products
• Class Exercise: Use AI to write work reports, marketing copy, analyze marketing data, create marketing PPTs, and conduct industry/product analysis

Module 2: AI Assisting Content Creation

• Use AI to create various marketing images
• Use AI to design mockups
• Use AI to create four types of marketing sound effects
• Use AI to create three types of marketing videos
• Design an AI-powered marketing workflow (combine a series of AI tools such as DeepSeek, Sora, MidJourney, etc., to collaboratively design marketing content)
• Class Exercise: Use AI to create marketing images, design mockups, and create marketing music and videos, culminating in the design of a marketing workflow

Kindly notice: this course will only open if we have more than 10 registration.

Trainer 讲师

Terry Zhang

Date 日期

19 March, 2015

(Wednesday)

Time 时间

9:00 - 17:00 (Beijing Time)

Price 价格

Member (1 person, standard price): RMB 1880

Non-Member (1 person, standard price): RMB 2480

Small (3 people) & large group (10 people) tickets are also available, please contact jonatan@swedcham.cn for more info about group ticket.

Language 培训语言

The workshop will be held in Chinese.

本次培训以中文进行

Venue 地点

太仓德国中心/German Centre Taicang

太仓德意志工商中心有限公司, 东亭大厦15楼, 郑和中路319号, 太仓, 215400, 中国

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than seven business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the training costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "XX@hlzrkj.xyz​. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact finance@swedcham.cn.