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In an era marked by rapid technological advancements, transforming a traditional heavy industrial company into a fast-paced technology-driven entity requires a bold approach that encompasses strategic acquisitions, effective change management, and the cultivation of a dynamic corporate culture.

We are delighted to welcome Helena Hedblom, President and CEO of Epiroc Group, as our guest at our next Swedish Chambers APAC CEO Talk on 28 February. Ms Hedblom will talk about the transformation journey of Eprioc and how to move a heavy industrial company to become more of a fast-paced technology company. The success lies in the strategic blend of acquisitions, change management, and cultural evolution. By embracing innovation at every level and fostering a dynamic organisational culture, companies can position themselves at the forefront of technological progress, ensuring long-term sustainability and competitiveness in the global market.

The discussion is facilitated by Petra Andrén, who is an innovation leader, experienced board member, accomplished investor, and business builder with a track record spanning over 25 years in international markets and advanced technology sectors.

Welcome to sign up!

Event info


28 February, 2024 (Wednesday)


15:00 - 16:00 (Singapore Time)


An email will be sent with instructions to join online prior to the event


Members/Family of Members/Individual and YP discount pass: 50 RMB

Non-member:100 RMB


Helena Hedblom, President and CEO of Epiroc AB

Facilitator by Petra Andrén



Epiroc ABis a Swedish manufacturer of mining and infrastructure equipment. It is headquartered in Stockholm, Sweden and has manufacturing facilities in Sweden, the United States, Canada, Australia, China, India, Japan, and Germany. Epiroc's history began in 1873 when the company – then called Atlas – was founded in Stockholm, Sweden. Epiroc and Atlas Copco shared their history until June 18, 2018, when Epiroc was distributed to Atlas Copco's shareholders and became a stand-alone listed company. In December 2022, the company had 16,999 employees and a revenue of 49,604 MSEK.

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  • Helena Hedblom (President and CEO of Epiroc AB)

    Helena Hedblom

    President and CEO of Epiroc AB

    More Information

  • Petra Andrén - Facilitator (An innovation leader, accomplished investor, and business builder etc.)

    Petra Andrén - Facilitator

    An innovation leader, accomplished investor, and business builder etc.

    More Information

Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.

Leading Organizers