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Swedish and European SMEs looking to enter or expand in the Chinese market face multiple challenges such as toughening competition from local companies, market entry barriers, and insufficient information. However, many of the pull-factors that historically have been attracting foreign SMEs to China still remain, and there are many opportunities for those companies that manage to successfully navigate the market.

On the 1st of November 2023, the Swedish Chamber of Commerce in China published a Whitepaper on the topic of Swedish and European SMEs in China. This Whitepaper was produced with the support of the EU SME Centre, and includes interviews with multiple experts and renowned Swedish SMEs in order to give an overview of the current market climate in China and future prospects for Swedish and European SMEs. The Whitepaper touches on multiple topics, such as market opportunities and challenges, legal risks, access to financing, IP issues, future outlook, and so on. The goal of this Whitepaper was to gather information and recommendations that can be useful for those SMEs that are looking to enter the Chinese market or upgade their operations.

We are now happy to invite our members and friends to take part in a publication webinar on the 14th of December where the key points and takeaways of this Whitepaper will be presented by the authors and some of the participating experts who were interviewed for this Whitepaper will also present their views on the Chinese market, and how their companies or organizations work to support Swedish and European SMEs in the Chinese market.

After the presentation there will be a round of Q&A and discussion, where we hope that many participants will engage with the expert panel to learn more about the prospects and outlook for Swedish and European SMEs in the Chinese market.

If you wish to read the full Whitepaper, please follow this link: SME Whitepaper


14 December, 2023



16:00 - 17:30 (Beijing Time)


Alessio Petino, the EU SME Centre

Johan Annell, ARC Consulting

Bård Breda Bjerken, Wikborg Rein

Xiaomin Qu, Wikborg Rein

Helika Jurgenson, China IP SME Helpdesk

Thomas Larsen, Business Sweden

Simon Forsgren, Swedcham China






Online via Microsoft Teams, and the link will be sent to your email inbox 1 day prior the event starts.

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). Make sure your IT has whitelisted the domain "​. E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact







Opening Remarks and Welcome

Led by Jaycee Swedcham






Presentation of the Whitepaper

Led by Simon Swedcham






Presentation by panelists

1. EU SME Centre

2. ARC Consulting

3. Wikborg Rein

4. China IP SME Helpdesk

5. Business Sweden






Q&A and Discussion

Led by Jaycee Swedcham


Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.