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Two questions are central to considerations of how Swedish companies were able to manage their success, navigate challenges, and function on an operational level in China:

1) How do Swedish companies communicate with the Chinese public, authorities, and partners to deliver their business ideas, sell their products, and integrate their ESG concepts with the locale?

And 2) how do Swedish companies in China communicate with their headquarters to report on the reality of the Chinese market?

Bearing these two questions in mind, Kreab Beijing and SwedCham China came together to seek answers. In the past months, we conducted in-depth interviews with colleagues of 8 renowned Swedish companies operating in China who are in charge of communications, public affairs, and marketing, learning from their first-hand experience to consolidate a mini white paper, trying to showcase the complexities of conducting communications from the ground in China.

To further elaborate on the topic of communication, Kreab Beijing and SwedCham China invite you to attend a panel discussion. In this hybrid event, you will learn more about our findings and in-detail sharing of the work of communication.

For offline attendees, Kreab will also provide an onsite training session on communications.


November 01, 2022


14:00 –15:30 PM Beijing Time


1:45 – 2:00


2:00 p.m. – 2:05 p.m.

Opening speech

Daniela Ling-Vannerus Cassmer, General Manager SwedCham China


2:05 – 2:25

Presentation: how Swedish companies communicate in China

Eileen Yan, Managing Partner, Kreab Beijing


2:25 – 2:50

Panel discussion: creating value through communication

Eileen Yan, Managing Partner, Kreab Beijing

Tom Grimmer, Senior Partner, Kreab Beijing

Inge Zhou, Corporate Communication Manager at Volvo Group

Sharron Wu, VP, Head of Marketing, Communication & S&CR, Market Area North East Asia at Ericsson

Ewandro Magalhaes, Chief Language Officer at KUDO

More panelists to be added...


2:50 – 3:00

Q&A session


3:00 - 3:30

Communications training: China's media landscape

Offline only


Member (Online) 100 RMB

Non-Member (Online) 150 RMB

Member (Offline) 150 RMB

Non-Member (Offline) 200 RMB

Onsite Venue

Gothenburg Meeting Room

沃尔沃(中国)投资有限公司; 北京市朝阳区景华南街5号远洋光华中心C座26层, 26th floor, Tower C, Office Park No.5, Jinghua South Street, Chaoyang District, Beijing

Online Venue


The meeting link will be sent out to all registered participants one day before the event


Please apply fapiao when purchasing a ticket if you will get your ticket reimbursed. E-Fapiao will be sent to your e-mail address within 7 days after completed event. We recommend all members to whitelist the domain "​​" to ensure smooth arrival of e-fapiao. Please check spam/junk folder as well. Fapiao title should be your company's entity name in Chinese (if this is filled out wrong, you will be unable to receive the fapiao). If all above has been done but the fapiao still can not be received, please provide an alternative email for receiving of e-fapiao.

For inquiries related to fapiao, please email


Sponsors and Partners

Main Organizer

Sponsor Platform

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.

Corporate Silver Partners

A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.


  • Member (Online ticket)

    RMB 100

    Member Price

    Buy Ticket
  • Non-Member (Online ticket)

    RMB 150

    Public Price

    Buy Ticket
  • Member (Offline ticket)

    RMB 150

    Public Price

    Buy Ticket
  • Non-member (Offline ticket)

    RMB 200

    Public Price

    Buy Ticket