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Two questions are central to considerations of how Swedish companies were able to manage their success, navigate challenges, and function on an operational level in China:
1) How do Swedish companies communicate with the Chinese public, authorities, and partners to deliver their business ideas, sell their products, and integrate their ESG concepts with the locale?
And 2) how do Swedish companies in China communicate with their headquarters to report on the reality of the Chinese market?
Bearing these two questions in mind, Kreab Beijing and SwedCham China came together to seek answers. In the past months, we conducted in-depth interviews with colleagues of 8 renowned Swedish companies operating in China who are in charge of communications, public affairs, and marketing, learning from their first-hand experience to consolidate a mini white paper, trying to showcase the complexities of conducting communications from the ground in China.
To further elaborate on the topic of communication, Kreab Beijing and SwedCham China invite you to attend a panel discussion. In this hybrid event, you will learn more about our findings and in-detail sharing of the work of communication.
For offline attendees, Kreab will also provide an onsite training session on communications.
Date
November 01, 2022
Time
14:00 –15:30 PM Beijing Time
Agenda
1:45 – 2:00
Registration
2:00 p.m. – 2:05 p.m.
Opening speech
Daniela Ling-Vannerus Cassmer, General Manager SwedCham China
Hybrid
2:05 – 2:25
Presentation: how Swedish companies communicate in China
Eileen Yan, Managing Partner, Kreab Beijing
Hybrid
2:25 – 2:50
Panel discussion: creating value through communication
Eileen Yan, Managing Partner, Kreab Beijing
Tom Grimmer, Senior Partner, Kreab Beijing
Inge Zhou, Corporate Communication Manager at Volvo Group
Sharron Wu, VP, Head of Marketing, Communication & S&CR, Market Area North East Asia at Ericsson
Ewandro Magalhaes, Chief Language Officer at KUDO
More panelists to be added...
Hybrid
2:50 – 3:00
Q&A session
Hybrid
3:00 - 3:30
Communications training: China's media landscape
Offline only
Price
Member (Online) 100 RMB
Non-Member (Online) 150 RMB
Member (Offline) 150 RMB
Non-Member (Offline) 200 RMB
Onsite Venue
Gothenburg Meeting Room
沃尔沃（中国）投资有限公司； 北京市朝阳区景华南街5号远洋光华中心C座26层, 26th floor, Tower C, Office Park No.5, Jinghua South Street, Chaoyang District, Beijing
Online Venue
Kudo
The meeting link will be sent out to all registered participants one day before the event
Fapiao
Please apply fapiao when purchasing a ticket if you will get your ticket reimbursed. E-Fapiao will be sent to your e-mail address within 7 days after completed event. We recommend all members to whitelist the domain "XX@hlzrkj.xyz" to ensure smooth arrival of e-fapiao. Please check spam/junk folder as well. Fapiao title should be your company's entity name in Chinese (if this is filled out wrong, you will be unable to receive the fapiao). If all above has been done but the fapiao still can not be received, please provide an alternative email for receiving of e-fapiao.
For inquiries related to fapiao, please email finance@swedcham.cn.
Speakers
Sharron Wu
VP, Head of Marketing, Communication & S&CR, Market Area North East Asia at Ericsson
More Information
Inge Zhou
VP Corp Comm at Volvo (China) Investment Co., Ltd.
Eileen Yan
Managing Partner at Kreab
Tom Grimmer
Senior Partner at Kreab Beijing
Tom Grimmer was Kreab’s Managing Partner for China from 2009 - 2013 and returned as Senior Partner in May 2019. Tom began his Asian career in Beijing in 1985, later working as a journalist for the South China Morning Post, the Globe & Mail, and the Financial Post (Canada). Tom transitioned from journalism to communications in the mid-1990s when he joined a Hong Kong investment bank, Peregrine. During the Asian Financial Crisis of 1998, Tom joined Credit Suisse First Boston and then Credit Suisse. He went on to be Head of Communications, Asia, for HSBC, covering 21 markets, and was a member of the Executive Committee of The Hongkong and Shanghai Banking Corporation. He now shares his time between Beijing, Hong Kong and Canada.
Sharron Wu
VP, Head of Marketing, Communication & S&CR, Market Area North East Asia at Ericsson
吴立东（Sharron Wu）于2020年加入爱立信，目前担任爱立信东北亚区市场与资讯副总裁一职。她从事市场相关工作近20年。加入爱立信之前，她曾担任IBM大中华区市场营销副总裁，负责云计算、大数据、Watson医疗、渠道营销业务，她也曾担任IBM大中华区系统部、渠道、战略创新市场副总裁，IBM亚太区软件集团市场副总裁，IBM大中华区营销部总经理等多个市场部核心领导职务，领导并历经了IBM市场部多次转型，带领团队赢得数次市场大奖。吴立东在以往的工作中积累了深厚的专业知识，同时对相关行业和市场也有着深厚的洞察。
吴立东拥有清华大学计算机科学与技术专业学士学位和中国科学院计算技术研究所硕士学位。
Ewandro
Magalhaes
Chief Language Officer at KUDO
Ewandro Magalhaes is a writer, TEDx speaker, and a former Chief Interpreter in the United Nations system. Ewandro is a co-Founder and Chief Language Officer at KUDO, a platform for the seamless delivery of interpretation services worldwide. He is also a trainer of interpreters, career coach, and mentor to language professionals.
Sponsors and Partners
Main Organizer
Corporate Gold Partners
A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.
Corporate Silver Partners
A special thanks to our Corporate Silver Partners for supporting the Swedish business community in China.
PSU (China) Consulting Co., Ltd.
PSU was established 2006 and is one of the leading Security Consultancies in China that has the experience, insight and resources to help companies and organisations to deal with security related issues such as business intelligence, security audits, investigations and crisis management connected to corporate, brands and individuals.
http://www.psuchina.com.cn/
