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Welcome to SwedCham Young Professionals' new platform for knowledge sharing - YPx!

YPx is a monthly event for you who wants to learn more about the business scene of Shanghai and connect with like-minded people. We'll invite experienced professionals to share their expertise and experiences in a specific field or industry. 🎓

The monthly events also give you the opportunity to network and mingle with other young professionals, and learn something from a professional in a relaxed setting. 🤝

YPx Ep. 2: The Future of Personalized Branding in China ️🀄️

When customers are demanding unique and personal relationships from brands, private domain traffic has become a fast-growing trend in the Chinese marketing and advertising industries. Through private chats and group chats, brands have a chance to build closer interaction with like-minded users, share interests, drive conversations, and offer unique deals. When staying relevant is everything for brands in China, private domain traffic has become the golden egg of Chinese marketing.

Whether you're a hard-core marketer or just curious to understand the future trends of China, you're welcome to join us and hear when the two experts Ray Veras, Co-Founder of PJdaren, and Katherine Wang, Project Director at FABERNOVEL, give us everything we need to know about this fascinating marketing phenomena.

We'll have the event at the newly opened Swedish bakery and restaurant, Smaka at Xintiandi.

If you want, you can enjoy a dinner-set for a special price while listening to the presentation as well as enjoying special deals on drinks.

See you there!

About the Speaker 🗣

Ray Veras

Ray is Co-Founder and CEO of PJdaren, China's first Key Opinion Consumers (KOC) activation platform that helps brands to engage their ideal consumers with end-to-end solutions to build trust, collect insights and drive sales. Ray has helped build the platform as a power-house of users generated content (UGC) that drives influence towards brand choice at scale.

Katherine Wang

Katherine is a digital expert specialized in project management in innovation, digital transformation, and digital marketing. As a Project Director for FABERNOVEL, she managed digital projects for Global Fortune 500 companies within the luxury, FMCG, beauty, travel, and energy industries. She designed and rolled out digital marketing strategies and plans for brands such as Bottega Veneta, Cle de Peau Beaute, and Aesop.

Date and time ⌚️

Thursday, 10th of December 2020

19:00 - 19:30 Arrival and Mingle

19:30 - 20:30 Presentation

20:30 - Networking

Venue and Address 🏠

SMAKA Bakery&Bistro.


Price 💴

Members: Free

Non-Members: 20 RMB

Add 98 RMB for special-priced meal + 1 drink.

Please specify when buying your ticket which of the three options below you want served.

Food 🍽

Special deal at Smaka (book your meal set when registering)!

Choose between three options:

1) Swedish meatballs with mash potatoes

2) Classic Swedish shrimp toast

3) Snack bowl

1 drink included

P.S. Special deal on drinks will be available at the venue













Sponsors and Partners

Corporate Gold Partners

A special thanks to our Corporate Gold Partners for supporting the Swedish business community in China.