Are you curious and want to know how to exceed your competitors by 200% ?

Welcome to sign up for this online series training and learn how to improve your company sales revenue by 40% through a Systematic E-Commerce approach & Digital Marketing Technique and lead your company to the front line position by the end of this training.

The whole training will be taught in Chinese.

随着新冠疫情在全球的蔓延，已经深深地影响和改变了每一个人的工作和生活习惯。在经济遭受重击之下，许多企业的传统实体零售店都面临业务大量减少和关闭的压力，消费者的购买行为已从线下更多转为线上采购—尤其是在疫情期间，随着人们居家时间的增多，培养了大量的在线购买行为的产生。电子商务仍成为全球增长率和提高最快的销售模式，同时在进一步逐渐蚕食全球的传统零售市场。

据悉，到了2021 年，全球电商业务预计将增长265%，销售额预计达到4.9 万亿美元，将占全球零售总额的17.5%。这些信息意味着电商市场的未来将有更多的增长机会。作为企业如何在这巨大的市场潜力中利用好这一趋势，将业务成功地从线下转换成线上，由原来的国内本土营销模式直接面向全球顾客，确保其业务在全球范围内的可及性和便利性，并有能力满足更加个性化的客户需求，这都需要企业能够找到一种新的方法去迅速而有效地强化全球电商业务运营和营销能力，将线上营销提升到一个新的高度，这也是企业未来竞争力的核心所在。

线上营销跟线下营销一样，都有其一整套专业的策略、规划和系统化方法。在此次的系列课程中，我们将分三次课时，通过丰富的实践经验和真实、生动的案例，详细向您阐述电子商务的营销策略和方法，充分掌握并运作搜索引擎与社交平台的广告，使你的企业可以比你的竞争对手更有效地获取潜在客户，将点击流量转化为客户的购买，使转化的客户尽可能多的购买。同时，基于80/20原则，我们将指导您关注和集中做好20%的数字营销因素，为企业带来80%的业绩成果回报。

国际电商市场仍在不断扩大，且前景光明。我们希望通过此课程帮助你激发新的灵感、克服营销中的障碍，可以在未来的几年中保持电商业务的良好运营，为你的企业带来颠覆性的业务发展机会。

学员在完成所有三个模块课程后，可获得"电子商务课程培训证书"。

课程目标：

• 能够有效地运作全球，特别是北美、欧洲的线上营销，为你提升和带动点击流量，并且能够更加有效的超过你的竞争者，获得最佳商业的结果
• 学会如何最大化地获取你的潜在客户—提高点击流量
• 学会如何把潜在客户（点击流量）转化成你的客户—提升转化率
• 学会如何令转化的客户尽可能多的购买—提高购物车的购物均值
• 如何通过优化、改进销售因素的效率和采购流程，令你的线上销售业绩提高40%
• 掌握如何运作线上的优惠和促销活动，超越你的竞争对手的业绩200%，始终立足在你的产品领域的前端

课程纲要：

课程一 （ 8 月 12 日 7: 00 PM - 9: 00 PM）

1. 电子商务的全景
2. 为什么电子商务如此重要：全球的增长、北美及欧洲的增长
3. 电子商务的基本设置与运作
4. 一个合理的电子商务架构与流程
5. 为什么电子商务销售公式如此重要及关键的组合因素：点击流量、客户转化率、购物车均值

课程二 ( 8 月19 日 7: 00 PM - 9: 00 PM )

1. 谷歌(Google)、脸书(FB)、Instagram受众分析与营销广告的优势、弱势
2. 为什么一个系统的谷歌(Google)营销三步法如此重要，如何实施这三个步骤，以获得比竞争对手更好的商业结果
3. 如何迅速而有效地提高潜在客户的转化率和购物车采购均值，我们的目标是帮助你的业绩结果超过竞争对手200%
4. 如何成功地将点击流量转移到你的电子商务平台，线上商店加班运作并获得优异的结果
5. 成功案例分析：如何通过数据来说明将每一个别销售因素提高10%就可以使最终结果得到现有的销售业绩显著的超过竞争对手200%。

课程三 ( 8 月26 日 7: 00 PM - 9: 00 PM )

1. 掌握脸书(FB)和Instagram的广告运作方法，使它们更好的为你工作以及如何有效运作优惠和促销活动，以及更多的促销活动方式
2. 流量资源：谷歌、脸书、影响者营销（网红营销）、其他电子商务平台
3. 如何确保客户体验的每一个步骤都得到优化并且有效，以防止潜在顾客流失
4. 如何从市场上"窃取"更多在线客户
5. "地下"数字营销策略
6. 下一步有效导入电子商务流程的步骤…

课程参与目标对象

• 业务销售总经理/国际业务发展总监2.市场营销总监/经理
• 数字化营销经理/总监
• 供应链总监/经理

课程提供者

此次课程由中国瑞典商会联合商会企业会员R&G全球咨询顾问公司共同开发并组织的系列培训。

R&G 全球咨询顾问

R&G是一家成立十七年的国际性咨询机构，专注于供应链与运营管理的全面改进与优化。通过以数据驱动的领导力（DDL），稳定生产运营体系、供应商发展与评审以及大数据个IT 4.0升级等方法，带动整个商业流程的优化、制造成本的降低与资产利用率与客户满意的提升。 R&G擅长帮助企业解决具体的问题并迅速带动成果，专家顾问团队以丰富、扎实的专业实践能力和真知与远见，协助和指导企业将解决方案有效地转化为积极的商业影响和丰厚的财务收益。R&G以可靠的专业能力和信誉为全世界100多个500强企业提供咨询培训服务，并且在2019年，被欧洲MT1000杂志评选为最佳的供应链咨询公司。此次作为与瑞典商会共同建立卓越商业管理学院的创始合作伙伴，将设计并推出一系列的专业课程。参与完成此次线上课程的学员也将获得电子培训证书。如需进一步资料请查询网页： WWW.RNGGC.COM​

During the period of COVID-19 outbreak throughout the globe, every individual working & social life has been impacted and transformed. This consumer social distancing change behavior has badly affected the economy, many traditional retail business is facing a grossly reduction in sales revenue plus a pressure to close down their physical retail shop lots. As the working from home approach is becoming a social norm globally, it has resulted in a significant growth in on line purchases activities. As such, e-commerce is quickly becoming the most popular way of marketing any products and it has surpass the traditional retail businesses growth rate by leaps & bounce.

According to research study, global e-commerce business will experience a 265% volume growth by 2021, with an estimated 4900 Billion USD, which is equivalent to 17.5% of global retails sale volume. This means that the e-commerce sector is a very lucrative market to explore for any corporations or individual entrepreneur. Your company sales growth in the future depends highly on your ability to transform traditional off line marketing to on lineE-commerce approach. It will also greatly help transform your business from local regional segment to Global or International Sales Opportunities. As such, it is very critical for your Marketing & Sales Team to learn more about how to apply Digital Marketing approach to understand your individual consumer's needs. Your ability to quickly establish an effective systematicE-commerce platform will help your company to uplift your sales performance to an unimaginable higher level of performance; by making Digital Marketing as your core competency in your Business Strategy for moving towards future.

As in traditional Marketing, Off line Marketing also requires you to set up a complete systematic approach in the Digital Marketing Plans. During this 3 Sessions of Training Program, we will train you in a practical methodology in Developing Digital Marketing Strategy for your company. It will also provide SE methodology and Social Media Platform approach to develop effective on line Advertising so that you can "Steal" customers from your Competitors Globally. By using the most efficient method, you will be able to transform your on line "Traffic" to on line Customer Purchase. We apply the 80-20 rule in such a way that you just need to focus on doing the 20% right steps in Digital Marketing, you will be able to deliver 80% of your results.

The E-commerce market continues to grow with a bright future, we believe that this special training will motivate your Marketing & Sales Team to become more creative to overcome the obstacles in Digital Marketing implementation. Eventually it will leads you to achieve a remarkable double digit growth in Sales Revenue.

After completing the three sessions, the participants will be received a digital certificate.

Course Objectives

• It provides a global perspective for your marketing & sales team for developing successful on line E-commerce sales by gaining Higher Traffic flow, Higher Conversion Rate, and how to exceed your competitor's performance to achieve better sales performance
• How to use a practical approach in growing your on line Traffic flow
• Learn how to transform on line Traffic Flow to improve Conversion Rate
• Learn how to improve your Average Cart Value performance
• Through systematic methodology in your E-commerce Flow, you can improve your on line sales by 40%
• How to implement effective on Line Promotion activities to exceed your competitors by 200%, leading your to the front line position

AGENDA

SESSION 1 （August 12, 7: 00 PM - 9: 00 PM）

1. Global View of Digital Marketing & E-commerce
2. Why E-commerce is so important for Global sales growth: US & Europe
3. Setting up requirements for E-commerce
4. Systematic Process Flow for E-commerce
5. Key Components of E-commerce：Traffic, Conversion, Average Cart Value

SESSION 2 （Aug 19, 7: 00 PM - 9: 00 PM）

1. Google、FaceBook、Instagram Advertisement & Marketing strategy
2. Google Ad Marketing – 3 Key Steps: Implementation & Results
3. How to improve your on line Traffic flow, Conversion Rate, Purchase CartAverage Value. Our goal is to exceed your competitors by 200%
4. How to move your Traffic flow to your E-commerce platform, subsequently enable your background on line shop-floor to work overtime to secure outstanding sales performance.
5. Successful Case Study: How to beat your competitor by 200% by just focus on improving a single Factor in on line Sales methodology.

SESSION 3 （Aug 26, 7: 00 PM - 9: 00 PM）

1. How to master Facebook AD & Instagram Ad to supplement your on linePromotion activities.
2. Traffic flow resources:：Google, Facebook, how it influence Marketing and create an Influencer Group、other E-commerce Platform
3. How to ensure Best Consumer Experience at each of your E-commerce flow steps, making it very effective and preventing your loss in customers
4. How to "Steal" customers from your on line Competitors
5. Underground Digital marketing Strategy
6. Going forward towards Implementation steps. How & What to do Next?

TARGET PARTICIPANTS

• Sales Manager/ Business Development Manager
• Marketing Manager/Director
• Global Digital Marketing manager
• Supply Chain Manager

Content providers

The SwedCham China organizes this online series training in collaboration with our company member R&G Global Consultants.

R&G Global Consultants

R&G global consultants is a 17-year-old global consulting company, specialized in Business Process Improvements, Supply Chain Optimization and Big Data for IT 4.0 and Quality & Production Capacity Improvement with more than 100 large Fortune 500 corporation clients in the world. Jointly with Swedish Chamber of Commerce in China, we established a Business Excellence Academy to help Swedish Companies in China to train & develop future Leaders & Managers in their organizations. For further inquiry please visit our website: www.rnggc.com