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SwedCham and Bamboo Business Communications are organizing a half-day workshop focused on WeChat and how to utilize it in B2C and B2B communications. The workshop will teach participants the fundamentals in how to create WeChat accounts, WeChat content, WeChat mini-programs and the dos and don'ts when managing a WeChat account.

Some of the topics that will be touched upon are:

· What type of content works on WeChat?

· What type of accounts are used?

· Mini-programs, how and why shall I use them?

· Service & Subscription accounts.

· H5 sites and connecting menus.

· B2B & B2C sales on WeChat.

· Third-party solutions.

· Specific industry channels and WeChat promotions.

The Workshop will be held in English with possibilities to assistance in Chinese.

Event Details:

When: September 10th, 09.00am – 12.00pm

Where: Mannheimer Swartling's office (Please observe meet up point 8:45 South Shaanxi Station, Exit 10)

Price: Member: 600 RMB, non-member 1800 RMB.

Bamboo Business Communications

Bamboo is a branding, marketing and communications agency specialised in Greater China and Asia-Pacific. With over 20 years of experience Bamboo helps clients build brands across China and Asia. Bamboo was established in Hong Kong in 1996 and expanded to Shanghai in 2002.

Among Bamboo's services are branding and marketing advisory, China social media and digital content and planning, design and layout, copywriting, editing and translations, photo, video productions, corporate publications, and so on.

Bamboo count among their clients a number of the world's most successful corporations within their field, but also helps small and medium sized companies grow in China or Asia.



Sponsors and Partners


Dragon Partners

A special thanks to our Dragon Partners for supporting the Swedish business community in China.