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The Swedish Chamber of Commerce in China welcomes you to join our one-day workshop in Shanghai about "B2B Prospecting & Marketing on Social Media" and this workshop will be held in Chinese.

The rapid growth of social media users in China makes it an inevitable channel for businesses to interact with their target audience, nowadays for B2B targeting as well. The role of social media is evolving from simply marketing, to also deal achievements every day.

There are many proven successes in B2C expanding its business through social media. And there are tons of B2B companies that are intrigued to make some trail on social media, but many are stuck in hesitation, confusion, budget, skillset, and experience shortage.

This workshop is designed to assist B2B marketers or business owners in upgrading their perspective and skillset to better integrate social channels into their growth roadmap, thinking about how to better uplift marketing, prospecting, conversion and branding via social channels.

中国社交媒体平台用户基数大、使用频率高、在线时间长，使其成为企业与目标受众进行互动的必然渠道，如今对于企业B2B的营销目标来说亦是如此。社交媒体的作用正从单纯的品牌营销，逐渐演变为销售转化、业务成交甚至客户服务的综合性助力工具。

在B2C领域，已有许多通过社交媒体拓展业务的成功案例。而在B2B路径方面，不少公司已在社交媒体上进行一些成功尝试，但也有许多企业常常陷入犹豫、怀疑、困惑之中，面临决策、预算、技能和经验不足等问题。

本次工作坊旨在帮助企业的B2B营销销售专业人士或管理层提升观念与技能，立足当下互联网平台和工具的最新趋势，以期能在日常工作中更好地将社交媒体融入其业务增长规划之中，思考如何通过社交媒体工具提升营销质量、挖掘潜在客户、促进销售转化。

About the Workshop:

The one-day workshop focused on the topic of "B2B Prospecting & Marketing on Social Media".
It's a co-creation workshop, with 70% time of facilitated activities and 30% time of training.
The workshop will cover the puzzles, such as

- how to transform the marketing perspective from B2B to H2H?

- Why and how B2B businesses can benefit from social traffic?

- How to start with limited resources?

- How to track the effectiveness and measure ROI?

Outcome:

- the upgraded understanding of doing business on social media for B2B companies and purposes

- more clear opinion including action roadmap, cost, and gains to expand B2B business on social media

- Skillset and BPS learning

- a workshop/training completion certificate

关于此次工作坊：

・为期一天，聚焦于如何在社交媒体上进行客户拓展与营销这一主题

・这是一场共创式的工作坊，其中70%的时间为引导式的互动活动，30%的时间为培训分享

・工作坊将涵盖以下日常工作中可能遇到的问题：

如何将营销视角从 B2B转变为 H2H（human-to-human）？

B2B 业务为何以及如何从社交流量中获益？

如何在资源有限的情况下起步或推进？

如何追踪成效并衡量ROI？

・期待成果：

对 B2B 业务基于社交媒体开展营销拓展有更深层次的理解

对于操作层面的行动路线图、成本和收益衡量等方面，有更清晰的思路

具体操作以及业务流程技能学习

工作坊培训完成证书

Agenda:

Ice Breaking Activity – Profiling your business and yourself
Activity: Go-ahead or Not?
Training: The Facts you probably miss; The Insights and Observations you probably need: The BPS you probably prefer
Activity: New Reflections?
Activity: Kick-off with Pioneer Case
The Circle Way activity to conclude the workshop

日程大纲：

破冰活动：你和你的业务画像

话题讨论：社媒冲不冲？

专题培训：关于社媒营销和拓客——你可能误解和忽视的事实；可能会帮助你拓展思路的洞见和观察；可能会让你有借鉴的真实案例

话题讨论：社媒新看见，B端新机遇？

项目与应用：适合你业务的启动项目和迭代路线图

The Circle Way主题总结活动

Date

27 February (Thursday), 2025

Time

09:30 - 16:30, Beijing Time

(with 1 hour lunch break, and light lunch will be provided)

Facilitators:

Siye Zhu, Senior Consultant at Nordic Friend Agency

Rixin Jiang, CEO of Nordic Friend Agency

Language:

Chinese/中文

Price:

Member: 1500 RMB

Non-member: 3000 RMB

Venue:

TBC...Shanghai

Cancellation Policy

If you cannot attend this event for which you have registered, please cancel your registration no later than seven (7) business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Ask your IT to whitelist the domain "XX@hlzrkj.xyz". Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email.

For inquiries related to fapiao, please email finance@swedcham.cn