Dispelling Some Modern Myths About the Chinese Market
We often hear the same drivers when it comes to Chinese consumers: a need for safety; market adaptation to local tastes; health and wellness. But, many of these are much more nuanced than in the past.
SwedCham is glad to invite Shanghai-based brand consultancy, The Silk Initiative, to introduce some of the uniquely pesky misconceptions about the Chinese market which they have been able to identify using a year's worth of proprietary data.
These surprising findings cover everything from what drives consumer purchases to the need for quality and safety, international influences to technology.
In this one-hour presentation, the TSI team will demonstrate just how much the Chinese market has evolved and why old approaches are now obsolete. If you still think slapping some Mandarin on a pack is going to sell, then this talk is for you!
Welcome to join us at Thought for Food by The Living Room on the evening of 27th of April. The ticket includes healthy juice of your selection and plant-based finger food.
Director – Insights & Strategy of The Silk Initiative
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